Ending political, electoral and social issue advertising in the EU in response to incoming European regulation

Key takeaways:

• Beginning in October, Meta - like other platforms - will no longer allow political, electoral and social issue ads our platforms in the EU, given the unworkable requirements and legal uncertainties introduced by the EU's Transparency and Targeting of Political Advertising (TTPA) regulation.
• The TTPA will restrict how advertisers can reach their audiences and means people will also see less relevant content.
• Meta remains committed to enabling political speech and fair elections. This won’t prevent people or candidates in the EU from posting about and debating politics on our platforms.

From early October 2025, we will no longer allow political, electoral and social issue ads on our platforms in the EU. This is a difficult decision - one we’ve taken in response to the EU's incoming Transparency and Targeting of Political Advertising (TTPA) regulation, which introduces significant operational challenges and legal uncertainties.

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