PMG

“Think lightly of ourselves and deeply of the world.” That idea stayed with us after our latest DIG In conversation with Marshall Cho, head coach of the Nike Hoop Summit World Team and founder of the Meadow Park Basketball Program. Drawing from his time as a teacher, coach, son, and mentor, Marshall shared a view of leadership rooted in curiosity about others and the opportunities we create for them. His stories were a powerful reminder that influence isn’t measured only by what we accomplish, but by how we show up for people along the way. Read more from the conversation: https://bit.ly/45W5Nhw

"Speed is of the essence." That's how Geely Auto UK CMO Mark Blundell describes launching the brand into a hypercompetitive market, where every week not live carries a real business cost. In this Campaign UK article, Blundell shares why the brand chose PMG as a partner: the technology, the impact, and the ability to execute and onboard fast. Read the full piece: https://bit.ly/4zIA4Ot

Curious how PMG helps new grads go from day one to contributing on real client work in just eight weeks? Mary Margaret Bell shares how the Graduate Leadership Program combines structured learning, shadowing, a dedicated buddy program, and hands-on experience to help build confidence and make an impact from the start. https://bit.ly/4hOQvlT If you're considering a role starting in January or June 2027, we're hiring across the following tracks in our Dallas office: ▶️ AI & Software Engineering ▶️ Media Marketing ▶️ Data Analytics ▶️ Business Strategy & Transformation ▶️ Creative (June 2027 start) Learn more: https://bit.ly/4bf9UbF

Earning Media Plan of the Year alongside Nike is a reflection of what happens when bold creative, connected media, and real-time intelligence work together. Congratulations to Nike, our team, and our partners on this recognition. “So Win” showed that the strongest campaigns show up where culture is happening, adapt in real time, and create lasting impact. Learn more: https://bit.ly/4g9UDvz

Video planning has outgrown channel-by-channel thinking. Audiences move fluidly across linear, online video, CTV, streaming, and audio, leaving brands to connect investments that were never designed to work in isolation. Jon Lefferts joins PMG as Head of Video and Audio to help bring those pieces together. Working with our global media leadership team, he’ll advance how we plan, buy, measure, and improve video investments across premium environments. His appointment builds on strong momentum for PMG’s video practice and gives customers clearer guidance as the marketplace converges. Welcome to PMG, Jon.

Congratulations to Anoki AI on the recognition. We're proud to partner on technology that brings greater transparency to CTV planning and helps our teams make more informed decisions for our customers.

Search has always rewarded useful answers. Now Google is changing where and how those answers appear. In his latest piece for Entrepreneur Media, PMG’s Matt Allfrey looks at what this shift means for brands, including how they can stay visible and trusted as people and AI systems discover information in new ways. Read more: https://bit.ly/3U0u9nK

As influencer marketing scales past $32 billion, the operating models powering it have not kept up. This is one of the most cross-functional channels a brand can run. It touches media, partnerships, content, and cultural judgment all at once. Getting it right at scale requires more than creative instinct—it requires structured intelligence. Our own Jennifer Quigley-Jones, VP of Strategy & Partnerships at PMG, explores this infrastructure gap in Forbes, including where AI accelerates the work, why codifying institutional knowledge matters, and how to keep human judgment in the loop. Worth reading for brands building creator marketing into a long-term capability. Read the full piece: https://bit.ly/4xzVMSS

What is it really like to start your career at PMG? Hear from Cody, a 2025 GLP graduate, as he shares how the Graduate Leadership Program helped him grow alongside experienced mentors, lean into work he is passionate about, and contribute to meaningful work from day one. Every GLPer's journey is different, but they all begin in an environment that encourages curiosity and invests in your growth. Think the GLP could be the right fit for you? Explore our available opportunities across media marketing, data analytics, AI & software engineering, business strategy & transformation, and creative and apply today: https://bit.ly/4bf9UbF

Some of the most valuable conversations in marketing happen when ideas are challenged, tested, and put into action. It was a privilege to host the ANA's Measure What Matters: Proving What Drives Growth conference at PMG, bringing together marketing and measurement leaders from PepsiCo, the Dallas Cowboys, EssilorLuxottica, Keurig Dr Pepper Inc., IBM, USAA, and many others for a day of candid discussion on where measurement is headed next. From Laurie Gallien Miller's keynote sharing original PMG research on the connection between brand equity and business outcomes to conversations throughout the day, the focus stayed on turning new thinking into practical action. That's how better measurement creates real impact—not just through stronger ideas, but through the decisions they inform and the growth they drive. Thank you to the Association of National Advertisers, our speakers, and everyone who joined us for helping make PMG a place where the industry's biggest ideas become measurable outcomes.