E.L.F. BEAUTY

At the CEW Achiever Awards luncheon, our e.l.f.ing amazing CFO, Mandy Fields, was recognized alongside an incredible group of leaders. 💓   Mandy is a leader who brings both strength and humility to everything she does. At e.l.f. Beauty, we often talk about empowering.legendary.females. Mandy is exactly that.     Her love of numbers started early, helping her single mother balance the family budget. That experience shaped not just her skill set, but her perspective and the way she leads today.    From investment banking at JPMorgan Chase  to  Gap, to leading Safeway’s $10B private brands business, Mandy has consistently stepped into complexity and brought clarity to it. By 35 she was a CFO, and by 38 she had become a public company CFO, taking on each new chapter with calm confidence and a strong sense of responsibility.    She has helped shape our exceptional, category leading growth and build our portfolio through acquisitions including Naturium and rhode.    Beyond being CFO, Mandy is a role model for so many women navigating the balance of career and motherhood. She is generous with her time, her experience and her honesty about what it takes to be present both at work and at home.    The CEW community celebrates women who are building, leading and lifting others as they go.     Congratulations to Mandy and all the other honorees: Kathleen Dunlop, Stephanie Kramer, Laura Slatkin, Sue Kyung Lee, and Mary van Praag, as well as the Corporate Empowerment for Women Award (Mecca), Retail Leadership Award (Kecia Steelman, Ulta) and Catalyst Award (Carlotta Jacobson).    Each of you reflects the highest standard of leadership, building with purpose and lifting others as you climb. 🧗🏽♀️

When rhode skin joined e.l.f. Beauty, we knew we had found a kindred spirit. A bold disruptor with a kind heart, powered by a deeply connected community, a disruptive marketing engine and powerhouse innovation. We are beyond proud to share that rhode has been named to TIME’s 100 Most Influential Companies of 2026. 🤍 The TIME100 recognition celebrates companies making an extraordinary impact around the world and rhode’s place on the list reflects the influence, momentum and cultural connection the brand has built. This comes after a defining year for rhode, one shaped by unprecedented growth, blockbuster launches and a steady rhythm of innovation that continues to move the brand forward. As Hailey Bieber shared with TIME, rhode has always been about “building a world.” One shaped by innovation, formulation, packaging, color story, imagery and storytelling. A world that fits into people’s lifestyles and goes far beyond skin care. Our CEO Tarang Amin said it best: "rhode is not landlocked. It is not limited to skin care, hybrid makeup or accessories. It can go wherever Hailey wants it to go". That is exactly what makes rhode a different kind of company. Like e.l.f. Beauty, rhode moves with a disruptive approach to marketing and a deep understanding of its community. It knows how to turn product into culture, make every detail feel intentional and invite people into something unmistakably its own. Together, we are proving what happens when kindred spirits move with culture, listen closely to their communities and bring the best of beauty to every eye, lip and face. Congratulations to the entire rhode team on this incredible recognition. We are so e.l.f.ing excited for a limitless future. ✨ Read Hailey Bieber's, founder and chief creative officer of rhode, full TIME feature here: https://lnkd.in/ePnepted

Dance is entertainment. Dance is sport. Dance is e.l.f. made. 💃 e.l.f. Cosmetics is stepping onto the dance floor as a founding partner of the International Dance League, marking our entry into competitive dance at the intersection of sport, entertainment and self-expression. Dance is one of the most participated activities in the U.S. and one of the biggest cultural engines on TikTok, bringing people together across age, gender, background and every way performers choose to show up as their best e.l.f. Despite all that participation, the professional dancers shaping this culture have not always had the resources, backstage support and visibility they deserve. So, we are showing up how e.l.f. shows up best: in unexpected places, in unexpected ways, with the communities moving culture forward. 🔥 As a founding partner of IDL’s 2026 season, e.l.f. will bring personalized glow-ups, custom shade matching, a dedicated content studio and custom glam kits to dancers across the league. We’ll also serve as the Official Livestream Presenting Partner across YouTube and Twitch, bringing fans closer to the action in real time. At the center of it all is Power Grip Primer, our No. 1 selling product, anchoring a sticky-as-e.l.f. experience designed for look that last all e.l.f.ing day, no matter how long dancers own the stage. We are beyond excited to put dancers center stage with IDL and celebrate the artists proving that anything is e.l.f.ing possible when self-expression gets the platform it deserves. ❤️🔥 

Reality TV may look effortless. Nova Taylor knows how much craft it takes to make it feel that way. 🎬 In our latest Zero Distance essay, Nova, a WIF Fellow and e.l.f. Maker, takes us inside the editing bay of Love Island: Beyond the Villa and the creative decisions behind one of reality TV’s biggest cultural engines. The work starts long before a scene becomes the moment everyone is talking about. Editors move through hours of footage, track what audiences are reacting to across social, shape rhythm and tension, and decide when silence says more than sound ever could. Nova breaks down how a scene comes together, from finding the line that makes you look up to using cutaways that let a joke breathe or a confession sink in. It takes instinct, structure and a lot of invisible magic. ✨ Through e.l.f. Makers, our partnership with Women in Film (WIF), we are proud to support emerging filmmakers like Nova who are building careers in the rooms where culture gets shaped. We believe in showing up for every eye, lip and face behind the scenes, too. The editors. The storytellers. The creative minds turning raw material into the moments the group chat cannot stop talking about. Read Nova's full Substack essay here ✍️: https://lnkd.in/e3cNSdT3

Start your e.l.f.ing engines – we are headed back to the Indy 500. 🏁 This May, e.l.f. is proud to fuel Katherine Legge’s return to the Indianapolis 500 for our fourth season together.  Katherine was our first empowered.legendary.female., and she helped define what that platform means to us: backing women who refuse to accept the limits placed in front of them, creating visibility where it has been missing and showing the next generation that they belong in every arena they choose. For us, empowered.legendary.females. is not about celebrating women once they break through. It is about helping fuel the breakthrough – investing in the dreamers, the disruptors and the rule-rewriters while the road is still being paved. Katherine is not only returning to one of the biggest stages in sports. She is taking up space in a place where women remain vastly underrepresented, behind the wheel and across the sport. 🏎️ Through our eyes.lips.fuel. activation, we are bringing that belief to life on the track and in the FanZone, from Katherine’s e.l.f.-wrapped car to an experience designed to flip the script on the garage and make racing culture feel accessible to every eye, lip and face. Katherine is not only racing for the finish line. She is helping redraw the starting line for every girl watching. We are beyond proud to stand with Katherine Legge as she returns to the Indy 500 and continues proving that anything is e.l.f.ing possible. ❤️🔥 

The Calling was not your typical marketing summit. And that was the whole e.l.f.ing point. 🔥 Brought to life by our e.l.f. fam Jon Evans and team, the sold-out event brought 400+ people together for what Jon promised would be the “biggest shot in the arm” for attendees’ careers. Spoiler alert: it delivered. In a room full of fellow bold disruptors, countless takeaways are still living rent-free in our minds: 🚀Play the long game. Careers compound over time.   🚀 Courage and proactivity beat waiting for permission.  🚀 Learning is not the precursor to the job. It is the job.  🚀 Relationships are the real measurement of work.  🚀 What makes you different is not the albatross. It is the gift. But the greatest takeaway of all? Vibe matters.  The Calling zigged where others would zag. Hosted in the same place the Sex Pistols once practiced and performed, the day was designed to provoke, energize and make people feel something. ❤️🔥 Our President of e.l.f. Brands, Kory Marchisotto, opened the summit by walking out to AC/DC’s “Back in Black” with an air guitar in hand before sharing a message about the fearless girl taking on the bull, e.l.f. versus the status quo, and what it means to read signals in real time, move with conviction and fail forward when the moment calls for it. Because at e.l.f., we believe the possibilities are e.l.f.ing limitless when you stay close to culture, show up in unexpected ways and find the kindred spirits ready to rewrite what’s possible with you.  Stay e.l.f.ing tuned for when Jon Evans and Kory Marchisotto deconstruct The Calling in a future episode of Uncensored Renegades. 🎙️ Listen here: Apple: https://lnkd.in/g-u6T8nq Spotify: https://lnkd.in/gmRGphbf

When people ask what sustainability looks like at e.l.f. Beauty, the answer might surprise them. 💚 Sustainability is rooted in access. Making the best of beauty accessible to every eye, lip and face. Valuing the people who power our company and our supply chain as we continue to reduce our environmental impact as we grow.  In our latest Substack, Sarah Risom, Senior Manager, Sustainability, shares what she has learned over three years building this work at e.l.f. Beauty. Her biggest unlock: many of the principles that underpin sustainability were already embedded in how we operate long before sustainability was ever a formal function.  This shows up across all areas the business. From advancing Fair Trade Certified manufacturing in beauty, to supporting more than 3,000 workers through community development programs, to building a workforce that reflects the diverse communities we serve. 🌍 It is a reminder that sustainability is not only about what we reduce. It is also about what we create. Systems that expand access. Choices that strengthen communities. Progress that considers both people and the planet.  At e.l.f. Beauty, we believe real impact happens when we come together to force multiply. That is how we continue to evolve our approach and build a future that is better for every eye, lip and face. As we reflect this Earth Day, we are proud to keep learning, building and pushing this work forward. 🌱 Read more here: https://lnkd.in/eXXWuGKZ

Remember when we said it’s an e.l.f. world after all? Now, it’s officially certified. 🌍 We’re proud to share that e.l.f. Beauty is officially Great Place to Work-Certified™ across all our office locations: U.S., U.K., India and China. This recognition is based on direct employee feedback and reflects how our e.l.f.z experience our culture every day through trust, respect, equity, pride and camaraderie. In the words of Dr. Marcus Collins, “Good seeds don’t produce fruit in bad soil. At e.l.f., there is some pretty rich soil.” 🌱 That rich soil comes to life through how we work, grow, learn and win together: - In our One Team, One Dream mentality that unifies us by a shared vision and a belief that every e.l.f.z voice matters.  - As bold disruptors with kind hearts who challenge the status quo with courage, while leading with empathy, optimism and deep respect for one another.  - Through a humble and hungry mindset that keeps us curious, grounded and always pushing forward, with a shared drive to keep raising the bar.  - With a bias for action that pushes ideas to move at e.l.f. speed, with teams empowered to make decisions, learn quickly and turn momentum into meaningful progress.  - Through High Performance Teamwork, where passionate relationships build trust, healthy conflict strengthens ideas and mutual accountability helps us deliver exceptional results together.  - By delighting our community through zero distance, listening, learning and co-creating side by side so every insight becomes action and every interaction feels human, meaningful and real. Our e.l.f.z feel that culture every day: 🚀 95% of employees believe e.l.f. is a great place to work  🚀 96% of employees are proud to tell others they work here  🚀 93% of employees felt welcomed upon joining the company  🚀 96% of employees believe people care about each other here  🚀 95% of employees believe our executives embody the best characteristics of our company From New York to London to Mumbai to Shanghai, we are unleashing and uniting our superpowers to drive bold outcomes globally. Together, we’re proving that we are a different kind of company. Period. ❤️🔥  

We e.l.f.scaped to Balm Desert and we had so much fun, we’re doing it again this weekend as the only beauty brand to own all three festival weekends. 🌴 At e.l.f., we know festival season does not start at the gates and it definitely does not end when the last set wraps. It starts with the save – in the moodboards, in the online cart, and in the group chats that shape how our community shows up as their true self.  Through e.l.f.scape to Balm Desert, we built with our community at zero distance, turning the inspiration layer of festival season into something tangle people could experience with all their senses. With fellow bold disruptors at Pinterest, we took beauty discovery off the screen and into real life, meeting our community where they are and where expression begins. From pre-festival prep at the e.l.f.fice in Los Angeles to beauty stops, desert rides, after-hours and digital extensions on Twitch and Roblox, every touchpoint was designed to keep the energy going and give every eye, lip and face inside the festival grounds more ways to get in on the fun. ✨ At the center of it all is our Glow Reviver Melting Lip Balm shimmer launch in Blue Razz Slushy, Pink Lemonade and Island Colada, woven throughout the experience from start to finish. At e.l.f., we do not wait for culture to arrive. We listen, learn and lean in. From the first save to the final touchup, weekend one was all about showing up to surprise and delight our community every step of the way.  Coachella weekend one, you were e.l.f.ing iconic. See you in the desert this weekend. ❤️🔥 

Plant-powered beauty. Planet-powered impact. 🌱 We’re excited to share that Well People, part of the e.l.f. Beauty family, is teaming up with the Arbor Day Foundation to bring purpose beyond the product and into real-world impact. Through this partnership, Well People’s donation will support the planting of about 25,380 trees in California regions impacted by wildfires, helping restore forest ecosystems, protect wildlife habitats and rebuild natural resources that communities depend on.  At Well People, nature is the foundation. The brand has long led with high-performance, plant-powered formulas that are pregnancy-friendly, dermatologist-developed and rooted in some of the highest clean standards in beauty.  With more than 100 EWG VERIFIED® products, Well People is the most EWG VERIFIED® cosmetics brand in its category, continuing to prove that what is good for your skin can also be good for the planet. 💚 This partnership brings that belief to life in a powerful way, turning everyday beauty choices into meaningful reforestation impact. It is a reminder that purpose is not only about what goes into a product, but also what we choose to give back through it. This collaboration is one more way we are helping make care, consciousness and impact feel a little more everyday. Plant trees. Be well. 🌍