Compose.ly

SEO isn't just about ranking anymore; it’s about becoming the definitive source for AI models. If your content isn't structured for Answer Engine Optimization (AEO), you’re essentially invisible to the bots powering Search Generative Experiences (SGE). It’s time to move past keyword stuffing and start mastering the architecture of "The Answer." Today, we’re skipping the basics and diving into 5 advanced tactics to optimize your site for AI confidence and high-authority placements. Grab your notebook; let’s sharpen your edge. ✍️ #composely #AEO #advertising #digitalmarketing #tipsandtricks

Happy Earth Day, from us to you! 💜 🌎

We've all debated the "Is a hot dog a sandwich?" and "Is cereal a soup?". Well we have a new one that was hotly contested in our team watercooler today. Is salsa a dip? Help us settle the argument 🙏

Have you heard about the error in Google Search Console reporting? Nothing like a year of data needing adjustment to start off a new quarter. Checkout Nicole MacLean's tips for handling the conversation with your team!

Marketing Pranks: Genus or Gimmick? 📝 The line between a viral sensation and a PR disaster is razor-thin. When a brand pulls a “prank,” they are betting their reputation on the public’s sense of humor. ✅ From Michael Cera claiming ownership of CeraVe to Payless tricking influencers with a fake luxury brand called “Palessi,” we’ve seen how a well-executed stunt can humanize a brand and skyrocket engagement. ❌ Sometimes, stunts miss the mark. Cartoon Network once accidentally caused a city-wide bomb scare in Boston, and the LifeLock CEO learned the hard way that daring hackers to steal your identity usually ends with… your identity being stolen. The best marketing pranks share three traits: 1. Self-awareness 2. Context 3. The “Aha!” Moment Happy April Fools, from us to you! 🎉 #aprilfools #firstofthemonth #marketing #digitaladvertising #pranks

It’s Round 1 of Compose.ly’s Ultimate Marketing Bracket! 🎉 We’re pitting the biggest strategies of 2026 against each other to find out what you think actually works in campaigns. First up: 🤖 AI Tools vs. Human-Powered Strategy 🧠 ✍️ Founder Content vs. Brand Content 🏢 Drop your winners for the left side of the bracket in the comments; we want to know! 👇 #marchmadness #composely #digitalmarketing #marketing #marchmadnessbracket

Seeing a lot of advice on how to show up in AI? Us too. It’s hard to sift through what works and what’s bad advice. We’re bringing in two of our favorites (Keara Dowd and Nicole MacLean) to share what is actually working. Next Tuesday, we’re hosting “5 Things You Can Do to Improve AI Performance”, where we’ll walk through practical adjustments that can influence how AI systems interpret and surface your brand. We’ll cover: 🚦 The signals AI tools rely on before citing a source 🎖️ Why third-party validation is becoming more important 👩💻 Small technical fixes marketing teams can implement quickly 📅 March 10 ⏰ 12:00 PM EST Register using the link in the comments! #AISearch #AEO #GEO

AI makes SEO easier, yes. 🤖 BUT content that actually resonates, solves a problem, sparks inspiration, or shifts perspective? That still requires intention. It’s what people actually want to read. Collin Belt, VP of Growth at Veza Digital and Founder of Belt Creative (acquired), shares his insights into how AI slop can be reshaped into AI help. Learn more by tuning into our podcast episodes (link in bio)! 🎙️ #digitalmarketing #marketing #AI #AImarketing #composely

🍨 Happy National Frozen Yogurt Day! 🍨 Just like this frozen treat, a good marketing campaign requires the perfect blend to be exceptional. What ingrediant here stuck out to you most? Let us know below!! 👇 #frozenyogurt #nationalholiday #marketing #advertising #campaigns #composely

🎙️ Marketing hot takes say everything is dead. Our latest podcast episode says… not so fast. Listen to Mike Leonhard, Co-Founder & CEO of Compose.ly, as he breaks down what’s actually changing in digital marketing (and what still works). In this episode, we cover: 📈 Why no channel is truly “dead” 🤖 How AI is lowering the barrier to omnichannel marketing 💰 What marketers should focus on when budgets are tight and expectations are high If you’re building a 2026 strategy in a world that changes weekly, this one’s for you! 🎧 Listen now by clicking the link in our bio. #contentstrategy #brandvoice #marketingpodcast #compose