K18 Hair

Blonde Like New, with TripleBright We’re proud to introduce TripleBright, the newest innovation from K18. Traditional purple shampoos promise brightness, but often leave blondes stained, muted, and never fully address the root cause of brassiness. TripleBright changes that. Our breakthrough, triple action purple foam shampoo is designed to transform blonde maintenance by targeting one of the biggest hidden causes of brassiness: metals and minerals in hard water. Going beyond surface level toning, TripleBright delivers a smarter, more complete approach to maintaining blonde. TripleBright works on three levels: • Removes metals and minerals that contribute to dullness and discoloration • Neutralizes existing brassiness for an instantly brighter result • Defends against future brass by using a biopolymer that helps prevent reattachment of brass causing elements during wash days To celebrate the launch, K18 is going on a nationwide tour. Stops include Miami, Nashville, Dallas, and Los Angeles, where selected participants chosen via social media will receive a full blonde transformation, a K18REPAIR™ service, and a six-month supply of the K18 system. The tour will bring together top stylists, editors, our community of creators and consumers to showcase the science behind brighter, healthier blonde like new in real time. #BlondLikeNew #TripleBright

We’re honored to be named No. 3 in the Beauty category on Fast Company’s 2026 Most Innovative Companies list. What makes this recognition especially meaningful is the community behind it—stylists, creators, and customers who continue to push for real, measurable results. That standard is what led to innovations like HeatBounce, powered by our patented ResiliCore technology. Unlike traditional heat protectants that sit on the surface, it’s engineered to work at the cortex level—where heat damage actually happens—helping protect hair up to 450°F and reducing breakage by up to 85% during styling. Since launch, HeatBounce has quickly become the #1 leave-in at Sephora across the U.S., U.K., and EU. From the beginning, our focus has been on doing things differently: leading with biotechnology, delivering results you can see and feel, and listening closely to the creative professionals who use our products every day and prioritize hair health above all. We’re proud to be included among such innovative companies—and deeply grateful to the community that made it possible. #FCMostInnovative

Last weekend's Creator Con was the start of a movement ✨ K18 was proud to be the founding partner of the inaugural Creator Con by Hairbrained, a first-of-its-kind experience built for stylists ready to think beyond the chair and step into their power as creators. Beauty professionals joined us in Newport Beach for three days to focus on turning creativity into opportunity. Attendees walked away with tools to:  • Clarify their voice and niche  • Build on-camera confidence  • Understand content growth + monetization  • Connect with mentors and brands that value collaboration over competition From K18 Global Brand Ambassadors, Stylist Collective members, to a special keynote from Conor Begley (CreatorIQ, Tribe Dynamics), we saw a glimpse of the future of the creator economy. The future stylist isn’t just technically skilled–they’re media-savvy, business-minded, and community-driven. Creator Con proved that when education meets strategy, influence follows and we were so honored to be a part of it. #k18hair #biotechbeauty

One flip became a global movement. 🌎 With Cole Walliser bringing his signature lens to the moment, the iconic #K18HairFlip returned — not just as a trend, but as a global give-back movement. From Grand Central Terminal to salons, studios, and social feeds across continents, our Pros, partners, creators, and community showed up in force. Thousands participated. Millions watched. The momentum traveled worldwide. The result? ✨Thousands of pieces of UGC ✨Tens of millions of impressions (and climbing) ✨Hundreds of thousands of engagements globally And most importantly — a $100,000 donation to HairToStayorg, helping provide scalp cooling access to low-income cancer patients facing chemotherapy. This is what happens when biotech meets culture. When a visual moment becomes meaningful action. When repaired hair doesn’t just look different — it moves differently. To our global community: thank you for flipping it forward. 💛 #k18hair #k18hairflip #biotechbeauty

Calling all stylists! The K18PRO Instagram is officially live! 🚨 “This channel exists to elevate the professional voice globally and to ensure that the artistry, intelligence, and discipline of the stylist community is seen, shared, and celebrated.” - Co-founder and CEO Suveen Sahib Real stylist work, creative expression, and a place to bring PRO stylists and the global salon community closer to each other and the brand. Please follow along, support, and share as we bring this community to life 🚀 https://lnkd.in/gGxf-cHT #k18hair #k18results

K18 X QVC ✨ With a live on air debut, K18 had the honor of officially launching at QVC last Friday. We kicked off January 16th–20th with a special appearance from our CEO and Co-Founder Suveen Sahib followed by five on-air segments with Pro-Stylist + K18 Ambassador Alfredo Lewis who introduced QVC viewers to the science 🧬 and performance behind K18. QVC is not only legendary but a pioneer in televised shopping. We’re thrilled to partner with a platform that has shaped the industry for decades and so excited about this new chapter! #k18hair #k18repair #QVC

We’re proud to welcome internationally renowned hair expert and trend forecaster Tom Smith as K18’s newest Global Ambassador.⁠ A leader at the intersection of science, artistry, and culture, Tom brings a future-forward lens to hair health, #longevity, and innovation. As we continue advancing hair health through biotech and pro-first education, Tom will play a key role in shaping the global conversation around next-gen haircare.⁠ This partnership launches alongside the opening of AEVUM, Tom’s visionary new London salon co-founded with stylist and educator Chris Donohue—where K18 will be embedded across the service and retail experience.⁠ Together, we're reimagining what's possible in hair repair. This is just the beginning.⁠ #k18hair #k18repair #BiotechBeauty

📢 The K18 Hair Blowdry is now available exclusively on Ruuby! We are thrilled to announce our partnership with Ruuby, the leading at-home beauty and wellness platform serving private clients, brands, and hospitality to elevate their signature blow dry experience. This refreshed service features HeatBounce along with other K18 essentials bringing you high performance hair care and styling in one appointment. To help kick off this partnership and get everyone in the holiday spirit we hosted an intimate event with Ruuby VIP clients, press, and influencers. Giving guests an exclusive first look at the K18 Hair Blowdry experience ✨ We're excited to see this partnership come to life as we head into 2026. Currently available exclusively across Greater London, with opportunities to expand into additional markets globally. #k18hair #k18repair

Science, technology, and the future of hair care were just a few of the topics our CEO and co-founder, Suveen Sahib, explored with Glossy's Senior Beauty Reporter, Emily Jensen, during the Glossy Beauty X Wellness Summit. In this fireside chat, Suveen shared how K18 was built on a foundation of biotech from the start, where we begin when it comes to the development of new innovations such as HeatBounce™ and how we introduce ingredients like Resilicore™ (our heat shielding technology). He also spoke on the importance of building and nurturing an engaging community presence online and in person: “Most of the beauty industry is driven by zooming into what's the next viral trend, what's the next moment? How can I move on something else? But if you kind of step back and think about it, when you kind of look at the whole ecosystem of biological, and emotional ecosystem, then you have an ability to kind of refine that narrative and focus on what's important, what matters, what will last long," - Suveen Sahib #k18hair #k18results #glossy

London was calling and we answered 🇬🇧 Last weekend K18UK had the pleasure of attending their 4th consecutive appearance at Salon International. PROs from around the world gathered to experience firsthand why K18 is a non-negotionable in the salon. From live demos, pro tips and tricks, to education on boosting salon revenue. Stylists even had the opportunity to get hands-on with our latest collab with Future Society as well as try their luck at our pinko game, drawing over 2,000 guests, everyone walked away a winner. Also joining us was Craig Purves, our resident K18 host at Salon International, as well as many other amazing artists from our UK stylist community including Holly Fairly, Si Walker, Karis Amy, Douglas Reid, Dylan McConnachie and Olivia Rose Brady. Thank you to everyone who stopped by, we can't wait for the 2026 season ✨ #k18hair #k18results #SalonInternational #Salon25