BANGKOK: Betagro Public Company Limited (BTG), a leading integrated food company in Thailand, is strengthening its pet food portfolio with the launch of enhanced formulas for its premium Perfecta and standard DOG n joy brands.
The move reflects Betagro’s commitment to delivering high-quality nutrition that improves pets’ quality of life while meeting the changing needs of modern pet owners.
Perfecta, a premium dog and cat food brand, is raising pet wellness to human-grade standards with its newly upgraded wellness formula. Developed in collaboration with leading nutritionists and veterinarians, the all-in-one recipe is built on three core pillars — Healthy, Beauty and Safety.
Healthy: Made with high-quality fresh chicken and processed using a single-heat method to preserve nutrients. The formula is enriched with six-colour superfoods that support cellular health, and features 3X Biotics (prebiotics, probiotics and postbiotics) to promote digestive balance. It also contains 1.5 times more vitamins and minerals, meeting AAFCO standards.
Beauty: Enriched with salmon oil, a natural source of Omega 3 and 6, to promote healthy skin and a glossy coat.
Safety: Formulated without gluten, corn, wheat, artificial colours, preservatives or animal by-products.
The advanced all-in-one formula, supported by stringent quality control from raw materials to production, is designed to promote the long-term well-being of pets.
Meanwhile, DOG n joy, a standard dog food brand, has introduced an upgraded formula designed for active dogs. It features real meat as the primary ingredient and uses single animal protein to support digestibility and help reduce allergy risks. The formula is further enhanced with Triple Protection, comprising:
Synbiotics: To balance the gut microbiome and improve digestive health.
Curcumin extract: To promote overall well-being and reduce inflammation.
23 essential vitamins and minerals: To strengthen the immune system.
Both Perfecta and DOG n joy feature refreshed, modern packaging designed to better connect with today’s pet owners. The products have undergone rigorous palatability testing at Betagro’s Pet Innovation Center to ensure optimal taste appeal. They also provide balanced nutrition with controlled sodium levels, developed specifically for the needs of dogs and cats.
Somcharn Suphapitiporn, chief operating officer for Betagro’s Pet Business, said: “The evolving role of pets as cherished family members is driving demand for premium, wellness-focused nutrition. Betagro is committed to leading this market through continuous innovation, reinforcing our leadership in trusted, nutritionally superior pet food.”
Betagro’s Pet Business produces and distributes a range of pet food and snacks for dogs and cats under brands including Perfecta, DOG n joy, CAT n joy and BingoStar. Products are available through pet speciality stores, veterinary clinics, modern trade channels and online platforms.
