Marcel Digital

AI search is changing how B2B buyers discover solutions. 💡 Instead of clicking through multiple pages, buyers are getting answers, comparisons, and shortlists instantly, often before they ever visit your site. If you’re not showing up in those answers, you’re easy to miss. If you’re still measuring success the same way you did a few years ago, you may be missing how buyers actually find you today. Want to understand what AI search means for your marketing strategy? Read our full blog: https://lnkd.in/gXeK-RGA

AI is changing a lot, fast. This month’s Marcel Minute covers a few big shifts we’re watching closely: ChatGPT ads becoming more accessible, AI search tools driving more referral traffic, and GA4 moving toward a more automated future. Read it now 👇

For this month’s company outing, the Marcel team put our problem-solving skills to the test in an escape room! 🔐🔍 After plenty of trial and error, we made it out with time to spare and had a great time together!

If you want your content to show up in AI-generated answers, structure matters more than ever. It’s not just about what you say. It's how clearly and quickly you say it. 💬 A few shifts that make a difference: ✅ Lead with a direct answer ✅ Use headers that match real questions ✅ Keep content scannable ✅ Add FAQ-style sections The easier your content is to understand, the easier it is for AI to surface it. Learn more in our blog: https://lnkd.in/gQBDtdKK

Big news: Marcel Digital won Best Agency Culture at the 2026 Global Agency Awards! 🎉🏆 This award is a huge honor and a reflection of the incredible people who make Marcel what it is every day. We’ve worked hard to build a culture rooted in collaboration, growth, support, and a shared commitment to doing exceptional work, and we’re so proud to see that recognized on a global stage. Learn more about what this win means to us: https://lnkd.in/grvEuzdf 

Most marketers overlook Reddit and that’s a mistake. It’s one of the few places where people openly share real problems, honest opinions, and the exact language they use to search. When you tap into it the right way, Reddit can shape your SEO strategy, from keyword insights to content ideas to credible engagement. Are you leveraging Reddit as part of your SEO strategy? 💡 Learn more in our blog: https://lnkd.in/g6pcj-wz

Meet Taylor Marcel! Taylor moved from a small town in Michigan to Chicago about 14 years ago to pursue a degree in Interactive Media/User Experience Design at DePaul University. She immediately fell in love with the city and the digital sphere that it has cultivated. She is a seasoned Project Manager with experience at start-ups, marketing agencies, and nonprofits. You can see some of her past PM work in the newer exhibits at the Field Museum of Natural History and traveling exhibits across the country. Her project management style is led by open and honest communication with incredible care for her team and clients. Outside of working at Marcel (no relation), you can find her reading fantasy novels, visiting her local Dunkin', or partaking in a Wendella Architecture Boat Tour on the river. ⛴️☕🏙️

We’re proud to share that Marcel Digital has been named one of Chicago’s Best and Brightest Companies to Work For for the second year in a row! ✨ This recognition reflects the kind of workplace we’re committed to building: one where people feel supported, valued, and empowered to grow. Huge thanks to our team for making Marcel the place it is. We’re honored to celebrate this achievement together. 💙

Text-only SEO is quickly becoming outdated. AI Overviews are built on multimodal signals, not just keywords. That means your content is being evaluated across text, images, and video all at once. The brands that adapt will gain visibility and the ones that don’t will fall behind. Here’s what that means for your strategy. 👇 Learn more in our blog: https://lnkd.in/gqKZ_p5J

It’s always rewarding to come together for a cause that makes a real difference. Our team recently held a plastic bag drive to support the Chicago HELP Initiative. The collected bags will be repurposed into sleeping mats for individuals experiencing homelessness and used to package food and essential supplies at the organization’s facility. Giving back is an important part of who we are at Marcel. We’re proud to support organizations making a real impact in our community, and we’re incredibly thankful to everyone who contributed to the drive. 💙🤝