Meta for Government and Nonprofits
Connect with your audience
Organizations need to build content for a variety of audiences and meet people where they are – so create a plan for unlocking attention and connecting with your audiences.
Download the PDF to find out how you can connect with your audience, and understand more about the following topics:
Create a plan for unlocking attention.
Meet your audiences by determining what, where, and when to post content.
- What: Post original content about your organization that tells a story to a wide variety of audiences. Consider a variety of formats and experiment with visuals.
- Where: Publish and engage with your audiences across Meta technologies - Facebook, Instagram, WhatsApp and Threads.
- When: Keep your audience coming back to learn more about your organization’s work by posting new content consistently.
Discover what works for your audience.
Simplify content creation across Meta technologies with the Rule of 5 checklist designed to help organizations make posts that resonate with their audience. Creative tactics to consider include:
- Unique to your Page
- Immersive audio
- Smart visual cues
- Vertical or carousel
- No baiting
- Timely on social trends
- Spark curiosity upfront
- Short videos
