NielsenIQ’s cover photo
NielsenIQ

NielsenIQ

Information Services

Chicago, Illinois 1,834,570 followers

The world's leading consumer intelligence company.

About us

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

Website
https://niq.com/
Industry
Information Services
Company size
10,001+ employees
Headquarters
Chicago, Illinois
Type
Privately Held
Founded
1923

Locations

Employees at NielsenIQ

Updates

  • View organization page for NielsenIQ

    1,834,570 followers

    Ready to see what’s next at C360? Get inspired by what’s ahead and join us for an even more future focused experience in 2026. 📍 June 8–11, 2026 JW Marriott San Antonio Hill Country Resort & Spa San Antonio, TX C360 returns with bold thinking, new perspectives, and powerful conversations designed to help you build for what’s next. This year’s focus areas will challenge the way you think about consumers, commerce, and capability-building: • Meaning Behind the Metrics — Making Consumers the Foundation of Your Strategy • Market Shapers — Innovation as the Blueprint for What’s Next • Shopping Deconstructed — Pathways to Purchase in an Agentic World • Future Ready Infrastructure — Enabling Success in the New Reality From transforming consumer intelligence into action to reimagining shopping journeys and future-proofing your organization, C360 2026 is where insight meets impact. What are you most excited to explore? 👉 Register Today: https://lnkd.in/dgVsp4GM

  • View organization page for NielsenIQ

    1,834,570 followers

    The future of global retail isn’t East or West. It’s the absolute convergence of both. We’re tracking a real-time integration of the world’s most powerful commerce ecosystems. Historically, the West has embraced data-rich ecosystems, while the East has focused on rapid platform innovations. Today, format-led behaviors from APAC—like live, social, and quick commerce—are actively merging with the monetization and commerce media channels of the West. While Western consumers primarily use digital platforms for replenishment, APAC consumers use them for discovery. Swipe through to see how these models are becoming one global framework. Tag your VP of Global Strategy. This is the new baseline. https://lnkd.in/dgJ8rU57

  • View organization page for NielsenIQ

    1,834,570 followers

    Consumers make decisions that shift by mission, moment, and mindset. They compare, reconsider, and choose differently across channels. NIQ reveals the Full View™ of these behaviors with connected intelligence that shows what is happening, why it is happening, and what to do next. Act with clarity, not assumption. Get our insights. Learn more at: https://lnkd.in/dcwFhWur

  • View organization page for NielsenIQ

    1,834,570 followers

    Most brands invest heavily in growth strategies—yet many still struggle to see meaningful results. Why? Because real category growth today is less about optimisation and more about expansion: attracting new buyers, increasing participation, and identifying unmet demand spaces. In our upcoming Growth Beyond the Core webinar, NIQ experts will share data‑led perspectives on what is actually driving sustainable growth across FMCG categories, and why many well‑researched strategies fail to deliver. 📅 13 May 2026 ⏰ 11:00 CET 👉 Secure your place: https://lnkd.in/d_4Fi_58 #GrowthBeyondTheCore #FMCGInsights #MarketIntelligence #ConsumerBehavior

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  • View organization page for NielsenIQ

    1,834,570 followers

    What makes K‑Beauty different isn’t just innovation - it’s the speed at which innovation globalises. The data tells a clear story: 👉New formats and ingredients often launch in Korea years before global adoption 👉Search, social, and e‑commerce shorten the innovation cycle dramatically 👉Categories like cleansers, moisturisers, ampoules, and toning formats are leading cross‑market adoption The report maps how Korea functions as a global beauty testing ground - and what signals point to the next wave of innovation. Access the full report https://lnkd.in/dABfcpEM

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  • View organization page for NielsenIQ

    1,834,570 followers

    We're excited to invite you to our upcoming webinar: Health on the Shelf: Product Attributes That Matter Most across Western Europe 📅 Thursday, May 28 | 12:00 PM CET 🛒 FMCG consumers across Western Europe are making more deliberate choices than ever — and competition at the shelf is only intensifying. Health‑led choice is no longer a trend. It’s a structural shift shaping how products win or lose at the moment of purchase. The real question? Which product attributes truly drive buying decisions — and which ones just add noise? In this session, we'll explore: 🧬 The health and sustainability attributes driving growth across European categories 🛍️ Who is actually buying health‑led products — and how 🧾 How to optimise on‑pack and on‑shelf claims to support shopper choice This one you won't want to miss Register now and secure your place 👇 https://lnkd.in/dhwrXUvs Speakers: Tom Patton, Sales Lead Product Insights, NIQ Katrina Bishop, Head of Thought Leadership, NIQ #FMCG #ConsumerTrends #HealthDrivenGrowth #RetailStrategy #ProductInnovation

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  • View organization page for NielsenIQ

    1,834,570 followers

    Some weekends set the tone for the entire season ahead, beyond driving short‑term sales. This NIQ perspective, by Chris Costagli, shares how early shopper behaviors, baskets, and channel choices during Memorial Day weekend shape demand for the weeks that follow, and what brands need to act on while it still matters. Explore the perspective behind the weekend that sets the season: https://lnkd.in/dEjDMj4U #FMCGTrends #ConsumerBehavior #NIQ

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  • View organization page for NielsenIQ

    1,834,570 followers

    Eastern discovery models are about to run on Western data rails. Here’s what happens next. We’re watching a real-time collision of two massive commerce ecosystems. APAC has perfected the art of the impulse—using live and social commerce to turn scrolling into instant transactions. The West has perfected the data—using Retail Media Networks (RMNs) to monetize those transactions. The brands that will dominate the next 36 months are the ones successfully plugging Eastern-style, zero-friction discovery formats directly into their Western, closed-loop RMN attribution models. Save this post to anchor your Q3 omnichannel planning. ➡️https://lnkd.in/dJKsSq8j

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  • View organization page for NielsenIQ

    1,834,570 followers

    Conflict driven rerouting is extending supply chains by 25–30 days. That delay quietly impacts: - Price realization - Promotion effectiveness - Availability by channel - Margin outcomes When pricing and promo decisions don’t reflect this new reality, risk compounds. NIQ Next helps leadership teams stress‑test commercial decisions for volatility, using the NIQ Full View™ across RMS, consumer and advanced analytics. 👉 Talk to an NIQ Expert: https://lnkd.in/dyacevW4

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  • View organization page for NielsenIQ

    1,834,570 followers

    L’Oréal’s e‑commerce strength is grounded in a deep understanding of the digital shelf. This case study explores how L’Oréal partnered with NIQ to gain clearer visibility into online performance - helping teams spot gaps faster, move with agility, and align execution with how shoppers actually browse and buy. A practical look at turning online complexity into informed decisions across beauty categories. 👉Discover the case study https://lnkd.in/dSxGaE5w

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