Groove Jones

What happens when fans stop watching and start participating? AR is changing the playbook for sports marketing, turning jerseys, murals, vehicles, stadiums, and even athletes themselves into interactive experiences. From WebAR and gamified challenges to real-time tracking and AI-powered Magic Mirrors, we’re breaking down the immersive technology helping teams and sponsors create deeper fan connections and measurable engagement. See the immersive plays turning spectators into participants: https://lnkd.in/dm-zbP3K #AugmentedReality #SportsMarketing #FanEngagement #ImmersiveTechnology #ExperientialMarketing #AR #GrooveJones

What if AI’s biggest creative opportunity isn’t making the work, but removing the friction that gets in the way of it? More than 20 years ago, Groove Jones CEO Dale Carman was already chasing the idea of “creative at the speed of thought.” Today, AI is bringing that idea closer to reality. In this Sandbox, Dale explores what working alongside his AI agent, Chip, is teaching him about creativity, experimentation, and the changing relationship between ideas and execution. His biggest takeaway? Don’t hand the machine the creativity. Hand it the friction. Because when the tedious work, technical roadblocks, and translation between idea and execution start to disappear, human taste, judgment, and point of view matter even more. Read the full Sandbox to see how Dale is putting that thinking into practice: https://lnkd.in/dWWtCAts #ArtificialIntelligence #GenerativeAI #CreativeTechnology #Innovation #FutureOfCreativity #GrooveJones

“AI mirror” may sound like one technology, but it describes several very different experiences. Some transform a participant live as they move. Others capture a photo and generate a polished image. Some create animated videos, while others transport guests into a complete brand world. The right choice depends on what the audience should do, feel, and remember, not simply which AI model or screen is being used. In our latest Sandbox article, we break down the major types of AI mirrors and explore how marketers can choose the right approach for fan engagement, retail discovery, live events, and personalized content. Read the full article: https://lnkd.in/dcrxeaUT #ArtificialIntelligence #ExperientialMarketing #AugmentedReality #BrandExperience

A few headsets getting ready for their next assignment. VR continues to be one of the most powerful tools in our immersive toolkit. From brand activations and product demos to enterprise training and multiuser experiences, VR puts people inside experiences that can teach, engage, and leave a lasting impression. This lineup in our studio is getting updated for an exciting new phase of a production we’ve been working on. More to come. #VirtualReality #VR #XR #ImmersiveTechnology #VRTraining #ExperientialMarketing #GrooveJones

We’re excited to have Groove Jones’ William O'Donnell speak at Detroit Immerse and Connect on August 25. Drawing on 20+ years of digital experience and interactive media, William will explore how immersive technology is evolving from a digital destination into an intelligence layer that moves with us through the physical world. We’re looking forward to seeing William take the stage and represent Groove Jones alongside leaders in immersive technology and digital experience. Get tickets: https://lnkd.in/d55qb7fk #GrooveJones #ImmersiveTechnology #DigitalExperience #EmergingTechnology

What goes into designing a Magic Mirror experience? For Alcon’s New Technology Showcase, Groove Jones customized our FitCheck™ Magic Mirror and GenVFX platform to create a real-time virtual wardrobe experience inspired by the 1920s setting of the event. The technology does more than overlay an outfit. It tracks guests’ movements and actions in real time, allowing the virtual wardrobe to move naturally with them as they pose, interact with the clothing, or even hold objects like a drink. The system can also recognize and transform multiple guests at the same time. Behind the scenes, we designed the complete experience, from custom wardrobe options and user flow to animated graphics that matched the event’s Art Deco theme. Once a guest finishes their session, the system automatically captures and encodes their video, adds music and branded graphic treatments, and generates a unique QR code so they can access and share their personalized content within seconds. It’s a great example of how Groove Jones combines custom creative, real-time interactive technology, and GenVFX to create a branded experience built around an event and its guests. See the full case study: https://lnkd.in/dNFUW3CN #GrooveJones #ExperientialMarketing #ComputerVision #GenVFX #GenerativeAI #InteractiveTechnology

At Groove Jones, we love creating experiences that make a real impact. This project with Be Pro Be Proud is a great example of how immersive technology can inspire the next generation. Many students never get the opportunity to step inside advanced manufacturing facilities, explore skilled trades, or experience careers in transportation, healthcare, and technology firsthand. Virtual reality helps remove those barriers by bringing these environments directly to them in a way that is engaging, memorable, and accessible. This initiative gives young people the chance to explore career paths they may have never considered while helping build awareness around industries that are actively looking for the next generation of talent. It is exciting to see organizations embracing immersive technology not just for entertainment, but as a tool for education, workforce development, and community impact. If you're interested in seeing how VR is helping shape the future of career exploration, check out the project here:https://lnkd.in/d24JB7aK What role do you think immersive technology will play in preparing tomorrow's workforce? #VirtualReality #WorkforceDevelopment #ImmersiveTechnology

The future of STEM just hit the road. Angelo State University’s Mobile STEM Innovation Lab is bringing hands-on technology education directly to students across West Texas. Our team at Groove Jones developed three cornerstone experiences for the lab: VR cybersecurity training, an AI-focused experience, and an interactive STEM careers module. Students can explore emerging technology, solve real-world challenges, and discover career paths that may have once felt out of reach. For educators, this is a powerful reminder: immersive technology works best when it makes complex ideas tangible, memorable, and accessible. We’re proud to help Angelo State University take STEM education beyond campus walls and inspire the next generation of innovators. Read the full story - https://lnkd.in/dBC6atxG #ImmersiveTechnology #STEMEducation #ExperientialMarketing

We're #hiring a new Expression of Interest: Join the Groove Jones Talent Network! in Dallas, Texas. Apply today or share this post with your network.

Groove Jones just made Dallas's Top 60 AI Innovators list for 2026. Global Investors Forum published the list as part of their inaugural Dallas AI Ecosystem Spotlight, mapping the startups, enterprise teams, and technology leaders driving AI adoption across the region. For event marketers and technical producers, recognition like this means something specific. It is not about who talks about AI the loudest. It is about who is actually shipping work built on it, on deadline, at production scale. That is the same standard that earned us the 2026 AARON Award for Best AI Workflow for Production earlier this yea. Proud to be named alongside 59 other companies building the future of AI in Dallas. Full list and details here: https://lnkd.in/drJewcYn #EventMarketing #ArtificialIntelligence #DallasAI