Liftoff Mobile

What will define winning consumer apps in 2026? It's no longer just about features; it's about how those features drive behavior. AppRefinery's Sonja Skoglund breaks down 3 key consumer app trends shaping 2026: 💬 Social features becoming core to retention 🕹️ Advanced retention mechanics spreading beyond gaming 🤖 AI evolving into embedded, context-aware utility If you're thinking about how to build more engaging product experiences (and market them effectively), this is worth a read. Read now: https://lnkd.in/guqyvm_T

🏀 Major sporting events can drive sudden spikes in demand, but strong performance often comes down to what happens before tip-off. In our latest Spotlight Short, Karen Lynn Corn shares 3 ways teams can prepare campaigns for peak demand. From gradually ramping budgets, to defining clear guardrails, to planning for different scenarios, early decisions can shape how campaigns perform when volatility increases. With the right structure in place, scaling can become more deliberate, controlled, and aligned with your goals. Watch now to learn how to prepare for high-demand moments.

Creative is doing more than ever, but it’s getting harder to tell what’s actually working. Sydney Zamora is joining a panel hosted by Singular, alongside leading UA and creative experts, to break down how top teams are approaching creative. They’ll dig into what’s driving performance today, how teams are structuring testing, and where AI is helping (and where it’s not). Rethinking how creative drives growth? This is a conversation worth tuning into. Register now: https://hubs.li/Q047sYxq0

Most experiments don’t fail because of bad ideas. They fail because there’s no structure behind them. As performance marketing gets more complex, structured testing is what separates noise from real impact. In this blog, our PEPr team shares how we prioritize experiments, validate results, and scale what works in a consistent, repeatable way. Worth a read if you’re rethinking how you approach testing. 📊 Read here: https://lnkd.in/g7rZ-ViM

Are you attending BiS SiGMA South America this year? We'll be there. The event brings together key voices across the LATAM #iGaming ecosystem, creating space for valuable conversations around the evolution of regulated markets in the region. 👋🏼 Connect with our team on the ground, Nelson Feitosa and Marcela Salviano Dela Posta.

Major sporting events can drive huge demand for mobile marketers, but performance often depends on what happens before the event. In our new Spotlight Shorts, Karen Lynn Corn shares 3 ways teams can prepare campaigns for peak demand, from staged budget ramps to setting campaign guardrails and planning for volatility. 📲 Watch now to learn how preparation can help campaigns scale more deliberately when competition heats up.

👋 Heading to ad:tech India New Delhi? So are we. Our Monetize team is looking forward to connecting with publishers, marketers, and partners across the mobile ecosystem. Events like this are always a great opportunity to exchange insights, talk through growth strategies, and explore what’s driving performance right now. If you’d like to set up time to chat, feel free to reach out directly to Sailesh Dayanand or Rutvij Jadav to coordinate a meeting.

This month in our #WomenInMobile series, we’re talking with Büşra A., Senior User Acquisition Manager at Snowprint Studios. From a non-marketing background to leading UA for a mid-core hit, Büşra shares how lean teams drive outsized impact, why LTV-focused alignment between UA and product matters more than ever, and how privacy shifts are forcing smarter performance decisions. She also explores what’s next for mid-core growth and the risks teams can’t afford to ignore. Read the full interview on Business of Apps: https://lnkd.in/gHQT5k7x

🏈 What the #SuperBowl taught us about scaling mobile campaigns under pressure. On peak event days, budgets surge. Competition spikes. Performance can swing in minutes. In our latest blog, we break down how one advertiser approached the Super Bowl. From structured budget ramp-up and real-time pacing to managing volatility and unexpected disruption without sacrificing efficiency. The takeaway? Big event days don’t reward last-minute spend increases. They reward preparation, disciplined execution, and the right operational framework. With #MarchMadness, #FIFAWorldCup, and other major sporting events ahead, the lessons couldn’t be more timely. Read the full blog here: https://lnkd.in/gVFzrf4g

App growth grabs headlines. But understanding what drives that growth is where a smarter strategy begins. In a new installment of #AppRefinery's #AppsAndTrendsToWatch series, Kalle Heikkinen shares how 2 fast-rising apps, Learna and #Pengu, are scaling by applying proven engagement mechanics in new contexts. Read the full breakdown here: https://lnkd.in/gkDEmWyB