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A great brand story doesn't convert on its own. A system does. Most wineries and craft beverage producers have a compelling story, but without a consistent way to tell it, it gets lost across emails, social posts, tasting room conversations, and sales touchpoints. 🗓 Storytelling that Sells | Thursday, May 14th Join Allie and Lailand of OrderPort alongside special guest panelist Left Coast Marketing & Design as we walk through how to: - Build a brand voice that's consistent across every customer touchpoint - Turn your story into a system - Drive connection, trust, and conversion at every stage of the customer journey Registration is free and all are welcome. Sign up at the event page or by following the link in the comments!👇 #WineryMarketing #DTCWine #BrandStorytelling #CraftBeverage #OrderPort

If you're at DTC PNW today, come find the OrderPort team.  We'd love to see you, whether you're a current client or a new face.

Italian wine country is watching what we're doing in America. Our VP of Marketing, Lailand Oberschulte, traveled to Verona this month to connect with our partners at Wine Suite and speak at one of the world's most celebrated wine events, Vinitaly Official. Her presentation, The Impact of Wine Clubs on the American Wine Industry, landed at exactly the right moment. Because here's what she saw: - Italian producers are beginning to embrace DTC with growing interest in exploring the opportunities it presents -Wine tourism is being reimagined as a relationship-building tool, rather than simply a revenue stream -Wine clubs are emerging as a key strategy for engaging both domestic and international visitors The work happening at wineries across America (the DTC strategies, the club programs, the focus on visitor relationships) is influencing the global conversation. Hearing that reflected from producers halfway around the world is validation. So proud of Lailand for representing our team and our industry on that stage. And Verona, thank you for having us!🍷🇮🇹

Our April Growth Session was yesterday, and the conversation was a good one. Our hosts, Allie Rae Ferguson and Lailand Oberschulte broke down how younger consumers are discovering, evaluating, and committing to wine brands today, and what wineries can start doing right now to meet them where they are. Swipe through for a few key takeaways from the session. Did you attend? If so, what resonated most with you?

The next generation of wine drinkers is already out there — are your membership offerings speaking to them? Join us this Thursday, April 23rd for our latest Vantage Growth Session: Attracting the Next Generation of Wine Club Members, hosted by Allie Rae Ferguson and Lailand Oberschulte. This session builds on our April Summit, "The New Buyer Journey", and dives into the modern strategies wineries are using to connect with younger audiences — from authentic storytelling and experiential marketing to flexible membership structures that actually fit how people drink today. If growing and retaining your club is a priority, this session is built for you. 🔗 Register here: https://lnkd.in/eVBZbt8j

Slow checkouts and failed transactions shouldn't be part of the tasting room experience, but for many wineries, unreliable hardware is still a daily frustration. OrderPort Payments powered by Stripe brings best-in-class card readers to your tasting room for just $59 per reader. Hardware is a simple upfront purchase with no ongoing terminal fees, so your team can focus on serving guests instead of managing equipment costs. 📩 Interested in learning more about OrderPort Payments and our card readers? Reach out to our team at helpdesk@orderport.net—we'd love to help.

Meet Alyssa Joy Connell, one of our hardworking Onboarding Specialists! 🎉 When she's not helping wineries hit the ground running with OrderPort, you can find her wine tasting, hiking, or keeping tabs on her neighborhood cat Edmond. 🐱 We're so happy to have her on the team. Thank you for all that you do, Alyssa! 🥂

The next generation of wine club members is out there, you just have to meet them where they are. 🍷  Join us Thursday, April 23rd for our latest Growth Session: Attracting the Next Generation of Wine Club Members. We're talking authentic storytelling, flexible memberships, and the kind of experiences that excite and retain younger visitors. This event is open to all. If you know someone who may be interested, we encourage you to share this event with them.

Did you know you can manage your entire wine club directly from the OrderPort POS? From updating orders and capturing preferences to handling swaps and tracking staff performance—your tasting room team has everything they need right at their fingertips, while the member is still standing in front of them. If you're part of our mailing list, check your inbox for more details and a video walkthrough!

Next week I’ll be in Italy presenting at VinItaly alongside our partners at Wine Suite. The topic might surprise some people: wine clubs. In the United States, wine clubs have quietly become one of the most important pillars of direct-to-consumer revenue. At the end of 2023, wine clubs represented roughly 39% of total DTC revenue, nearly equal to tasting room sales, but we all know that shift didn’t happen overnight. It came from wineries realizing that one visit shouldn’t be a single transaction, but rather the start of an ongoing relationship. In Italy, many wineries are just beginning to explore this concept, and it’s exciting to share practical ways smaller family wineries can start building recurring customer relationships. Looking forward to some great conversations at VinItaly.