Lincoln Financial

May is Asian American and Pacific Islander Heritage Month – a time to celebrate the cultures, stories, and contributions of AAPI communities and the power of coming together. When voices are shared and stories are heard, we all grow stronger. #OneLincoln #AAPIHeritageMonth #LincolnFinancial

We’re incredibly proud to see The Action Plan - our four-part docuseries exploring the physical, mental, and financial ways to make our pastimes last a lifetime - recognized with an AICP (Association of Independent Commercial Producers) shortlist for Branded Content & Entertainment: Series/Episodic. Huge thanks to our partners at Havas New York and everyone who helped bring these meaningful stories to life.

Financial literacy is about more than budgeting or saving – it’s about feeling prepared for the unexpected and having the tools to make confident decisions. This Financial Literacy Month, we’re highlighting how choices like using your tax refund can support long term financial confidence. With 77% of consumers planning to put theirs toward financial priorities, the right guidance can make those decisions even more meaningful. Learn how strong budgeting habits can support long-term financial confidence: https://brnw.ch/21x20kv #TeamLincoln #FinancialLiteracyMonth #LincolnFinancial

This week marked more than a ribbon cutting, it’s the start of something lasting. We’re proud to celebrate the opening of the Lincoln Financial Center at Cobbs Creek, brought to life through our founding partnership with the Cobbs Creek Foundation. The moment was made even more special as our very own PGA Tour Champion, Chris Gotterup, hit the inaugural ball - officially teeing off a new chapter for this campus and the Philadelphia community. Together, we’re expanding access to not just golf but education, financial literacy, opportunity, and innovative programming that empowers students and families for generations to come.

To celebrate Earth Day and National Volunteer Week, Lincoln employees teamed up with the Philadelphia Eagles for an Earth Day cleanup. Together, Lincoln volunteers and Eagles staff rolled up their sleeves to support a range of beautification projects, from planting trees and shrubs to mulching park pathways and more. We are grateful for partners who share our commitment to community and proud of the impact we can make when we come together. #TeamLincoln #EarthDay #NationalVolunteerWeek #LincolnFinancial

The math has changed – your strategy should too. Lincoln’s “New Retirement Math” blog shares timely insights on shifting retirement realities and modern ways to help individuals position themselves for the years ahead. https://lnkd.in/ePKiG4EC

Cash has a role in every financial plan – but is your clients’ cash serving the right purpose? While it can support short-term flexibility and liquidity, too much of it can create a different kind of risk over time. Dive deeper in our Market Intel Exchange: https://lnkd.in/eq8VdvBE

When uncertainty rises, financial professionals’ perspectives matter. Explore the conversation – watch the podcast here: https://brnw.ch/21x1nDM

Only 39% of consumers clearly understand annuities – which is why the right tools matter. Lincoln’s client friendly Annuity Illustrations, ranked #1 by DALBAR for 7 straight years, help bring clarity to complex decisions. Read the full press release to see why we lead the industry: https://lnkd.in/eCfuivk9

Everyone’s financial journey looks different, and that’s the point. This month, we’re here to help you protect what matters most and plan for what’s next… on your timeline. Whether you’re building your first budget, preparing for the unexpected, or planning for your biggest goals – Lincoln Financial is here to help you feel supported every step of the way. #TeamLincoln #FinancialLiteracyMonth #LincolnFinancial