PACSUN

🌴🎡🎶 Festival season is officially on. And it starts where it always does - COACHELLA. There’s something about this time of year that just hits differently. The music. The style. The creativity. The electric energy of it all. Coachella is a living mood board. A place where fashion, music, art, and culture collide in real time. Where trends aren’t predicted … they’re created in the desert heat. And at the center of it all - the artists. The creative forces who turn sound into moments. Who push boundaries, set the tone, and give the season its soundtrack. From breakthrough performers to global headliners, this is where artistry shows up bold, experimental, and unforgettable. This year, PACSUN stepped into the desert with our own installation - built as a space to pause, connect, and experience the brand in motion. Part art. Part community hub. Part expression playground. A place where creativity shows up in real time and where festival energy meets the spirit of youth culture. This is the season where self-expression takes center stage. Where individuality shows up loud, layered, and unapologetic. Where community feels just as important as the lineup. Here’s to long days, loud nights, creative sets, standout fits, and moments you wish you could replay. Festival season - we’re just getting started!!!! #Coachella #FestivalSeason #Pacsun #ArtCultureMusic #YouthCulture #FashionInTheDesert

Art. Culture. Self-expression. That’s where this one started, and it’s exactly why our Art pillar continues to be such a powerful force in how we create. Our latest collaboration with The Metropolitan Museum of Art pushes the Met x PACSUN Spring Collection into new territory by looking at art through the lens of the people experiencing it. Beyond what hangs on the walls, it’s about how individuality shows up in the room. What makes this drop stand out is the intentionality behind it. Designer Daniel Nicolas anchored the concept in observation, studying how museum visitors express identity through style, then translating those insights into silhouettes that feel organic, vibrant, and unmistakably Pacsun. Nature became the visual thread. Landscapes, shells, butterflies, and the smaller details that often go unnoticed found their way into the fabric of the collection. The result is product that carries the spirit of the artwork into everyday expression, creating a wearable canvas that keeps the story moving. This partnership reinforces what our Art pillar represents, creativity that connects brand, culture, and community with intention. The outcome feels thoughtful, relevant, and built for a generation that expects meaning behind what they wear. We are so proud of the teams who continue to evolve what Pacsun stands for and where it’s headed next. #PACSUN #TheMet #SpringCollection #YouthCulture #CoCreate

👀 We love seeing the PACSUN story come to life for so many audiences. Thank you to Neil Saunders for the recognition. Nothing is more rewarding than seeing the hard work of transformation translate into meaningful impact for our consumers - credit to Brieane Olson and our Pacsun teams for continuing to turn vision into results! 🚀 This one is a must read! 📕

⭐ An incredible evening at The London Hotel celebrating the launch of Co-Created - surrounded by an extraordinary group of industry leaders and cultural power players.   The night felt exactly as it should have - authentic, intimate, and overflowing with insight. Real conversations about leadership, culture, brand building, and the power of listening to the communities we serve.   Celebrating our CEO, Brieane Olson and the release of Co-Created felt like celebrating the very heart of the Pacsun story - one built through collaboration, creativity, and shared vision.   A powerful reminder that the PACSUN brand story isn’t just told - it’s lived, shaped, and continuously co-created by the people, partnerships, and communities that make it matter every single day. 💡

💫 In honor of Women’s History Month and as a continued celebration of International Women’s Day, we hosted a Women in Leadership panel at PACSUN featuring Brieane Olson, Shirley Gao, and Rachel Donahue, moderated by Candace Nicole C., Digital Marketing leader. What made this conversation stand out was the honesty behind the stories. The discussion centered on the leadership essentials of empathy, curiosity, and perspective, with candid reflections on navigating risk, building confidence, learning through setbacks, and leading with authenticity. The engagement from our HQ audience made the experience even more meaningful. The questions were thoughtful, the dialogue was interactive, and the energy in the room reflected what happens when people feel safe enough to be curious, honest, and ambitious. We are proud to champion the vision and leadership of women who continue to shape our teams, our culture, and our future. 🫶

Big energy. Big gratitude. Even bigger momentum. Yesterday, we brought our PACSUN HQ team together under the SoCal sun to celebrate a standout FY2025 and set our sights on what’s next. ☀️ From honoring the teams and individuals who are shaping our culture and pushing the business forward, to sharing where we’re headed in 2026, the throughline was clear: this team shows up with heart, creativity, and serious horsepower. 🏆 We celebrated with great food, a well-earned toast, and the kind of recognition moments that remind you why culture actually matters when it’s done right. 🎉 2025 was about progress. ↗️ 2026 is about acceleration. 🚀 Proud of this team. Excited for what’s ahead! #Pacsun #PeopleAndCulture #Teamwork #FashionLeadership #CompanyCulture #Gratitude #SoCalVibes #FY2026

⭐ This Women’s History Month, we are incredibly proud to celebrate a leader who is actively reshaping modern leadership. ⭐   Our very own CEO, Brieane Olson, is publishing her first book, Co-Created, with Forbes Books on May 12. 📚   This is not a retail playbook. It is a leadership blueprint.   Co-Created challenges the old model of building for culture and makes the case for building with it.   It was shaped by:   • A PACSUN team that proved youth voices belong in the boardroom • Brand partners who chose collaboration over control • A generation of creators who reminded us that authority is earned   Written during a period of real transformation, the book reflects what we live every day at Pacsun: the future belongs to brands brave enough to co-create it.   In a month dedicated to women who redefine industries and lead with conviction, we are beyond proud to be guided by a CEO doing exactly that.   🤝 The future is (Co)Created. 🤝   #Pacsun #CoCreated #ForbesBooks #WomensHistoryMonth #HerStory #YouthCulture

🏆We’re still celebrating Team USA’s historic performance at the 2026 Winter Olympics in Milano Cortina!❄️ From fearless runs to unforgettable podium moments, this winter’s athletes reminded us of what happens when style, confidence, creativity, and grit come together. They didn’t just compete; they influenced culture and set the pace for what’s next. Congratulations to Team USA from all of us at PACSUN. Your talent, drive, and individuality continue to inspire the next generation. At PACSUN, sport sits at the intersection of fashion, music, art, and youth culture. It’s about self-expression, pushing limits, and showing up authentically. The same mindset we saw play out on the world stage. Whether it’s personal style, the music that fuels performance, or the artistry in movement, these moments continue to inspire our brand, our teams, and the next generation shaping culture in real time.   To the dreamers, creators, and future legends watching from the sidelines - keep going. The culture is yours to shape! 👉 Explore our Team USA 2026 Winter Olympic Collection: https://lnkd.in/g-rqUM8p #Pacsun #Olympics2026 #TeamUSA #WinterOlympics #YouthCulture #SportMeetsStyle

This February, we recognize and celebrate the freedom, resilience, and undeniable brilliance of Black communities around the world. At PACSUN, our connection to youth culture is rooted in creativity, self-expression, and community - values shaped every day by Black voices, leadership, and cultural influence. While Black History Month offers a dedicated moment for reflection, our commitment to amplifying diverse perspectives, fostering inclusion, and learning from lived experiences extends far beyond the calendar.   In that spirit, we are proud to introduce our exclusive Black History Month capsule, Love Jones Prod., produced in collaboration with LA-based photographer, model, artist, and mental health advocate Henry Jones II. Through creative expression and storytelling, we invite our community to pause, learn, celebrate, and engage with the powerful stories that continue to inspire progress year-round. Explore the full collection at https://lnkd.in/gcS7vJsQ

🎶 We are excited to share a partnership that feels incredibly aligned with who we are and where we’re going.   PACSUN is proud to partner with the The Recording Academy, bringing together two forces rooted in culture, creativity, and community.   Music is one of the most powerful expressions of identity, and for our customer it’s never just a soundtrack. It’s a point of view. A style language. A movement.   As part of this partnership, we’re excited to share moments from this year’s GRAMMYS through photos that capture the energy, artistry, and cultural impact that makes music such a force.   This partnership is about investing in youth-driven culture and creating space for the next generation to be seen, heard, and celebrated. This is just the beginning. Stay tuned! 🎼   #Pacsun #RecordingAcademy #Culture #YouthCulture #Fashion #Music #Community