Mythic

As autonomous AI tools take over executional heavy lifting, the real secret weapon isn’t AI itself, it’s the human insight pulling the puppet strings. Our latest article tackles how to redesign your workflows to embrace autonomous agents while protecting your team’s unique strategic acumen.

If you’re looking to build more flexibility into how you spend your time, give our latest piece a read. https://lnkd.in/e9cEB-Ja.

As autonomous AI tools take over executional heavy lifting, the real secret weapon isn’t AI itself, it’s the human insight pulling the puppet strings. Our latest article tackles how to redesign your workflows to embrace autonomous agents while protecting your team’s unique strategic acumen.

If you’re looking to build more flexibility into how you spend your time, give our latest piece a read. https://bit.ly/4vnd44D

Good goes around. We're thrilled to share that our clients at Goodwill Industries International were named Webby Honorees in the category of "Belonging & Inclusion." Take a sneak peek at the work to see how Goodwill opens doors for all.

In the race to keep up with culture and automate everything, a human lens on the trending conversation (and the nuances of how to weigh in) is still key. See how we’re creating the future of social with a human-led, AI-augmented approach at https://bit.ly/49if59x

Calling all creators, makers, dreamers and disruptors: Mythic is growing. If you’re ready to sharpen your craft, do work that matters, and leave your mark on the industry, we’ve got a seat for you. Our team has positions open across Account, Media, Social and Creative. Apply at our careers page: https://bit.ly/40U5Fg4

AI video isn't replacing production; it's expanding it. ➤ The "one tool to rule them all" approach is failing. We break down why the future belongs to the creative conductor who knows how to create by tool-chaining a fellowship of specialized AI tools, not just with a single one. See how we put this approach to work: https://bit.ly/40YtmUi

Elemental. Essential. Magnetic. For Charlotte Ballet’s “Boundless,” we wanted to capture the spirit of the work in all its raw vitality. Special thanks to photographer Quinn Wharton and Charlotte Ballet Artistic Director Alejandro Cerrudo for sharing our vision. Go see the performance from Feb. 20 – Mar. 21 at Center for Dance.

What’s one of the most common mistakes limiting your CRM? Trigger sends and conversion activities are vital, but obsessing over the specifics can place focus on reactions over building intent. In our latest article, we break down: 👀The myth of the standalone trigger 💡Why media and CRM teams need to be in the same room 📈 A framework to audit your own "Intent Engine" Ready to audit your approach? Start here: https://bit.ly/46vEhrE

We make impulse buys online more than we’d like to admit. But high-consideration purchases? Turns out those are fair game too. Amazon and Hertz have teamed up to start selling rental cars online. All you have to do is click. The partnership represents a foundational shift in how consumers shop for big ticket items like pre-owned vehicles … and serves as a harbinger of future auto market disruptions. Read our latest at https://bit.ly/49qNVOw for a full breakdown of what the “add to cart” era means for your dealership business.

Happy holidays from Mythic! To the dream team, the partners, and the people who made magic happen: thanks for making 2025 another year for the books.