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1. Gold Bond's firming neck and chest cream, because our décolletage is too often forgotten when it comes to skincare needs. This elixir is a pro at improving your skin’s firmness, texture, *and* elasticity. Its salicylic acid gently exfoliates dead skin cells while its stress response proteins boost your skin’s moisture retention to improve smoothness and suppleness. It also contains glycerin and aloe, which adds some extra hydration. Iconic, truly.
Check out a TikTok of Gold Bond in action.
Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'face lift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang
Get it from Amazon for $11.97.
2. Buttery soft high-waisted ~Dreamlux~ leggings, which are deceivingly identical to Lululemon's Align leggings — and reviewers are calling it out! The only difference? These give you all the buttery soft material and comfort for a mere fraction of the name-brand price. 👀
Check out a TikTok of the ~Dreamlux~ leggings in action.
Promising reviews: "I can't say enough great things about these leggings! They don't roll down, and they feel amazing on. I have all kinds of brands, Lululemon, Vuori, Athleta, etc., and these are my favorites and the ones I feel the best and most confident in!! And you can't beat the price — it's a win-win. I will be back to purchase even more colors!" —Lauren
"The stitching and logo placement are similar to Lulu; however, these feel more compressive and thicker than Aligns, which I prefer. Lulu stretches over time, and for a fraction of the price, this entire line feels way better." —Fiona
Get them from Amazon for $34 (available in women's sizes XXS–XXL, two inseams, and 22 colors).
3. And a soft, stretchy longline sports bra drawing comparisons to a tank from the same collection, so you could achieve the whole Lulu Align ~look~ for a whole lot less. It's designed with a classic V-neckline, sweat-wicking fabric, and goes with, well, anything! You can also pair it with your fave biker shorts or leggings so you can go straight from your errand-packed morning to your afternoon yoga class.
Promising reviews: ""I saw these tanks all over TikTok for being just like the Lulu Aligns. I decided to purchase one and absolutely love it. The fit and style is exactly the same. I will say the material is not as soft and is more like a bathing suit material but overall it’s a great purchase!" —M
"Comparable to Lululemon. I love my Lulus but wanted something more affordable and this hit the mark! I’m typically a size medium, and the medium fits great! I bought two, the fuchsia and white — I love both colors and the material is very soft." —Alyssa Lynch
Get it from Amazon for $19.99 (available in women's sizes XS–3XL and 29 colors).
4. An Anua pore-clearing cleansing oil because it uses the calming powers of heartleaf oil to soothe irritated skin and eliminate makeup residue, blackheads, and sebum while preventing pore congestion — perfect to incorporate in a double cleansing routine! It's also hypoallergenic and works wonders for sensitive, acne-prone skin.
Oh! Anddd reviewers say they use this as a step in their double cleansing routine. What the heck is that, you may ask? Well, double cleansing is a method of cleansing your face twice — first with an oil-based cleanser, and then again with a water-based cleanser to help get all the gross stuff out of your pores.
As a shopping writer, I am exposed to manyyy products on a day-to-day basis, and let me tell you one thing: This is at the *top* of my list of favorite, most-used beauty products (and I'm saying this as an oily-skinned girlie)! This cleansing oil takes the definition of clean skin to a WHOLE other level. You can literally feel it pulling out all the gunk from your pores as you rub it around your face in a way that a normal facial cleanser alone could never do. I've been using it for a bout a year now (so I can def give the test of time stamp of approval), but even a week into using it, my skin was glowing all on its own like it never had before. Follow it up with a good cleanser, and you're golden. 😍
Check out a TikTok of the Anua cleansing oil in action.
Promising reviews: "I don't need makeup remover wipes or a separate eye makeup remover because this product does the job for all of it! I've tried different products in the past, but this is the only one that has truly satisfied me. I'm extremely happy that I discovered this product!" —Perla Cuevas
"I don’t usually leave reviews, but this product is the best cleansing oil EVER!!!!! Worked flawlessly after the first try, and I can actually see the results immediately!! My gosh, it’s lightweight and smells relaxing. Massage it to your skin 5–10 minutes and you can see the magic. Will definitely add this to my skincare routine. JUST GET IT!!!" —Vince
Get it from Amazon for $17.69.
5. A "spray and go" enzyme-based laundry stain remover that uses six powerful plant-based enzymes to take care of the latest coffee stain you got as you rushed to work. (But you still had time for coffee, didn't you?) It even shocked one reviewer with how well it removed greasy stains!
Check out a TikTok of the laundry spray in action.
Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase.
Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).
Get it from Amazon for $6.99+ (available in different sizes).
6. Lottabody's Coconut Oil Foaming Curl Mousse enriched with coconut and shea oils to create soft wraps, tame frizz, and treat your hair to some intense hydration — leaving hair feeling ultra soft and nourished.
Promising reviews: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa
"My baby has curly hair, and since the texture is a lot different than mine, I have been trying out different products for her hair. I saw this one on TikTok and decided to give it a try. It is slowly becoming one of my go-to products for her! It does not leave the hair crunchy at all, and it moisturizes her curls nicely. Also smells good!" —Heather
Get it from Amazon for $4.22.
7. Or a splurge-worthy Dae Cactus Fruit 3-In-1 Styling Cream, which is about to become your most used product for all your hairstyling needs. It'll help smooth your hair for a sleek, slick-back 'do, define your curls, *and* work some pre-blowout prepping magic to give your hair some extra ✨shine✨. And don't worry about getting that icky greasy feeling the next day — many reviewers say all they need is a spritz of dry shampoo, and they're ready to go!
Check out a TikTok of the Dae styling cream in action.
Dae is a small business that specializes in haircare and styling products.
Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos
Get it from Amazon for $30 (also available as sets).
8. A ChomChom pet hair remover that picks up all your dog's (and your!) hair as you roll it back and forth across your couch's surface. It's a fan fave and requires no adhesives, sticky tape, or batteries to clean up after your furry family member. Seriously, this deserves ALL the rounds of appaws.
When you’re done, press the button, open the remover, empty it out, and it's ready to use again! See it in action on TikTok!
Promising review: "I have a golden retriever and the shedding is out of control. My fabric sofa is constantly covered in hair and I finally decided to try this after reading an article about popular TikTok products. The reviews do not lie, this thing works magic!! I wish I had taken a before and after picture because the difference is noticeable. I watched the video tutorial before I tried it to ensure I was using it properly and everything he says is true, you do really have to put your arm to work with vigorous back and forth movement! However, I find it's a great arm workout and it works wonders." —Joanne Ertel
Get it from Amazon for $24.99 (available in five colors).
9. Catrice "Instant Awake" Under Eye Brightener to help balance out the bluish tones of under-eye shadows and dark circles. And bonus! It's infused with hyaluronic acid and shea butter to nourish your skin and give you a radiant glow. Wear it by itself or under your concealer for a more full-coverage look! Plus, reviewers say it's a perfect alternative to Becca X Smashbox's similar formula. 👀
The color-adaptive formula is designed so one of four shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder
Get it from Amazon for $6 (available in four shades).
10. A delightfully affordable instant foot peeling spray that'll make your footsies so baby-soft and pretty, they'll be a good uh... backup plan (you know, in case your current career doesn't pan out 👀). This not only helps gently remove dead skin but also moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck. For an ~extra~ peeling effect, use an exfoliating mitt!
Promising reviews: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT
"Wow, does this work amazingly! I discovered this from a TikTok video, and I am so pleased with how this works. It is literally like magic; my feet have never been this soft." —Brian
Get it from Amazon for $5.48.
11. Lumify Eye Drops because, get this — it's the number one selling brand of eye drops on Amazon right now. They're absolute *lifesavers* when it comes to instant reduction in redness. Plus, many reviewers rave about the visible difference they see within a minute of use!
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
Check out a TikTok of the eye drops in action.
Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard
Get it from Amazon for $11.93.
12. Sol de Janeiro Brazilian Bum Bum Cream if you want to be known for smelling like a walking Italian bakery, leaving the enchanting scent of salted caramel, pistachio, and vanilla everywhere you go. Enriched with caffeine, guarana extract, and coconut oil, this miraculous little jar of cream will help smooth, firm, and add a glow to your skin. But may I just highlight again its intoxicating scent? According to the reviewers, you might just get a little obsessed. Consider this your warning.
Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen
Get it from Amazon for $24+ (available in six sizes).
13. A holy grail 5-in-1 Edgelift Curl Brush to define curls, waves, and coils, help prevent frizz, and create precise parts and sections. It works for all curl and wave types, and reviewers in the comments are singing its praises from the rooftops, saying this is the *best* brush they've ever found for curly hair. Plus, it untangles kids' hair with ease!
Bounce Curl is a small business that specializes in curl brushes.
Check out a TikTok of the Edgelift Curl Brush in action.
Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K
Get it from Amazon for $30 (available in three colors)
14. A no-scrub weekly shower cleaner, because when was the last time you gave your shower a GOOD cleaning? 🤨 This'll banish the soap scum, grime, and body oils *and* let you skip out on all the laborious scrubbing. It also removes stains from non-porous surfaces and leaves behind a soft, delightful vanilla scent. Just spray it on, let it sit overnight, rinse, and you're all set!
Promising review: "I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, including soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house." —Tara D.
Get it from Amazon for $19.98+ (available in two scents and two sizes).
15. A bottle of sulfate-free biotin shampoo to rid your scalp of product buildup and is enriched with botanical extracts that work to thicken and hydrate your hair. You'll soon be wanting to do a hair flip every chance you get.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review: "After using this for the first time, I knew it was worth the price. It's wonderfully luxurious! The shampoo is not runny, which is good because you have to leave it on the lathered hair for at least three minutes, and it doesn't get in my eyes during that time. The smell is not strong or medicinal; it is pleasant enough. It doesn't seem drying to my hair like some of the volumizing shampoos I've used. This product makes my hair feel so good and look so healthy. I will be buying this again!" —Rachel Elaine
Get it from Amazon for $14.95+ (available in five scents and various sizes)
Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots!
16. A set of wildly popular ~hotel~ pillows for that noggin of yours because it deserves a resting space made for royalty. No more treating your pillow like a punching bag to fluff it back up in the middle of the night — many reviewers say these are cooling, supportive, and keep their shape!
Promising reviews: "These had great reviews, but I was still a bit skeptical. I'm a bit of a pillow snob. These pillows — these amazing, heavenly pillows — are now my favorite part of going to bed. Soft but firm. How does that work? It gives support for me to sleep slightly propped up but I sink into this comfortable personal cloud. Soft but firm. My head isn't sinking through the pillow to rest on my mattress, but I feel comfortably enveloped. Heaven. I bought two but think that would be too much fluff, so now my husband and I each have one. Buy them. Add to cart. Buy now with one click. Stop the research. You've found the pillows you were looking for." —Marissa Urey
"God himself must use these pillows. I have (or had haha) insomnia, not to mention a bad neck/back *and* hot flashes. The comfort and the cooling is AMAZING (even with a silk pillowcase). Thank you, TikTok for influencing me!!!!" —Rickie White
Get a set of two from Amazon for $49.99+ (available in three sizes).
17. Clinique Almost Lipstick Tinted Lip Balm in Black Honey if you want to keep dry, chapped lips AWAY. This bb is lightweight, slightly glossy, and has a little dash of magic. I mean, I'm guessing it's magic — because the way this glosses you up and complements all different skin tones so beautifully is beyond anything ordinary.
Here's what BuzzFeed Shopping writer Emma Lord says about it: "I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick."
Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart.
Promising review: "This lipstick is a game changer. It goes on and stays on well. It is pretty sheer, but buildable. I have trouble with most red lipsticks turning pink after a bit. So, I will put this over my other colors, and it absolutely makes a difference. It's a great staple to keep in your cosmetic bag. It is something I will definitely buy again. You should absolutely try it!" —Amy H.
Get it from Amazon for $25 (also available in two other shades).
18. A pair of pretty pastel wireless over-the-ear headphones designed to be just as comfy and chic as the AirPods Max without the hefty price tag. These feature premium cushion padding, a built-in mic with the ability to take calls, 10 hours of playtime per charge, and surprisingly decent noise blocking so you can truly immerse yourself in your workout, reading, house chores, etc.
iJoy is a small business that specializes in headphones and tech accessories.
I own a pair of these, and because I'm vain as heck and need to own all things pink, but I was decently surprised by how well they muffle noise! I feel like these are ideal for people who still want to hear some of the world around them (read: parents, people working in open offices), but still want to listen to their tunes comfortably. The charge on these goes for at least four hours (I haven't tried it beyond that yet), and the Bluetooth connects to my devices super easily. Excellent pair of headphones for the price point.
Promising review: "These headphones surprised me. I thought they were not going to be as great because of how cheap they are, but the bass is amazing! The noise cancellation is so good that I can’t hear anything. The volume is loud and sound quality is a win, and just how I like it. Very snug and comfy, recommend! Thanks TikTok, lol :)." —Chevelle Revero
Get it from Amazon for $29.99 (available in five colors).
19. Or a set of affordable, highly popular wireless Bluetooth earbuds you'll loveee (and might even prefer? 👀) if you're an AirPods earphones user. They come with several silicone ear pads so that they mold perfectly your ear, and they're fully waterproof! So if you want to have a live concert in the shower without disturbing your roomies, by all means. 😌
These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge).
Promising review: "Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" —Kate Arnold
Get it from Amazon for $18.96+ (available in five colors).
20. An ever-reliable KISS PowerFlex Maximum Speed Nail Glue because it'll have a stronger hold on your nails than the hold that the last season of Love Island had over you. But fear not, it's still easy enough to remove that you can safely reuse long-term press-ons! Plus, it's *super* cheap and works so wonderfully that it'll likely stop you from ever having to splurge on any other nail glue again.
Check out a TikTok of the nail glue in action.
Promising review: "I’ve been using this on my press-ons, and when I say they last a month or longer without any popping off! I will never go back to any other brand. Easy to use, quick-drying, GREAT PRICE!! Like, how can you best that value? The size you get for the price is really unmatched. The glue removal is pretty easy. If I plan on reusing the press-ons, I’ll soak them in water and soap and pop them off. If not, I’ll cut and shave down the nails and soak in acetone until it dissolves the nails enough for me to use my drill." —Big Ming
Get it from Amazon for $1.99.
21. Kahi Wrinkle Bounce Hydrating Multi-Balm, aka one of the new beauty products TikTok is particularly obsessing over — and for good reason. This multi-talented magic stick works on your face, eyes, lips, *and* neck. It uses collagen and salmon complex to help minimize fine lines, enhance your natural glow, and give a major hydration boost to quench your thirsty skin. I think you just found a new beauty staple to have in your bag at all times.
Check out a TikTok of the wrinkle balm in action.
Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after-feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy
Get it from Amazon for $22.99+ (available in seven formulas).
22. A set of Victoria's Secret–inspired seamless "invisible" underwear so soft and stretchy your butt will be like "Oh...oh, what's this? 😍" when you slide them on. These undies actually follow through on their promise and don't show, don't ride up, and will have you looking SO fetching in them.
Check out a TikTok of the seamless underwear in action.
Promising review: "These are my new favorite. They are comfortable and do not show under all my clothes. They are super soft too and hold up all day without gapping. I have been buying Victoria’s Secret underwear for many years spending unnecessary money. I’ll repurchase these over and over again." —Joshua
Psst — if you're looking for a thong option, reviewers are obsessed with these Skims-inspired thongs that are also on Amazon!
Get a set of six from Amazon for $19.99 (available in women's sizes XS–XL and 14 sets).
23. A reviewer-beloved veggie chopper with four interchangeable blades that slice and chop your fruits and veggies for you. It cuts down your food prep time by a LOT, making it a huge relief for when you have guests coming over and you didn't know making stir fry could take that long.
Fullstar is a small business established in 2017 that specializes in kitchen gadgets.
Check out a TikTok of the veggie chopper in action.
Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper, which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the foo,d and it has a generous container." —Amazon Customer
Get it from Amazon for $24.99+ (available in six styles and five colors).
24. E.l.f's Lash Xtndr Tubing Mascara that reviewers are saying is a great alternative to the pricier one from Thrive Causemetics. This quite literally wraps your lashes with lengthening tubes for a fuller appearance. A unique benefit of this? It makes it SO easy to remove at the end of the day — no mindless scrubbing needed! It's even enriched with a dash of jojoba seed oil to condition your lashes while providing that striking length.
Check out a TikTok of the E.l.f. tubing mascara in action.
Here's what BuzzFeed Shopping writer Emma Lord says about it: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."
Get it from Amazon for $8 (available in three shades).
25. Laneige's Neo Blurring Powder to smooth that skin, blur those pores, and give the big ol' middle finger to the shininess that comes with having oily skin. This semi-matte powder absorbs the shine but leaves your subtle ~glow~ untouched. Reviewers mention that it looks great without looking overly powdery and makes their skin feel suuuper soft.
Check out a TikTok of the Laneige Neo Blurring Powder in action.
Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim
Get it from Amazon for $25.
26. Death Wish Instant Coffee Packets with an absolutely delicious taste that'll have you bouncing off the walls with joy (I'm sure the 300mg of caffeine per cup has nothing to do with that, right? 👀). You might even be trading in your precious pour-overs for these babies. That's right, I said it.
Check out a TikTok of the Deathwish Instant Coffee in action. (Also I read at least one review of someone PUTTING THIS IN THEIR MORNING SMOOTHIE, some of you are WILD.)
Note: According to the Mayo Clinic, up to 400mg of caffeine is safe for most healthy adults.
Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more.
Promising review: "So let me start by saying that this coffee is delicious and works if you’re someone like me who wants to stay awake. I work night shifts at a hospital, and in the mornings, when I get home, I’m quite tired and sleepy. I made myself a cup of coffee and waited for it to work. Now let me tell y’all!!! This coffee kept me awake for hours!! BOY, WAS I WOWED INDEED … best believe I went ahead and ordered three more boxes. This is now my to-go coffee if I need a BOOST!!!!!! If you like coffee and want to stay awake, then BUY THIS COFFEE!!! I’m happy I no longer have to take naps to get re-energized." —nancy
Get a pack of eight from Amazon for $11.99.
27. And a handheld milk frother if you spend so much money at the coffee shop, the baristas are starting to learn your name. 😬 This lets you curate your own rich, creamy foam in seconds so that you can enjoy caramel macchiatos and other foamy cups of joy from the comfort of your own home (and with probably twice the amount of money in your bank account than usual).
Promising review: "I rolled my eyes at myself when I bought this, fearing I had succumbed to yet another TikTok influencer trend. It has paid for itself many times over — it makes my milk suuuper foamy and fluffy, noticeably improving my morning coffee ritual. The battery life is seriously impressive. I used it every day for over two years, and only this morning had to switch the batteries out. I use it with plant-based milk and it works beautifully, especially if you get a "barista" variety. (I've used it with oat, almond, and homemade cashew milks.) And jeez, I'd forgotten how well this little guy does the job on a full charge. After changing the batteries this morning, it was as powerful as a drill, making my milk triple in size in only a few seconds. Bottom line, I definitely recommend this milk frother. (I've seen people use it to emulsify homemade salad dressing too, which I also plan to try.)" —kichijoji
Get it from Amazon for $9.99+ (available in 42 styles).
28. EOS Shea Butter Vanilla Cashmere body lotion that feels so silky, it might just give more expensive brands like Philosophy and Bath & Body Works a run for their money. It provides lightweight, long-lasting moisture, *and* its delicious scent has notes of whipped vanilla and caramel. No wonder TikTok is going *feral* over this.
Promising reviews: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing, going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo
"Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don’t walk, and buy this lotion! The name is vanilla cashmere, and that is exactly what this is! Love love love!" —DeeDra Billings
Get it from Amazon for $9.97+ (available in six pack sizes and seven scents).
29. A super effective set of Crest 3D Whitestrips so you can get pearly whites without spending too much green. They mold to your teeth with their no-slip design to dramatically lift even years of old stains. Their widely-loved bleaching formula works overtime, so you can see results FAST.
Promising review: "Someone on TikTok recommended it and I was like, why not, and so far I’ve used 11 treatments and already seen a difference. With the first couple of strips, I started to see white streaks on the top teeth, but then they went away as I kept using them. Honestly, I recommend them. So easy to use and I cannot wait to continue my teeth whitening journey!" —Barbara
Get it from Amazon for $45.99.
30. An oh-so-chic Lululemon-inspired mini belted pack that'll surprise you with just how roomy it is. Use it to keep your phone, wallet, headphones (and maybe even a protein bar to snack on) close to you and easily accessible.
Promising review: "TikTok told me this compared to Lululemon, and it’s true, it is. Love this little bag! And the price — you can’t beat it." —Jolie
BuzzFeeder Elizabeth Lilly also owns this — she packed it as her only bag for a trip to busy trip to Iceland, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear.
Get it from Amazon for $11.98+ (available in 45 colors).
31. A pack of cult-favorite Clean Skin Club Clean Towels so you can rest assured that you're using the cleanest possible material for your precious face, because, let's be honest, regular towels are just the grounds for acne-causing bacteria.
Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.
Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara
Get a pack of 50 from Amazon for $17.95.
Looking for a shortcut to more ~viral~ finds? Try these:
* TikTok Products That Are Actually Worth The Investment
* PSA: Amazon Has An “Internet Famous” Section And These Items Are Some Of The Shining Stars
* Products TikTok Made Me Buy That I Don’t Regret At All
* Beauty Products Reviewers Found On TikTok That Became Staples In Their Routine
* These TikTok Products Have Got To Be From The Year 3000
* TikTok-Approved, More Affordable Alternatives To Name-Brand Products
* TikTok Products With Before And After Pics So Astonishing, You’ll Immediately Add ‘Em To Cart
Reviews have been edited for length and/or clarity.
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BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.