King's Hawaiian

💜🥥 King’s Hawaiian Ube Coconut Rolls are here! Back by popular demand, our Ube Coconut Rolls are now available in stores nationwide for a limited time! These irresistible rolls blend the sweetness and pillowy soft texture of King’s Hawaiian with the unique taste of ube, a purple yam originating in the Philippines that’s widely used in desserts and baked goods. For more information (including recipes and a store locator), visit kingshawaiian.com/ube. #kingshawaiian #madewithaloha

We’re proud to recognize Spencer Leung and Emerson Yoshida as recipients of the 2026 Chef Eric Koyama Student Scholarship, created specifically for students from Kapiʻolani Community College (KCC), and sponsored by King’s Hawaiian. Chef Eric Koyama was one of King’s Hawaiian’s first chefs in our Innovation team and played a foundational role in new product development, the design of our test kitchens, and our early innovation process. His passion for mentorship and education lives on through this scholarship. Created in partnership with the Culinology® Scholarship Foundation, this scholarship supports students enrolled in Research Chefs Association (RCA) approved Culinology degree programs at Kapiʻolani Community College and the University of Hawaiʻi at Mānoa, providing the opportunity to attend the RCA Annual Conference & Culinology® Expo in Westminster, Colorado. Chef Jeremy Choo also joined the students at the conference, providing guidance and industry context while helping steward this scholarship in Chef Eric’s memory. We’re honored to continue Chef Eric's legacy of mentorship, innovation, and education by supporting students as they take the next step in their culinary journeys. #RCA #ResearchChefsAssociation #KapiolaniCommunityCollege #KingsHawaiian

Through our ongoing partnership with Mana Up, King’s Hawaiian is committed to supporting Hawaiʻi‑based founders and the local businesses shaping the future of the islands. We recently took part in the annual Mana Up Alumni Summit last month alongside Hawaiʻi‑based founders for a fireside chat on “What Makes a Brand Acquisition Ready?” The summit brought together alumni from Mana Up’s signature business accelerator program for a few days of continued learning and connection with community partners.  Mahalo Mana Up for welcoming us! We’re continually inspired by these founders investing in their teams and communities. #ManaUpAlumniSummit #KingsHawaiian

Happy Employee Appreciation Day! 🌸 🫶 Today we celebrated our amazing ‘ohana! The collaboration, dedication, and heart our employees bring every day is what makes King’s Hawaiian such a special place to work. Mahalo to each and every one of you for truly making a difference! #kingshawaiian

📢 INTRODUCING: THE KING’S HAWAIIAN “SOFT FANS” COLLECTION 🏈 For football’s biggest day, we’re celebrating the fans who come for more than just the game. Whether it’s the snacks, the spreads, or the simple joy of gathering with friends, this group knows that the best part of the Big Game is the food! Inspired by our signature pillowy-soft rolls, the collection is perfectly designed to celebrate the softer side of gameday! The limited-edition line is now available on our website: https://lnkd.in/gFEP2djq #kingshawaiian

75 years of Aloha – in a box! 🌺 The King’s Hawaiian 75th Anniversary Box is a tribute to the eras, stories and people that shaped our sweet legacy. From Robert’s Bakery to today, this commemorative box honors the journey that brought the aloha spirit to tables everywhere! 🧡 Limited quantities are available now on our website. https://lnkd.in/gf9PmybD #kingshawaiian

We recently celebrated the 75th anniversaries of both King’s Hawaiian and the timeless Christmas tune “Mele Kalikimaka” with a holiday celebration like no other in New York City! The event included a live performance of the song by Hawaiian-born artist and American Idol winner Iam Tongi, gingerBREAD houses, and more! Check out the behind-the-scenes video of our team creating the Hawaiian wonderland and attendees enjoying the event. #kingshawaiian

Celebrating 75 Years of Aloha 🌸 King’s Hawaiian returned to its roots last month with a King’s Bakery Pop-Up at the original King's Bakery site in Honolulu, HI! Guests enjoyed our limited-edition Heritage Round Bread Box, scoops of our King's Hawaiian × Asato Family Shop “Classic French Toast” local kine sherbert, and branded swag— all while sharing stories that connected generations and honored our legacy. Mahalo to Hawaii Law Enforcement Federal Credit Union for welcoming us to this historic location and to everyone who joined us for a day of nostalgia and community spirit! #KingsHawaiian #KingsBakery

We're honored to be featured on the Today Show! This special 5-minute segment celebrates our 75th anniversary and shines a spotlight on the history, people, and place that make King’s Hawaiian so special.   https://lnkd.in/ght8hPGj #kingshawaiian