CMO Network
How To Use Influencer Marketing To Reach Older Consumers
Senior Contributor
Max Name Change Pushes Warner’s Shifting Ambitions And Direction
ByDavid Bloom,
Senior Contributor
Pepsi Co Buys Prebiotic Soda Brand Poppi For Nearly $2 Billion
ByClara Ludmir,
Contributor
PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, even in highly competitive spaces.
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How To Use Influencer Marketing To Reach Older Consumers
Over 95% of adults 55 and over are actively on social media. Facebook leads the pack, with 85% of older adults, followed by YouTube, Instagram, Pinterest, and LinkedIn.
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How An Underdog In Hospitality Is Reimagining The Guest Experience
With rapid expansion came a challenge many brands fail to overcome: clarity.
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Max Name Change Pushes Warner’s Shifting Ambitions And Direction
Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much the company has changed in just two years.
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How Kendall Jenner’s 818 Tequila Is Setting New Standards In Modern Brand Building
818 Tequila is carving its place in a crowed space, using cultural relevance and community to build a brand that resonates with the next generation of consumers.
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Ad Industry Navigates Uncertainty At Upfronts And NewFronts 2025
With the accelerating decline in the linear TV business, some lingering uncertainty might be a good thing for media sellers and buyers.
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A’ja Wilson And Nike Celebrate Black Girlhood In Game-Changing Sneaker Debut
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How Elevate Prize Is Supporting Sesame Workshop With Its 2025 Catalyst Award
At the Elevate Prize Foundation’s Make Good Famous Summit, the Sesame Workshop, was honored with the Catalyst Award — a prize previously given to changemakers like Malala Yousafzai, Dwyane Wade, Matt Damon, and George and Amal Clooney. The award includes $250,000 in unrestricted funding and is given to cultural icons using their influence to inspire global social action.
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Somerset House At 25: A Masterclass In Cultural And Brand Relevance
How Somerset House transformed from a 16th-century relic into a future-forward cultural brand through radical reinvention, community, and purpose.
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Apple Announces Trailblazing New Accessibility Features For Later This Year
Apple has announced a raft of transformative accessibility features that could assist users with disabilities to interact with the world in unique ways.
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AI Is Rewriting Reality, One Word At A Time
AI is reshaping language, eroding meaning, and rewriting how we communicate. This article explores what’s lost when machines speak for us.
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