Sarah Aspler

I’m an Editorial Director at BuzzFeed, where I lead the AI Creative Editorial team — we build weird, fun, often chaotic new formats and generators. I love to experiment with generative content in ways that (hopefully) delight our audience who is endlessly creative. 

My BuzzFeed origin story started in 2015, where I spent time Photoshopping different hairstyles onto Caillou, and eventually became the Quiz Strategy Lead, shaping the way BuzzFeed makes interactive content.

I love encouraging unhinged creativity and making things that feel joyful, surprising, or just deeply cursed. A few years ago, I went viral for a Barbie Dreamhouse post that still results in me getting emails from people who live in Idaho about the egregious potato representation — and yes, I read every single one.

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