Moroccanoil

Moroccanoil returned to the Miami Open this March as the Official Haircare Sponsor, bringing together beauty and sport with elevated, hands-on experiences for tennis fans. 🎾✨   Fans stopped by our Beauty Bar for quick refreshes and discovered both our best-selling and NEW products. Our Miami-Open exclusive kits kept the winning energy going on and off the court.    And the winner... Our signature tie-dye totes which were seen all over the tournament - giving fans a stylish way to take a little Moroccanoil magic home!    Special thanks to our Moroccanoil team for bringing the brand to life at every touchpoint, from the booth to our influencer moments and beyond. We’re so proud of our #MoroccanoilFamily 

A luminous launch in Los Angeles. ✨ To celebrate our NEW Lumière du Jour Eau de Parfum, we hosted a two-day Moroccanoil pop-up at Westfield Century City—inviting guests to discover the fragrance through immersive sensory moments, sampling, and Mediterranean-inspired touches. Grateful to everyone who stopped by to celebrate with us! We hope you love our EDP collection as much as we do! 

Kiss-worthy lips 💋   To celebrate the launch of Moroccanoil Lip Balms, we partnered with the New York Knicks for a fully branded Kiss Cam takeover at Madison Square Garden — bringing our campaign message, “Kiss-Worthy Lips Powered by Argan Butter,” to life in front of thousands of fans. Moments like this show the power of bringing beauty into unexpected spaces — turning a live sports moment into real-time engagement and product discovery.

To celebrate the launch of our NEW Moroccanoil Lip Balm, we brought creators to Whistler for an immersive ski experience. From hydration on the slopes to thoughtfully branded off-mountain moments, the trip was designed to spark connection, inspire content, and immerse creators in the Moroccanoil world. Powered by argan butter with a Mediterranean touch, our Lip Balm quickly became a must-have throughout the experience. ✨

  Proud moment for the Moroccanoil community 💙   Moroccanoil’s Better Together 2026 Global Training brought 188 artists from 30+ countries to Montreal for four immersive days of education, connection, and inspiration.   From advanced technical training and artist development to wellness and team building - reinforcing our brand commitment to stylist and the salon professional community.  

From the beginning, Moroccanoil has been rooted in the salon—built alongside the artists, colorists, and stylists who have shaped our brand and continue to inspire everything we do. In that spirit, we brought together leading artists and industry innovators for an evening that underscored our commitment to empowering professionals and pushing creative boundaries. The event also marked the introduction of our newest Global Ambassadors: Bridget Brager, Owen Gould, Travis Ogletree, Justin Toves, and Ursula Stephen. Guests explored an immersive environment featuring interactive product moments, personalized embroidery inspired by our new professional color shade expansions, and live abstract portraits created on-site—each experience highlighting the artistry, innovation, and sense of community at the heart of Moroccanoil.

Something dreamy just landed at maman… We’re partnering with maman to celebrate the launch of the new Moroccanoil Treatment Mist with a limited-edition pairing that’s as light and airy as it gets. Inspired by the weightlessness of the mist, meet our dreamy duo: the spiced cloud latte, a warm and airy sip, and the vanilla cloud cookie, soft, chewy, and sweet as a dream. We kicked off our partnership at their Nomad location where 100 VIP guests joined us to experience the pairing alongside the new Treatment Mist before doors opened for complimentary treats through the afternoon, and let’s just say, it was love at first sip {and bite}! Available now through September 30th at all maman cafes, and even for nationwide cookie shipping.