So much of the community we’re building around motherhood comes from honest talk about the parts that don’t go as planned. Our Founder & CEO Chelsea Hirschhorn joined Gwyneth Paltrow on the goop podcast to talk about why preparing for “the moment” isn’t the same as preparing for the experience, and how honesty helps women feel less alone. Listen to the full episode out now 🎧 Link in comments.
Frida
Retail
Miami, Florida 65,760 followers
Preparing parents for the unfiltered realities of parenthood with simple-yet-genius solutions that get the job done.
About us
Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 7 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.
- Website
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https://frida.com/
External link for Frida
- Industry
- Retail
- Company size
- 51-200 employees
- Headquarters
- Miami, Florida
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Baby Products, Parenting, Health & Wellness, Consumer Goods, and Postpartum Care
Locations
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Primary
Get directions
82 NE 26th St
Ste 101
Miami, Florida 33137, US
Employees at Frida
Updates
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We churned up a bold idea… and it won three awards 🍨 We’re honored that our Breast Milk Ice Cream campaign was recognized by Shorty Awards, The Drum Awards, and Modern Retail 🏆 The campaign continues to spark conversation and challenge norms - because that’s what we do.
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We’re absolutely PUMPED to be named one of TIME’s Best Inventions of 2025 for our 2-in-1 Manual Breast Pump—recognized in the parenting category as one of the products “making family care easier, safer, and more enjoyable.” To be listed among innovations from Apple, Samsung Electronics, Dyson, and ŌURA is a reminder that redefining parenthood IS world-changing work. Huge congratulations to this year’s fellow winners and innovators. It's an honor building what's next with you.
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