Our own Bridget Jewell joined Geno Schellenberger and Jack Westerkamp from Breaking and Entering Media to discuss why social is in a lull - and what it’ll take to bring real creativity back. Check out the full episode here: https://lnkd.in/egzhj-RQ
We’re in a social media lull, at least according to Bridget Jewell, Global Head of Social at XBC McCann. “We’re in an era where no one has found the next new thing that’s so big that everybody’s talking about and paying attention to,” said Jewell. “We need more fresh, real, true creativity in social instead of chasing trends replicating AI slop.” Full conversation in the comments below Geno Schellenberger Jack Westerkamp Ellie McCarron Ross Yenerich Jack Williamson Quincy Marks Jonathan Kaufmann