dataxet:infoquest

Dataxet x Bangkok University International — MOU Signed 🤝 ✍️ On 17 April 2026, Dataxet Limited formalised a three-year partnership with Bangkok University International through the signing of a Memorandum of Understanding — bringing real-world Media Intelligence and Social Listening directly into the classroom. 💡Under the agreement, students and faculty will gain access to dxt:360 Analytics alongside workshops led by international experts in Global Brand Building and marketing insight. This MOU builds on a guest lecture session held on 31 March 2026, where our team introduced International Business Management students to the Media Intelligence landscape, the SMART Model, and a live walkthrough of dxt:360 using real data. As Robert Kabus, Co-founder and Chief Strategy Officer, put it: "The people who will shape this industry five years from now are in classrooms today. They deserve the chance to work with the real instruments of the trade. That is why this partnership exists." We look forward to what we build together. ____ 🌐 www.dataxet.co #MOU #KnowledgeSharing #Dataxet #BUInternational

Q1 2026 wrapped — here’s what Thai social conversations revealed. From a national wishlist like “Disneyland Thailand” to evolving spiritual beliefs and the rise of fitness events like HYROX — social data shows more than just trends. It reveals how people think, what they value, and what drives their decisions. 👉 Demand comes with expectations 👉 Belief reflects economic sentiment 👉 Lifestyle is becoming a form of identity 🔍 Swipe to explore what Thai consumers were really saying in Q1 Read the full insights: www.dataxet.co/insights 📌 Curious what your audience is really thinking? Let’s connect. #dataxetinsights #SocialListening #ConsumerInsights #DataDriven #ThailandMarket #Dataxet #ดาต้าเซ็ต

🎓 This Monday, Dataxet had the opportunity to join as Guest Lecturer for IMK256 — International Business Management at Bangkok University International College. . . 📊 Robert Kabus, Chief Strategy Officer & Managing Partner at Dataxet, led a session on the role of Media Intelligence in international business management, covering: 🔹 Stakeholders Universe 🔹 An overview of the Media Intelligence industry landscape brands should prioritise 🔹 Real-world case studies 🔹 Aligning Media Intelligence with business goals through the SMART Model . . 💡 Pinnarin Thuranikorn, Head of Insights, followed with a live demonstration of dxt:360 Analytics — showing students, through real data, how Social Listening works not just as a tool, but as a strategic business function that can be applied and scaled across an organisation. . . 🧠 To close the session, we prepared a Quiz to reinforce the lesson — and the students gave it their full attention. . . 🌟 We hope that learning through real data and tools that businesses actually use today gave students a clearer picture of how Media Intelligence can be applied across business functions in the future — whether in corporate communications, marketing, PR, or even R&D. . . 🙏 A sincere thank you to Noppadol Kittikachorn, Course Lecturer and the Marketing Department at BUIC, for the opportunity to share knowledge with this class. 📍 C6 Building, BUIC | 31 March 2026 #MediaIntelligence #GlobalMarketing #SocialListening #Dataxet #BUIC #KnowledgeSharing

🚀 MarTech Expo 2026 was full of energy 🤩 — from our booth to the overall event atmosphere. . . 📍 At our booth, we had the opportunity to connect with many organizations, discussing how they are using Martech tools, building insights, and managing internal data. It was clear that more teams are placing real focus on data—not just collecting it, but putting it into action. This includes marketing and PR teams planning their communication strategies and press release distribution. . . 👍 Our workshop session also welcomed more participants than expected, and it was great to see everyone actively engaging throughout. We hope the concepts and frameworks we shared will help make your reporting and data analysis more practical and impactful within your organization. 🙏 . . Looking forward to seeing you again soon ✨ ______ Interested in 360° media monitoring, insights and reports for business, or PR distribution services (local & international)? Feel free to connect with us. 😊 👉 www.dataxet.co | T. +66 2 253 5000 Ext. 222, 444 #MarTechExpo2026 #Dataxet #SocialListening #MediaMonitoring #Insights #PRservices

✨ Workshop Highlights from MarTech Expo 2026 💚 Thank you for joining our session, “From Media Data to Market Direction.” We hope the concepts and frameworks shared by Dataxet will be useful in helping you turn media and social data into actionable insights. 🙏🏻 Explore more at www.dataxet.co #MarTechExpo2026 #Workshop #Dataxet

📱 8 Social Trends for 2026 Every Marketer Needs to Know ... "Social media is shifting — from a space where brands communicate to consumers, to a space where consumers actively shape culture, trends, and brand influence." . . ✅ We had the opportunity to attend "Stepping into the Future Worth Talking About: Cultures as the New Economy" by We Are Social Thailand. The event featured key insights from the Think Forward 2026 report, alongside panel discussions with brand executives from the gaming, music, food & beverage, and soft power industries. . . 📍 The core concept is the "Cultural Power Loop" — culture on social media emerges from the interactions between creators, communities, and platforms, forming a continuously self-reinforcing cycle. This gives rise to 8 key trends 👇 1️⃣ Intimacy Economy Consumers are done with perfection. They want to see small, real-life moments that make them feel — "this is my life." 2️⃣ Cringe Confidence Simple, straightforward, or "unfiltered" content creates more genuine connection and makes brands more memorable. 3️⃣ Radical Subjectivity Everyday consumer reviews carry more purchasing influence than expert opinions. Transparency is worth more than self-promotion. 4️⃣ Maverick Expertise Today's consumers don't just want to be told what to think — they want to understand deeply. Niche knowledge has become a social currency. 5️⃣ Deconstructing Luxury Luxury is no longer measured by price, but by understanding — the origin, story, and culture behind a brand. 6️⃣ Rethinking Reality 81% of marketers are already using AI. But winning brands use AI as a tool to amplify human creativity — not replace it. 7️⃣ Fandom Architects 73% of marketers believe fan communities will be at the heart of social strategy this year. Fans don't just follow — they actively create and expand brand influence. 8️⃣ Reference Maxxing 59% of consumers are more likely to consider buying something "everyone is talking about." Trends on social don't start from brands — they emerge from community-driven creativity. . . --- The brands that win aren't just on the feed — they're embedded in the culture. --- 👉 Read our full breakdown of all 8 trends on our website. [TH Version] >>> https://lnkd.in/gf2vCav9 #MarketingTrends2026 #SocialTrends | We Are Social #MediaPartners #Dataxet #ดาต้าเซ็ต

📊 Thailand Media Landscape 2026: The Game Is Changing Because Consumer Behavior Has Changed! A few years ago, Thailand’s media landscape was defined by Fragmentation — audiences spreading across multiple platforms. 🕹️ Today, we are entering the era of Atomization — where audiences are no longer just scattered, but deeply segmented by interests, identities, and passion-driven communities. 🤗 On average, one Thai user engages with 7.3 social media platforms per month, switching between them based on purpose — from messaging and news consumption to video viewing and purchase decisions. Media competition is no longer just about reach. It is about competing at the level of culture and community. ▶️ Key Highlights from the Report: 🤖 AI Is Reshaping Workflows — and Redefining Access - 100% of surveyed media organizations are already using AI - Yet human editorial judgment and credibility remain decisive - AI Search and Google AI Overview are reducing website CTR as search shifts from “links” to “answers” - Being cited by AI is becoming a new form of reputational capital 🎥 Video-First Is the New Communication Standard - 43% of Thais prefer to watch news online - Compared to 32% who prefer to read news ... Short-form video has become the dominant communication format 🎯 Creator Economy and the Redistribution of Influence - Thailand’s influencer market is projected to reach USD 180.23 million by 2030 - Micro- and nano-influencers account for 71.5% of market share ... Proximity, niche authority, and authenticity are increasingly outperforming mass appeal 🎮 Time Is the Real Battleground Thai consumers are allocating more time to: - 77.9% play video games (8h 53m per week) - 70.7% watch TV via streaming platforms (4h 35m per week) - 33.2% of online content spending goes to streaming - Podcast listening averages 2h 23m per day | 89.75% of Gen Z consume podcasts via YouTube ... Competition is no longer platform vs. platform. It is competition for time and attention. 📺 Traditional Media Under Structural Pressure - TV ad spending declined from THB 31 billion to THB 29 billion - In 2025, Tero Radio ceased operations after more than 35 years ...These are structural shifts — not temporary cycles. ✳️ In an era where AI can execute almost every operational task, competitive advantage lies in: Credibility. Consumer insight. And the ability to become part of a community. ——— 👉 Read the full report in Thai: https://lnkd.in/gFR5Gswc 👉 Read the insights in English: https://lnkd.in/gKiqZDsA #ThailandMediaLandscape #Dataxet #MediaTrends #ดาต้าเซ็ต #ภูมิทัศน์สื่อไทย

Earlier this February, Dataxet was invited by PR Newswire APAC to represent Thailand at a regional media forum in Hong Kong, alongside leading news organizations from across Asia. It was a valuable opportunity to connect with industry peers and share insights on Thailand's media landscape — glad to be part of the conversation.

🙋🏻♀️ Yesterday, the our team had the opportunity to share real-world working experience with students from the AI course at the School of Engineering KMITL. (King Mongkut’s Institute of Technology Ladkrabang) During the session, our team shared how AI is applied in Media Intelligence across real business use cases — from news monitoring and sentiment analysis to extracting actionable insights from social media data used in decision-making processes. This knowledge-sharing session was held under the topic: “Applying AI to News and Social Media Data Analysis” 🗓 27 January 2026 ⏰ 10:30 AM – 12:00 PM 📍 Room ECC-801, @School of Engineering, KMITL The course is supervised by Assoc. Prof. Dr. Kietikul Jearanaitanakij, Faculty Member, School of Engineering. At Dataxet, we hope this exchange helps students better understand that AI goes beyond coding exercises in the classroom — it is a practical tool actively used in real-world business environments today 🚀 #Dataxet #AIinBusiness #MediaIntelligence #KnowledgeSharing #KMITL #ดาต้าเซ็ต

🤝 Dataxet joined the MarTech Member Sharing & Networking Session, organized by the MarTech Association - Thailand held on January 22, 2026, at Ducky Duck Innovative Space. 📌 The session included a recap of the Association’s 2025 performance along with updates on key directions and initiatives for 2026, including: • MTeX Young Talent Bootcamp • Global MarTech Integration Day 2026 The event also featured member-led sharing sessions and networking activities, connecting MarTech professionals from diverse sectors. 🚀 As a MarTech service provider, Dataxet is pleased to be part of this session and remains committed to supporting the advancement of Thailand’s MarTech industry through trusted data and insights for effective decision-making. #Dataxet #ดาต้าเซ็ต #MarTech #MarTechThailand #MarketingTechnology