1. This promotion is open to residents of Great Britain aged 18 years or over.
2. The following are not eligible to enter this Promotion: employees of the Promoter, their families, agents or anyone professionally connected with the promotion.
How to Enter
To enter:
1. Visit https://www.instagram.com/cleanipedia/ and click on the Blue Monday Challenge post with the caption beginning with: Blue Monday got you down? Let's flip the script 🩵✨ For many of us, cleaning isn't just about hygiene, it's about unwinding. A clean bathroom can be your daily reset button (the Post).
a. Like the Post and follow @cleanipedia;
b. Create and upload a video showing how cleaning helps you unwind and what your bathroom means to you;
c. Tag @Cleanipedia #Cleanipedia #Domestos #BlueMondayChallenge; and
d. Nominate someone to share their story next.
2. Upload a video in accordance with the entry instructions above and these terms and conditions and you’ll be automatically entered into a prize draw for the chance to win a Domestos cleaning hamper.
3. Don't want to make a video? We still want to hear what your bathroom means to you! Drop a 💙 in the comments of the Post if cleaning helps you unwind. For the avoidance of doubt, those who only comment will not be entered into the prize draw.
4. The opening date for entries is 12:00 GMT on 19/01/2026 and the closing date for receipt of entries is 23:59 GMT on 23/01/2026
5. Entrants will need to follow the @cleanipedia account on Instagram and have their privacy settings set to allow Direct Message from @cleanipedia during the Promotional Period and for the time period necessary to administer the Promotion.
6. No purchase is necessary, however, internet access and a valid Instagram account is required.
Entry Requirements
1. The promotion is limited to one entry per Instagram account. No entrant may win more than one prize. Prizes are limited to one per household.
2. Any use by entrants of multiple identities or identities other than their own to enter this Promotion will be disqualified and any prize entitlement will be void. The Promoter reserves the right to determine, in its sole and absolute discretion, whether an entrant has already submitted an entry and to disqualify any subsequent entries or prize entitlement.
3. Automated entries, scripts, or entries made through bots, AI systems, or any other automated means are prohibited. The Promoter reserves the right to verify entries, including through CAPTCHA or other human verification tools, and to disqualify any entry suspected of being generated or assisted by automated technology. The Promoter’s decision regarding the validity of any entry shall be final and made in its sole discretion.
4. Responsibility is not accepted for entries lost, damaged or delayed as a result of any network, computer hardware or software failure of any kind. Proof of sending will not be accepted as proof of receipt.
5. Each entry:
a. must be suitable for display and publication online and should not be obscene or indecent (including but not limited to nudity, pornography or profanity), it must not contain defamatory statements or words or symbols that are offensive either generally or to individuals of a certain race, ethnicity, religion, sexual orientation or socioeconomic group. It must not include threats to any person, place, business or group, it must not invade privacy or other rights of any person, firm or entity, and it must not in any other way violate applicable laws and regulations or network standards;
b. must not contain or refer to any products other than those of Unilever and it must not contain or reference any third party trade marks or logos unless such inclusion is merely incidental and is not unduly prominent and as long as it is included with due cause and in such a way that it does not take unfair advantage of any third party trade marks;
c. must be the entrant’s own work and must not contain any copyright-protected works (other than where such works are owned by the entrant). It must not be generated by or created using artificial intelligence, and must not include any music, audio or sound recordings unless the entrant owns the rights in such music or audio (in which case the entrant grants the Promoter a perpetual, worldwide, royalty-free, transferable and sub-licensable licence to use such music or audio) or has obtained all necessary permissions for its commercial use by the Promoter on social media platforms; and
d. must depict only safe, responsible domestic cleaning behaviour. Entries must not include children and must not depict or encourage unsafe, exaggerated or improper use of cleaning products, including but not limited to decanting, transferring or repackaging cleaning products, or depicting cleaning products outside of their original, labelled packaging; mixing cleaning products; using without adequate ventilation; using in a manner inconsistent with product safety instructions; or any behaviour that could reasonably be considered hazardous.
6. We may share selected entries on our Instagram Stories; however, submission of an entry does not guarantee that it will be reposted or otherwise used, and any selection is at the Promoter’s discretion.
7. If anyone other than you appears in your entry, they must be over 18 and you must have their permission to use their name and/or likeness in the manner contemplated by this promotion.
8. If you submit an entry that includes material the rights in which are owned by a third party, including intellectual property rights such as copyright and trade marks, you will be responsible for any legal action that party may take against you.
9. By submitting an entry, entrants grant the Promoter a perpetual, worldwide, non-exclusive, royalty-free, sub-licensable and transferable licence to use, reproduce, overlay, subtitle, distribute and make derivative works of the entry in any media and through any media channel, including the right to add safety notices, warnings, labels (including AISE or equivalent industry safety labels), captions or other on-screen text.
10. Entries (including, but not limited to, comments made by entrants on the post described in the ‘How to Enter’ section of these terms and conditions) received in connection with this Promotion may be reviewed by the Promoter or a third-party moderator after being posted online to confirm compliance with these terms and conditions. The Promoter reserves the right, at any time and without prior notice, to remove or request the removal of any entry or comment and/or to decline to repost, share or otherwise use any entry (including on its Instagram Stories) where it reasonably considers that the entry is unlawful, offensive, unsafe, irresponsible or otherwise inappropriate, or in breach of these terms and conditions, including where the entry depicts or could reasonably be interpreted as depicting unsafe behaviour or is filmed in, or appears to be filmed in, an environment primarily used by or designed for children, including but not limited to bedrooms, playrooms or childcare settings. Any entry removed or declined for use under this clause will not be considered a valid entry for the purposes of this Promotion.
11. Entrants shall indemnify and hold the Promoter and their respective affiliates, directors, agents, or other partners ("the Indemnitees") harmless from any claims, actions, proceedings, costs (including reasonable legal fees) and expenses brought or asserted by a third party against any of the Indemnitees arising as a result of the Promoter's use of the entrant's submission including but not limited to any breach of third party intellectual property rights.
12. By participating in this promotion, you agree to release, discharge and hold us harmless from any and all injuries, liability, losses and damages of any kind resulting from your participation in this promotion (save that nothing shall limit our liability for fraud, or for death or personal injury caused by our negligence).
Prizes
1. There will be 1 winner, and the prize comprises 1 set of the Domestos bundle. The set includes one of each of the following products:
a. Domestos Bleach White Sparkle 1.25l
b. Domestos Bleach Original 1.25l
c. Domestos Power Foam Arctic Fresh 380ml
d. Domestos Power Foam Bleach 380ml
e. Domestos Rimblock Dragon Trio 1 pack
Selection of Winners
1. All valid entries received on or before the closing date will be entered into a random number generator. The first entry drawn at random will win the prize.
2. If, after a winner has been selected, the Promoter reasonably determines that the winning entry was made, generated, or assisted by automated means (including but not limited to AI systems or bots), or otherwise in breach of these terms and conditions, the Promoter may declare that entry invalid and select an alternative winner in accordance with the promotion rules. The Promoter’s decision in this regard shall be final and made in its sole discretion.
3. The winner will be notified by an Instagram direct message from @cleanipedia within 28 days of the closing date. The winner must claim their prize by responding to the direct message confirming their full name and delivery address within 7 days of the notification. If the prize is unclaimed after this time, it will lapse, and the Promoter reserves the right to offer the unclaimed prize to a substitute winner selected in accordance with these terms and conditions.
4. The winners’ details (the first letter of their Instagram username) may be made available on request by emailing ukicare@unilever.com and referencing “Cleanipedia Blue Monday Prize Draw Social Challenge” within 10 weeks of the closing date. If you do not wish such information about you to be made available in the event that you win the competition, please email ukicare@unilever.com, including the reference “Cleanipedia Blue Monday Prize Draw Social Challenge’’ no later than 7 days after being informed that you have won the competition. Please note that despite any such request, if the UK Advertising Standards Authority request confirmation that a valid award took place, we may share your details directly with them, as required.
General Terms
1. This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram. Entrants are providing information to the Promoter. Entrants release Instagram for all claims and liabilities arising in respect of the promotion.
2. By entering the promotion, all entrants will be deemed to have accepted and be bound by the rules. All entry instructions form part of the rules.
3. The Promoter, Unilever, reserve the right to terminate this Promotion early in the event of exceptional circumstances outside of their control.
4. Entrants’ personal data collected for the purpose of administering this Promotion by the Promoter and/or by its agents will be handled in accordance with Promoter’s privacy notice, available at Privacy Notice | Unilever Legal (unilevernotices.com)
5. These terms and conditions and any issues or disputes which may arise out of or in connection with these terms and conditions (whether such disputes or issues are contractual or non-contractual in nature, such as claims in tort, for breach of statute or regulation or otherwise) shall be governed by and construed in accordance with English law. Entrants hereby irrevocably submit to the exclusive jurisdiction of the English courts to settle any such dispute or issues.
Promoter and Data Controller: Unilever UK Limited, 3 St James Road, Kingston Upon Thames KT1 2BA (please do not send entries to this address).
