ASCO Equipment’s cover photo
ASCO Equipment

ASCO Equipment

Construction

Lubbock, Texas 9,128 followers

ASCO is committed to being a blessing to those we serve.

About us

ASCO knows what's on the line for our customers, and we're committed to being a blessing to those we serve. Whether you need to buy, rent, service, or purchase parts, we'll provide the fast support you need to get you back on the job. ASCO was founded on this approach 66 years ago, and we continue to practice it every day. We strive to be the first call customers make when they have agriculture, construction, and material handling equipment needs. ASCO's core values are to Honor God, Develop People, Pursue Excellence, and Grow Profitably. We honor our team purpose by: - Being a blessing to those we serve. - Supporting 750+ experienced staff members with continuous, extensive training. - Giving back to our community and be good corporate citizens continually involved in philanthropic causes. - Continually improving and providing superior, ethical service to all ASCO customers, exceeding their expectations and what the competition can provide. ASCO represents CASE Construction, CASE IH, Hitachi, Bobcat, CAT Lift Trucks, Crown, Genie, JCB, JLG, MCFA and several other lines of well-known construction, agriculture, and material handling equipment. We have 27 locations across Texas, Oklahoma, and New Mexico in Lubbock, Amarillo, Odessa, Perryton, Midland, Clovis, Wichita Falls, Belton, Abilene, San Angelo, San Antonio, Austin/Manor, Dallas, Sherman, Tyler, Euless, Houston, Bryan, Beaumont, Brenham, Terrell, Little Elm, Elk City, Oklahoma City, and Tulsa.

Website
http://ASCOEQ.com
Industry
Construction
Company size
501-1,000 employees
Headquarters
Lubbock, Texas
Type
Privately Held
Founded
1960

Locations

Employees at ASCO Equipment

Updates

  • Not every challenge calls for a bigger machine. Following a recent delivery, this Hitachi ZX85 excavator was seen trenching between tree lines — exactly the kind of environment where compact equipment proves its value. With strong lift capability, stable undercarriage performance, and precise control, it’s designed to handle demanding work without taking up unnecessary space. When room is tight, productivity depends on choosing the right machine for the application. We're On It. #ASCOintheWild Hitachi Construction Machinery Americas Inc. #ASCOEquipment #Hitachi #compactexcavator #ZX85 #ConstructionEquipment

  • Productivity starts with machine pairing. The combination of a CASE CX365E excavator and BELL B30E articulated dump truck creates an efficient loading and hauling solution for demanding jobsites. CASE Construction Equipment North America brings the reach, power, and precision to fill trucks quickly. Bell Trucks America brings the payload, maneuverability, and durability to move material where it needs to go. Together, they help reduce downtime, improve cycle times, and keep production moving. 📞 Talk with ASCO about pairing the right machines for your next project. #ASCOEquipment #CASECE #BellTrucksAmerica #ConstructionIndustry #EquipmentSolutions #WereOnIt

    • Yellow Bell articulated dump truck parked beside a CASE CX365E tracked excavator loading dirt into the truck bed on an active construction site. Large piles of soil surround the machines under a cloudy sky, with utility poles visible in the background.
  • ASCO Equipment reposted this

    We delivered a brand new Case Steiger 595 paired with a K-Tec 1233 to one of our valued customers in Woodward, Oklahoma earlier this week. At ASCO Equipment, we take pride in providing more than just iron—we back every machine with a full team dedicated to keeping our customers up and running. From sales and rentals to strong parts availability and responsive service support, our focus is on delivering complete solutions that drive productivity in the field. This delivery is just one example of the quality equipment and support we’re proud to provide, and we look forward to continuing to serve our customers across Western Oklahoma and beyond. For more information or to get started on your next project, contact ASCO Equipment – Elk City: 📍 513 W. 20th St, Elk City, OK 📞 (580) 323-3422

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  • Forklifts aren’t just for warehouse aisles. A lot of work happens outside — on gravel, dirt, and uneven terrain. Outdoor material handling requires equipment that can handle rough ground, weather exposure, and constant demand. Bobcat Company forklifts are engineered for those environments, with the tires, power, and durability needed to handle outdoor material movement efficiently and safely. Because productivity doesn’t stop at the loading dock. We help our customers match the right equipment to the real job — not just the expected one. If your workflow goes beyond the warehouse, we’ve got you covered. We're On It. #ASCOEquipment #Bobcat #MaterialHandling #Forklifts #Warehouse #WereOnIt

  • View organization page for ASCO Equipment

    9,128 followers

    📣 Central Texas — We’re Hiring a Service Manager. At ASCO’s Manor/Austin branch, this role is about leading people, supporting customers, and setting the standard for what service should look like in our industry. In this role, you will be: • Leading technicians and support staff • Driving safety, efficiency, and customer satisfaction • Partnering with parts, sales, and branch leadership • Creating a culture where people grow and take pride in their work Our core values drive everything we do: Honor God. Develop People. Pursue Excellence. Grow Profitably. Apply: ascoeq.com/careers We’re On It.

    • Black and yellow ASCO hiring graphic featuring the headline “WE ARE HIRING!” and “Service Manager in Manor, TX.” The ASCO logo and “We’re On It” tagline appear at the top. On the right side, a service technician is shown on his back under a machine. The bottom reads “Are you on it?” and directs viewers to ascoeq.com/careers.
    • Black and yellow ASCO recruitment graphic reading “JOIN TEAM ASCO.” Bullet points list benefits including uncapped sales commissions, 100% paid health insurance, 401(k) plus profit sharing, and ACE Program education assistance. The website ascoeq.com/careers is displayed prominently. A CASE wheel loader is pictured at sunset in the background with the ASCO logo and “We’re On It” tagline.
  • Delivery day sets the tone. This Hitachi ZW550 is heading out built for high-production work — where consistency, power, and control matter every cycle. From aggregate yards to large dirt jobs, it’s designed to: - Move more material with confidence - Stay balanced under load - Keep operators comfortable through long days The kind of machine that shows up ready to work. If your operation is ready for that kind of output, we’re ready to help. 📞 Call us at (800) 687-0008 for more information. Hitachi Construction Machinery Americas Inc. #ASCOEquipment #Hitachi #WheelLoader #delivery #ConstructionEquipment

    • Large orange Hitachi ZW550 wheel loader parked on a dirt road during delivery, featuring a clean, unused black bucket with sharp teeth, oversized treaded tires, and an enclosed operator cab, with a rural jobsite and overcast sky in the background.
  • Hay season is already in full swing, and right now reliability matters more than ever. At this point in the season, there’s no room for unexpected downtime. Staying productive comes down to how well your equipment holds up under pressure day after day. Hear from our Livestock Product Specialist with 15 years in the ag industry, sharing perspective shaped by real experience in the field. We understand what it takes to keep operations moving when timing is critical. If your current equipment isn’t meeting the demands of this season, it may be time to look at options that will. From service and parts to rentals and sales, we’re here to support you every step of the way. 📞 Connect with ASCO to keep your operation moving. We’re On It. Case IH #ASCOEquipment #Agriculture #HaySeason #FarmEquipment #WereOnIt

  • View organization page for ASCO Equipment

    9,128 followers

    We’re proud to share that ASCO has been named to the Bobcat Company Dealer Leadership Group, recognizing the top-performing dealerships across North America. Selected out of 600+ dealers across the U.S. and Canada, this recognition reflects the teams consistently showing up, performing, and delivering for their customers on a comprehensive evaluation process. In the material handling division, we’re especially proud to have achieved #1 in Retail Sales for Bobcat Forklifts in North America, which is a testament to the strength of our team and the trust of our customers. This recognition reinforces our commitment to delivering dependable equipment and solutions. Thank you to our employees, partners, and customers who made this possible. We look forward to building on this momentum. #ASCOEquipment #WereOnIt

    • Six men in business attire stand together on a stage at an awards event, smiling and posing for a photo. The man in the center holds a glass award. A large screen behind them reads “2026 Dealer Leadership Group – Bobcat Material Handling.” Warm lighting and draped curtains frame the stage, indicating a formal recognition ceremony.
  • Every jobsite depends on equipment that performs without hesitation. The CASE 651 Wheel Loader is engineered with a clear balance of power, control, and operator comfort, which helps crews maintain efficiency during repetitive loading, stockpiling, and material movement. With a focus on ergonomic cab comfort, dependable lifting performance, and smooth operation, it helps crews work efficiently from start to finish. The result is equipment that integrates seamlessly into daily workflows — delivering value shift after shift. It’s an investment in consistent performance where it matters most. 📞 Connect with your local ASCO today. CASE Construction Equipment North America #ASCOEquipment #CASEConstruction #WheelLoader #HeavyEquipment #JobsiteSolutions

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