Legends Global

We’re bringing a new premium experience to life at Nou Mestalla, and with nearly a year still to go before opening, we’re already making a strong impact. ⚽ Together with Valencia CF, Legends Global is leading the development and commercialization of the stadium’s premium seating strategy. Three of the stadium’s seven Hospitality products are already sold out, including Mediterranean Suites, Suites and Loges. The scale of opportunity is significant, with more than 6,500 Hospitality seats representing close to 10% of Nou Mestalla’s total capacity. All of them offer a new way of experiencing football, combining comfort, gastronomy and personalized service with spaces designed to share experiences. Congratulations to our Legends Global sales team, we know you’ll carry this momentum through opening day!

Year 1 Rewind ⏪ As we approach the 1-year anniversary since the launch of Legends Global, we asked our leaders at our annual Leadership Summit to look back on the first 365 days as a combined industry powerhouse. Their answers captured what made the year so special: coming together, building a team and delivering big wins for our partners. Here’s a look at a few of their favorites, with more stories still to come.

Pollstar Impact: Next Gen honors rising stars shaping the future of the live entertainment industry. Please help us congratulate Daneeque Chamberlain, Director of Security & Guest Experience at State Farm Stadium, for being included in this year's class! With more than 8 years of experience in the field, Daneeque has worked across some of the industry’s most high-profile events, experiences that have sharpened her ability to lead teams, navigate complex operations and create exceptional guest experiences at State Farm Stadium. Congratulations, Daneeque! 👏

Legends Global has entered into a new 10-year partnership with Coventry City Football Club and Coventry Building Society Arena. Backed by more than £15 million in joint investment over the next three years, the partnership will transform the experience across matchdays and major events, with enhancements spanning premium hospitality, food & beverage, technology, venue infrastructure and more. Legends Global will also lead the club’s premium hospitality and sales strategy, while bringing our global network and expertise to create more opportunities for conferences, exhibitions and live entertainment at the arena. And with Coventry City returning to the Premier League, the partnership comes at a defining moment for the club, the arena and the city. Together, we’re building on this momentum to attract more world-class experiences to Coventry. Read more: https://bit.ly/4wFN3xN

Legends Global has appointed Aimee Carroll as President of Merchandise. Aimee brings more than 2 decades of brand-building leadership across retail, fashion and consumer goods including senior roles at Catalyst Brands, Amazon, and Lucky Brand. In her new role, she will oversee our worldwide retail and merchandising platform, spanning eCommerce, in-venue retail, large-scale live events, brick-and-mortar operations, licensing, and branded solutions for an extensive lineup of global partners across sports and entertainment. Please join us in welcoming Aimee to Legends Global! 👏 Read more: https://lnkd.in/gsMNdDux

Legends Global (Europe) has announced an 8-year extension of its partnership with York Racecourse to manage food, beverage and hospitality services for over 300,000 guests annually. York Racecourse is one of the leading racecourses in the world and we're proud to play a part in elevating the guest experience!

Congratulations to our own Katie Morgan and Aimen Zaman on being named to IQ Magazine's New Bosses 2026 list! 🎉 Katie Morgan, Programming Manager on our Concert Halls team at Legends Global (Europe), brings 15 years of experience in live music, from grassroots venues in Belfast and Manchester's SOUP to curating programs across venues including Vaillant Live, Derby and Sheffield City Hall. Aimen Zaman, Assistant Marketing Manager at Coca-Cola Arena, combines her passion for live entertainment with data-driven marketing to build campaigns that sell out shows and connect audiences with unforgettable experiences. The future of live entertainment is in very good hands! 🙌

Legends Global Leadership Summit 2026. One team. All the energy⚡ Getting so many of our people in one room is something special. Because the truth is simple: our people are the backbone of this company. Every venue, every event, every partnership, it all comes back to them 🤝 Thank you Greater Fort Lauderdale / Broward County Convention Center for being the perfect hosts! Until next time🌴

We say it all the time: working in sports, entertainment & live events is truly our dream job. 💫 But every dream job has an origin story. So we asked our company leaders: How did you get into the industry? One thing was clear: no two journeys are the same. No matter where you start, there are endless opportunities to create your own path. How did your career in live events begin? Drop your story below 👇

The world came to us, and we were ready. ⚽ Through watch parties, fan fests, game days, food & beverage, team host sites and merchandise, we served millions of fans from around the globe. None of it happens without our Legends Global team members, whose passion, dedication, and expertise turned moments into unforgettable experiences. Thank you for making this a summer to remember. #FIFAWorldCup | #LegendsGlobal