This season we called up a couple All-Stars to our own Big Show: the latest installment of the “Live On” campaign spotlighting the FOX One app and all the MLB on FOX action fans can stream on it. Featuring Big Papi as himself and Beck Bennett as the gruff-but-loveable FOX One Manager, this campaign leverages classic baseball movie vibes with a comedic twist, driving awareness and excitement for streaming baseball on FOX One. #FOXDTC #FOXOne #MLBonFOX #Streaming #LiveSports #Advertising #BrandCampaign #SportsFans
About us
FOX’s Direct-to-Consumer (DTC) organization powers FOX One and the digital experiences behind FOX Sports, FOX News, FOX Entertainment, FOX Business, and FOX Weather. We build the technology that delivers the world’s most watched live events at real-time scale — the Super Bowl, elections, breaking news, and cultural moments where accuracy and immediacy matter. FOX DTC is engineered differently. Our systems are built for the volatility of live media: massive concurrency spikes, sub-second performance, and zero-failure tolerance. The foundation is modern, cloud-native, and optimized to move fast while supporting some of the largest live audiences on the internet. We’re pushing the edge of what’s possible through AI, personalization, and real-time data intelligence. From smart highlights and dynamic alerts to predictive discovery and context-aware viewing, our systems connect viewers to moments — not just content libraries. As FOX accelerates its digital transformation, DTC is redefining how audiences experience premium news, sports, and entertainment content. For builders who want their work to power live cultural moments, this is the place to do it.
- Website
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http://Fox.com
External link for FOX Direct to Consumer
- Industry
- Media and Telecommunications
- Company size
- 501-1,000 employees
- Type
- Public Company
Employees at FOX Direct to Consumer
Updates
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🎙️ Coming soon to FOX One...
We're fired up to welcome Tony Hinchcliffe and Kill Tony to the Red Seat Ventures family. Kill Tony is one of the most electric live shows in entertainment — part stand-up, part improv, part roast — with a rotating cast of the biggest names in comedy. It's a format that's completely its own, and the audience it's built is massive and deeply engaged. Through this multiyear partnership, RSV will handle advertising sales across audio and video, bring Kill Tony to Tubi and Fox One, and offer a premium experience through Supercast. Kill Tony joins a growing roster of genre-defining creators at Red Seat Ventures — and marks our first major move into comedy. A lot more to come. Full story in The Hollywood Reporter (link in comments).
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Great to see Brian Borkowski leading the conversation on how AI is transforming creative speed across the industry. From real-time Daytona 500 campaigns to broader FOX DTC applications, this is about turning live moments into immediate, high-performing creative—enhancing how we engage audiences and drive impact across our platforms! #Marketing #AI #Streaming #EntertainmentMarketing #FOX
From real-time AI-powered creative to culture-first storytelling, Variety Entertainment Marketing Summit made one thing clear: marketing is being rebuilt in real time. Brian Borkowski shared how FOX Direct to Consumer deployed AI during the Daytona 500 to generate and launch live, reactive ads in under 60 seconds, driving 6x higher CTR. Nicole Parlapiano reminded the room that scale alone isn’t the goal: “the internet rewards specificity.” Tubi’s work with creator Terri Joe is proof that meaningful, culturally tuned content can outperform traditional approaches and even make brand integrations something audiences appreciate. Click to read more 👉 https://lnkd.in/gAZqkkR4 #Marketing #AI #Streaming #EntertainmentMarketing #Tubi #FOX
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🎙️ Say hello to your next obsession: podcasts on FOX One. See a different side of the voices you already trust. New episodes available weekly. This latest podcast launch allows FOX One subscribers to stream video podcasts directly through the FOX One platform, further enhancing the platform’s growing slate of premium content. Click to read the full release 👉 https://lnkd.in/g4ekKkzU #FOXDTC #FOXOne #Podcasts #Streaming
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We are proud to see the continued evolution of FOX One with our agreement with Skreens to support multi-view experiences with innovative monetization options for select live programming. Check out the full breakdown via Cord Cutters News 👇 🔗 https://lnkd.in/gRMTw6nN #DigitalMedia #FOXCorp #DTC #TechInnovation #LiveSports #Multiview
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Proud to be part of this next chapter with AWS. This partnership strengthens the technology behind FOX One—powering more personalized, real-time experiences for fans everywhere. Check out the full announcement 👇 🔗 https://lnkd.in/gJt8XXw7 #DigitalMedia #FOXCorp #DTC #TechInnovation #LiveSports #LiveNews
Fox Corporation has named AWS its preferred AI Cloud provider to power next-generation media experiences across news, sports, and entertainment. The partnership deepens FOX's use of AWS to power the FOX One direct-to-consumer platform with AWS AI/ML services for intelligent streaming, content enrichment, highlight generation, and personalized discovery. "Partnering with AWS as our preferred AI Cloud provider allows us to accelerate innovation across every part of our business," said Jeff Dow, EVP, Platform and Media Technology, Fox Corporation. "AWS provides the scale, reliability and cutting-edge AI capabilities we need to continue redefining the future of media." Read more: https://go.aws/4mCJk0v
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☕️ Nobody does early mornings better than the FOX & Friends crew. In FOX One’s latest LIVE ON brand spot, that energy is front and center. Check it out as Ainsley Earhardt, Brian Kilmeade and Lawrence Billy Jones III are seen swapping notes on all the FOX News shows they stream LIVE on FOX One. But it raises the question…how can they stream themselves LIVE on FOX One? Uh oh. Stream all your favorite FOX News shows LIVE on FOX One. #FOXOne #FOXDTC #FoxAndFriends #Streaming #LiveTV
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FOX Direct to Consumer reposted this
As highlighted in the latest Axios Media Trends report, FOX didn't sit out of the subscription streaming wars, but instead took a different and disciplined approach targeted toward complementing our linear portfolio and supporting our talent and creators. Here’s how! 🎥 The Creator Engine: FOX is building a creator economy engine, hosting 16,000+ creator episodes on Tubi to scale our library affordably and effectively. 🏟️ Live-First Strategy: Our new subscription service, FOX One, doubles down on what we do best: live sports and news. (FOX Direct to Consumer) 🚨 Premium Spin on Live Events: As consumer spending shifts to live experiences, Red Seat Ventures sees an opportunity to get ahead of that market with a premium membership program focused on delivering exclusive experiences. We’re not just participating in the future of media, we’re defining a profitable, sustainable way forward. Read the full analysis from Axios 👉 https://lnkd.in/grHjcgS5 #FoxCorp #MediaStrategy #Tubi #StreamingInnovation #CreatorEconomy
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We’re excited for the launch of FOX Forward Deployed! If you are ready to learn fast, take responsibility and build in real environments, we encourage you to apply. Click to learn more! 👉 https://lnkd.in/gmmBUG6Y
The next generation of builders starts here. We are excited to launch FOX Forward Deployed — a 12-month, hands-on program designed for early-career technologists ready to make an impact. Participants will be embedded directly within FOX teams, contributing to real products and platforms used by millions. From planning to execution, this is an opportunity to build from day one. Ready to Deploy? If you are ready to learn fast, take responsibility and build in real environments, we encourage you to apply. Click to learn more! 👉 https://lnkd.in/gmmBUG6Y
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The future of LIVE streaming doesn’t build itself. Proud of the marketing minds driving FOX One forward. Check out this video and meet some of the the team members making it happen! 👇
“The satisfaction we had of starting to work on FOX One behind the scenes, fast and furious, and then ramping up to our August launch and seeing creative out in the world. To see that it was actually real and not a dream. I have such a pride for what we did for launch.” The future of LIVE streaming starts with bold ideas. From launch, to the World Series, to the World Cup this June, Jessica Musmanno and Annie Leanse have helped drive the marketing campaigns fueling FOX Direct to Consumer’s biggest moments. Discover more about the FOX One Marketing team and the stories behind the launch.