DG Media Network

Please join us in welcoming Brittney Petersen to DGMN as a Sr. Account Executive. Brittney brings with her a robust background in retail media sales and is eager to dive right in. Welcome, Brittney!

Omar Driza, Director of Sales at Dollar General Media Network, will be speaking at the CSP Retail Media Network Forum. His panel, "Building a Retail Media Network that Lasts," will dig into what it really takes to move from pilot programs to durable, enterprise‑level capabilities. He’ll join industry leaders to discuss the practical lessons, trade‑offs, and decisions shaping retail media as it becomes a core growth engine for retailers and brands. Be sure to attend Omar's panel if you'll be at the event!

Austin Leonard will be speaking at the CSP Retail Media Network Forum next week, where he’ll walk through how Dollar General Media Network is sharpening its channel strategy, aligning more closely with brand needs, and building a growth model that’s both disciplined and future‑ready. If you’ll be at the event, be sure to tune in for his session.

In‑store media is becoming one of the most influential touchpoints in retail, and we’re building it with intelligence and scale. Through our expanded partnership with QSIC, DG Media Network is welcoming AI‑powered audio with advanced measurement capabilities to 6,000 stores nationwide, bringing our total in-store audio footprint to 12,000 DG stores. This partnership unlocks smarter scheduling, stronger accountability, and more relevant customer experiences across the communities we uniquely serve. Reach out to learn more about how your brand can take advantage of DG's national audio footprint.

DGMN brings together national scale & unique reach to help brands win with Dollar General shoppers. See how we're raising the bar for what retail media can deliver.

Still thinking about launch strategies for 2026? This case study is a strong place to start. A soft drinks brand partnered with DGMN to activate an App Screen Takeover, reaching shoppers at app login and driving measurable performance in a short timeframe. It’s a clear example of how premium app placements can support speed, scale, and impact. Revisit the case study to see the results and key learnings. https://lnkd.in/e9ZfB6mK

We’re excited to welcome Sarah Bowyer as a Sr. Account Executive on the DGMN team. Based in Tampa Bay, Sarah brings deep expertise across retail media and sales, along with a strong track record of driving client growth. We’re thrilled to have her on board as we continue elevating partner impact!

Often times industry wide recognition like the Path to Purchase Institute Retail Media Awards falls to those of us that are lucky enough to get to attend a lot of industry events and spend time promoting our RMNs / RMN solutions / Brand POVs. So I was really happy that Josh Williams here at Dollar General was included in this year's batch of distinguished over-achievers in our industry. Josh has been here at Dollar General for 15+ years and has taken a few turns being both "behind the scenes" and being "the scene". Along the way, he has carried a passion for building deep partnerships internally and externally that help brands, vendors and partners deliver more value to DG customers. Our ability to create Integrated Media programs where Brand + DG Enterprise Marketing + DG Media Network bring harmonized customer experiences & activations is due in large part to the work that Josh does every day here at DG. Sean Tinnelly, Natalie Ong, Lydia Thacher, Tony Rogers and the entire DG team are so glad that he is part of our team - please join us in sending a big CONGRATS to Josh!

DGMN is proud to join leaders across the industry at The Drum’s Commerce Media Global Leaders Forum. Our VP & GM, Austin Leonard, has been selected as a judge for this year’s awards, recognizing standout innovation and excellence across commerce media. We're looking forward to the conversations, connections, and inspiration ahead.

Congratulations to our vendor partners who received awards at last week’s DG Vendor Summit. Your partnership continues to raise the bar across the DG ecosystem. 🥇 DGMN Strategic Vendor of the Year – The Coca-Cola Company 🚀 DGMN New & Emerging Vendor – Dreyer's Grand Ice Cream  🏆 Total Company of the Year – The Coca-Cola Company 📦 PB Vendor of the Year – Paramont Global 🤝 Serving Others – Anheuser-Busch 🧸 Small Supplier of the Year – Ashtel Studios Inc 📊 Inventory Management Partner of the Year – Georgia-Pacific LLC 🍫 Lit Champ – World's Finest® Chocolate 🍞 Consumables Vendor of the Year - Nestlé 🛒 Non‑Consumables, General Merchandise – InComm Payments 🏠 Non‑Consumables, Home & Seasonal – Lifetime Brands 💄 Health & Beauty – L'Oréal 🌍 Global Sourcing Vendor of the Year – Bestway Group We’re grateful for your partnership and look forward to continuing to work together to level up your business in 2026. Austin Leonard Sean Tinnelly Tony Rogers Kelly Hartke Omar Driza