IAB

Ready to cut through the AI hype? ➡️ https://okt.to/D3HMhX September 15th, join IAB's Caroline Giegerich at State of Data: AI in Advertising — Unlocking What's Possible webinar, as she unveils the IAB AI in Advertising Use Case Map, the most in-depth guide to how #AI is being used across media and marketing today. 📲 https://lnkd.in/eVkhHk86 You'll also hear from powerhouse #brand leaders who are actively transforming their businesses with AI: Khara Bozler Hutchinson (Bayer | Consumer Health) and Jonathan Halvorson, MBA (Mondelēz International). Tune in to hear: 💡 A full-spectrum view of how AI is being applied in advertising right now 💡 Candid insights from leading consumer brands actively deploying AI across creative and media 💡 What's working, what's not, and proven strategies for navigating the evolving AI landscape And more! Register now: https://okt.to/REmqZN #StateofData #ArtificialIntelligence

🛒 At the third annual #IABConnectedCommerce Summit, happening Tuesday, September 9th, top thought leaders will deliver fresh perspectives, expert insights, and actionable strategies needed for success in today's converging #commerce ecosystem. 🔗 https://lnkd.in/ebbejuNm

Check out the latest AI Insiders by the AI Marketers Guild (AIMG) episode with IAB's own Caroline Giegerich and learn how marketing teams are using #AI in their work ⤵️

AI is transforming every aspect of the customer journey - from product discovery and consideration, to purchases and loyalty. Debra Aho Williamson (Sonata Insights), Corey Dahn (Digitas North America), Emily Kistner (Captify®), Caroline Giegerich (IAB) and Myles Younger (U of Digital) will take the CIMM Summit stage to explore new research highlighting how advertisers must adapt their campaign targeting and optimization tactics as a result. 🎟 Tickets are complimentary for CIMM members and limited availability for non-members to purchase! Register today: https://lnkd.in/eZwVXMjm

#IABConnectedCommerce is happening NEXT WEEK! 🛒 https://okt.to/xuszvq Curious which topics will be discussed? Take a look at some of the upcoming sessions with insightful thought leaders like Lisa Johnston (EnsembleIQ), Dawn Dawson (Mortgage Solutions), Josh Gray (TikTok), Katie Daleo (DoorDash), Kate Hamill (Pinterest), Andrew Lipsman (Colosseum Strategy), Chelsey Alexander (Open Gate Consultants), Jordan Witmer (Salt Media), Matt Claisse (SMG), Benoit Vatere (Liquid Death), Tracey Berkenbush (Leger), Ryan Fuss (Stingray Advertising), IAB's Matt Shapo and Jack Koch, Lucy Kriz and Arash Noori (Criteo), Kiri Masters (Retail Media Breakfast Club), Amie Owen (IPG Mediabrands), Adam Heimlich (Chalice AI), Nicholas Ward (Koddi), Gordon Young (The Drum), Mike Petrella (United Airlines), Dave Raggio (Intuit), Kimberly Gilberti (Experian Marketing Services), Lauren Griewski (Chase Media Solutions), Abhi Jain (Instacart), Meghan Corroon (Clerdata), Ramendra (Ram) Singh, Ed. D. (Horizon Commerce), and Kimberly S. (PepsiCo Tea Portfolio). 📆 Don't forget to secure your pass: https://okt.to/TflsLe

⏰ Last chance! The 40% DISCOUNT for our September 16th Digital Video 360 training ENDS TODAY. Level up your #digitalvideo, #programmatic, and #adtech skills with practical strategies to target smarter and optimize campaigns mid-flight. 👉 Don’t miss out—register now and save with code LDW40: https://okt.to/RsczYe #VideoAdvertising #IABWebinar

On Thursday, September 11th, join Jessica B. Lee (Loeb & Loeb LLP), Feras Ahmed (People Inc.), and Ami R. (Under Armour) for a webinar on AI Governance and Risk Management! This webinar will cover: 💡 Emerging #legal and risk management frameworks that address AI 💡 Guardrails that your organization can use to manage AI-related risks effectively. 💡 Applying existing #StatePrivacyLaws to #AI And more! Register now ➡️ https://bit.ly/4mYe9fe

Just Announced: the IAB Podcast Upfront Agenda 🔔 On September 30th, join our host Ali Levitan, creator & host of "BOSS by Ali Levitan" & AWS AdTech Leader, at the 2025 #IABPodcastUpfront and be the first to explore the latest shows, talent, and ad opportunities! Attend to hear from top audio leaders as they share fresh insights on how measurement, formats, and technology are shaping stronger outcomes for brands. Sponsors include: Podscribe, BlueWire Communications, The Daily Wire, iHeartMedia, Jomboy Media, NPR, Pod Digital Media, True Native Media, WNYC Radio, Consumable, Nielsen, Sonoro Global Media Corp., ADWEEK, and The Hollywood Reporter. 🎧 Curious what to expect? Check out the full schedule to see who's taking the stage this year: https://bit.ly/4gbxFCD

#IABConnectedCommerce is less than a week away! Curious which topics will be discussed? See which sessions will be presented in the first half of the day, with thought leaders like #IAB's Collin Colburn, Gabi Viljoen, MBA (Nestlé Health Science), Sha A. (Boiron), Jennifer Leen Berglund (Once Upon a Farm), Katie Neil (The Coca-Cola Company), Lisa Valentino (Best Buy Ads), Veronika Sonsev (CommerceNext), Mark Williamson (Costco Wholesale), Adrianne del Sol (Kimberly-Clark), Joe McCorkle (Broadsign), Nicholas Ward (Koddi), IAB's Cintia Gabilan, Marlow Nickell (Grocery TV), Nik Rochnik (Albertsons Media Collective), Michael Schuh (dunnhumby), Reed Edmiston (MediaLink), Sunava Dutta (Pacvue), Jared Belsky (Acadia), Elizabeth Marsten (Tinuiti), Rob Torres (Expedia Group), and Emily Freed (TikTok). There's still time to register – don't miss out! 📆 https://bit.ly/41zeH2J

Today, we are releasing the IAB AI in Advertising Use Case Map, cataloguing over 200 uses of AI across the entire marketing lifecycle including: 👉 Audience insights 👉 Media strategy and planning 👉 Creative and personalization 👉 Owned and earned media 👉 Media buying and activation 👉 Measurement and analytics 👉 Brand assurance, compliance, and responsible AI 👉 Content protection & IP licensing See the link at the bottom of this post. It looks to answer the question: How can I use AI to empower my marketing plans? Second step: what specific problems does my organization have that can be supercharged with AI thus increasing ROI? And TODAY, I'll get into it further with a conversation with Kate Martin, former Global Marketing Planner from Grey Goose, and a special guest from my music days to get into the specific AI use cases they have been playing with and what they have learned at an AI Marketers Guild (AIMG) AI Insiders at 12P ET. You can join us here 👉 https://lnkd.in/eUZKi_2i ⭐️ THANK YOU to our incredible IAB AI Committee members for all of their feedback which went into this use case map. ⭐️ Think some incredible AI use case has been missed? I want to hear about it as I will be continuously updating this map. Please drop a comment and explain the use case below for consideration. AI in Advertising Use Case Map 👉 https://lnkd.in/exfsiGse #ai #marketing #advertising