Neal Mohan, the chief executive of YouTube, spends most fall Sundays lounging in his family room with four National Football League games playing across a 90-inch screen. But when the Kansas City Chiefs and Los Angeles Chargers play on Friday night, the self-proclaimed sports nut plans to be standing and pacing nervously.
The game is a major test of Mr. Mohan’s strategy for turning YouTube into the epicenter of home entertainment. In May, he agreed to pay the N.F.L. an estimated $100 million for the rights to broadcast the live game worldwide for the first time on YouTube. The game has the potential to set records for the largest streaming audience — or be remembered as the latest misfire, as sports programming migrates from traditional television to streaming services.
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