CURION

Our VP of Strategic Insights, Rachel Buss, was featured in the latest piece from Franchise Times on how restaurant franchises are adapting menus for GLP-1 users, and her take cuts right to it: "Restaurants are facing the same challenge they've always faced with weight-related consumer trends: How do you serve the need without making the guest feel labeled? What GLP-1 has done is bring those needs into sharper focus. The same menu architecture that works for a GLP-1 user also works for the macro-tracker, the runner, the fitness-focused consumer." Rachel's perspective is grounded in real data. Our March research of 8,500 U.S. consumers found that 60% would order smaller, protein-forward meals if given the option, and nearly 57% of those who said they'd never use a GLP-1 drug would still prefer those meals. The preference shift with your consumer is already here. Read the full article. https://hubs.ly/Q04f0lh30

Our Quirk's Chicago 2026 recap is live. Five perspectives from five people who were in the room: Kristin Stine on why GLP-1s may be quietly breaking your sampling norms. Richard Heath on where AI platforms are delivering real commercial value (and where they're not). Abbey Mikrut on synthetic personas, smart bets, and what one brand got right. Katie Miller on why the GLP-1 session packed the room and what that signals. Michael Olson on what brand-side speakers kept coming back to. Plus a photo gallery from the show floor, booth, and speaking session. If you're rethinking your research approach, your product success metrics, or the consumer you're actually testing, this one's worth the read. 🔗 https://hubs.li/Q04dPhyb0

We're here in Washington D.C. for IIEX North America. Katie Miller and Kristin Stine from Curion are walking the show April 29–30. If you're attending, connect with them! #IIEX2026 #IIEXNA #InsightsIndustry #Tradeshow #Curion Greenbook

What if you could watch a GLP-1 shopper decide whether your product makes the cut in real time? That's exactly what our Curion and Blue Yonder research teams did! We embedded with GLP-1 users in real US and UK stores and captured the behavioral shifts brands can't see in a lab: ✅ Which front-of-pack claims earn trust — and which get ignored ✅ How the shrinking basket is reshaping category spend ✅ Where the white space is for brands willing to adapt ✅ What in-context, real-world shopping reveals when you’re seeing through their eyes Bring these insights back to your team. 🎟 Save your seat → https://hubs.li/Q04cPdxY0 📅 Tuesday, May 12 | 10a CST / 4p BST

**Last call** We're designing new GLP-1 research around what product leaders need to know, not what we assume. And we need to hear from you first. Take this survey. Two minutes of your time, and your questions can shape what we study. 👉 https://hubs.li/Q04dzVxj0 #GLP1 #GLP1Research #ProductDevelopment #ProductExperience #ProductInnovation #ConsumerBehavior #Curion

Saturday is National Sense of Smell Day. Think about the last product that stopped you in your tracks because of how it makes you feel every single morning. Scent triggers memory and emotion faster than any other sense. That's what makes sensory science so fascinating and so consequential. Do you have a fragrance note tweaked in reformulation? Or a packaging change that calls out the product fragrance? And how about a new ingredient that shifts the aroma profile in ways you didn't anticipate? Small changes can be a big impact on how people connect with your product. What product has a scent you'd never want them to change? Drop it in the comments. 👇 #NationalSenseOfSmellDay #ProductExperience #ProductDevelopment #ScentMemories #ScentEmotions #Curion

Do you know if your brand value matches the product you're delivering on the shelf? Your consumers do… and they're comparing the value of your product to the private label right next to it. Every single time. We surveyed over 2,000 consumers on what it would take to keep them loyal or make them switch. Sneak peek: ingredient concerns almost matched price as the top driver. And here’s what shocked us: product reviews outranked brand trust and personal recommendations. This latest edition of our newsletter, The Product Insights Experts, features Rebecca Maine as she breaks down what the data means, and what to do about it. #PrivateLabel #CPG #BrandStrategy #ProductExperience #ConsumerInsights   #ProductBenchmarking #BrandLoyalty #ProductPerformance #ConsumerBehavior #ProductDevelopment #Curion

Thank you, Quirk's Media Chicago! We had a BLAST. 🎉 Our booth was buzzing. Between the great conversations, the laughs, the networking dinners, the after-parties, and honestly just running into so many brilliant people in this industry, it was the kind of event that reminds you why this work matters. We also had the chance to lead a session on one of the biggest consumer shifts happening right now, "the GLP-1 effect". These medications are fundamentally changing how people think about food: appetite, portion sizes, cravings, and even the emotional role food plays in daily life. The implications for food and beverage brands are profound. Alongside incredible leaders from Perdue Farms and PepsiCo, we unpacked what this means for consumption habits, nutrition needs, and the innovation imperative brands are facing to stay relevant with this growing consumer segment. We listened. We learned. We left more energized than ever about helping brands make the right calls with insights that actually reflect the real world. We'd love to see you out there...on the road to insights. 

We hope that our session at Quirk's Media Chicago is only the beginning of a bigger conversation that needs more amplifcation! 🎤 GLP-1 medications aren't just reshaping waistlines; they're reshaping how millions of consumers think, feel, and shop for food. Smaller portions, changed cravings, and new relationships with eating entirely. For food and beverage brands, this is one of the most profound consumer shifts in a generation. Our CURION and Blue Yonder Research teams had the privilege of leading a dynamic session alongside incredible leaders from Perdue Farms and PepsiCo, where we explored exactly what the GLP-1 wave means for brands that want to stay relevant. Here's what everyone walked away talking about: 1️⃣ Evolve or get left behind. The insights and innovation playbooks that worked before won't be enough. Research teams and brand leaders need to rethink how they engage with this growing consumer segment — now, not later. 2️⃣ The GLP-1 effect is specific. Functional ingredients, portion architecture, texture, satiety signals — these aren't nice-to-haves. They're the new table stakes for brands developing foods that actually work for GLP-1 users' needs. 3️⃣ Real-world research matters more than ever. Lab testing alone won't capture how GLP-1 consumers truly experience products. Authentic, in-context approaches — like our inMarket solution — surface the honest, nuanced feedback brands need to make confident decisions. The opportunity here is enormous for brands willing to lean in and listen closely to this consumer. We're looking forward to continuing this dialogue, so be sure to connect with us here: Amanda Topper Richard Heath

Something is shifting in store aisles, and most brands are only beginning to notice. GLP-1 medications aren't just changing bodies. They're changing buying behavior. Smaller baskets. Higher scrutiny. Familiar brands are being reconsidered at the shelf. We followed GLP-1 shoppers into real stores across the US and UK to understand exactly what's happening, and we're sharing what we found. The Case of the Shrinking Basket: Solving for the GLP-1 Shopper Tuesday, May 12 | 10a CST / 4p BST Register here → https://hubs.li/Q04cQPL20