Meta for Government and Nonprofits
Craft and measure insights
We encourage organizations to adopt a test and learn approach and be measurement-first in their digital campaigns, including with organic strategies. Explore how to evaluate the success of your organic connection strategy, best practices and identify how you might consider improving it.
Download the PDF to find out more about how you can create a measurement-minded organization and learn from the insights on your organic strategy:
Understand insights on Meta technologies.
Data insights improve decision making for marketers and communications teams by effectively identifying insights to improve their organic strategy.
- Create internal alignment from stakeholders to work towards the same goals.
- Evaluate organic performance by establishing the goals their organization aims to reach.
Across Meta technologies, consider tracking key insights such as reach, impressions, audience, video views.
- Use professional dashboard on Facebook and Instagram.
- View insights across technologies with Meta Business Suite.
- Deep dive into channel insights on WhatsApp.
- Explore insights on Threads.
Adopt a test and learn approach.
Testing enables you to understand your audience, optimize content performance, adapt to changes, and make data-driven decisions which ultimately lead to stronger connections with your community.
- Form a hypothesis with insights from your audiences to understand which KPIs you should action on.
- Use continuous testing to accomplish the goals you defined with your stakeholders.
- Review your learnings and prepare for the next test and learn cycle to continuously improve your organic strategy.
Compare content with A/B tests in Meta Business Suite.
- Optimize content with A/B tests to understand and uncover trends by discovering winning strategies.
- Scale the best performing strategy from your test.
