Women’s rodeo is stepping onto a national stage with a landmark broadcast deal, bringing the Premier Women’s Rodeo into 126 million homes across ION and GRIT. This isn’t just exposure, it’s a recognition of elite athletes, deep-rooted legacy, and stories that deserve to be seen. We're proud to see the continued growth of Western sports and new opportunities for these competitors to shine in front of a national audience.
About us
Professional Bull Riders is one of the fastest-growing sports properties in the world, operating tours in the U.S., Australia, Brazil, Canada and Mexico. PBR is part of Endeavor, a leading global sports media entertainment company. In 2020, following the COVID-19 shut down, PBR pioneered professional sports’ return to competition and the return of fans into indoor arenas by writing the event safety protocols adopted by other major sports.
- Website
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http://www.pbr.com
External link for Professional Bull Riders
- Industry
- Spectator Sports
- Company size
- 51-200 employees
- Headquarters
- Fort Worth, Texas
- Type
- Privately Held
Locations
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Primary
Get directions
122 E Exchange Ave
Suite 470
Fort Worth, Texas 76164, US
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Get directions
101 W. Riverwalk
Pueblo, CO 81003, US
Employees at Professional Bull Riders
Updates
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Chicago's about to get a little more cowboy. We're excited to join The Cordish Companies to continue the success of PBR Cowboy Bars. This summer we’re bringing the PBR Cowboy Bar experience to Chicago, just steps from Wrigley Field. What started as an idea nearly two decades ago, has grown to 16 locations nationwide — and we’re just getting started. Read more at Sports Business Journal: https://bit.ly/4upLDYd
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The Sunday Times dove deep into the world of bull riding to chronicle an "unprecedented" boom attracting new athletes and audiences. We were honored to participate. After a record-setting Teams season we can't wait for the new individual campaign to start in Manchester, NH Dec. 12, now available to fans on Paramount+. Read Full Story: https://bit.ly/4oWp2Pl
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We are proud to share some big news for PBR fans, our partners, riders, and stock contractors. Paramount+ will be the exclusive streaming home of PBR Unleash The Beast, beginning with the 2026 season opener on December 12 in Manchester, NH. Our new five-year partnership builds on our longstanding relationship with CBS Sports, which will continue to air the CBS Game of the Week, while Paramount+ brings the full season live to an even broader audience. Together, we’re bringing the world’s toughest sport on dirt to more fans than ever before. Let’s ride! Read More: https://bit.ly/3JD25lp
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After 12 intense weeks of competition, it all comes down to one final showdown. Ten teams enter the Vegas dirt to battle for supremacy — a test of teamwork, grit, and determination. Don’t miss the action as the PBR Camping World Teams Championship unfolds: PBR.com/watch
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Arrive in Las Vegas in style. Head to the PBR Shop and grab your team's gear 𝙏𝙊𝘿𝘼𝙔! 👕 >> pbrshop.com
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It's almost time to 𝗨𝗡𝗟𝗘𝗔𝗦𝗛 𝗧𝗛𝗘 𝗕𝗘𝗔𝗦𝗧 😤 Plot your stops ➡️ pbr.com/events/UTB
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Sunday's PBR Teams CBS 𝙂𝙖𝙢𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙒𝙚𝙚𝙠 was the most-watched PBR telecast ever on CBS, with a massive 2.707 million average viewers — topping some serious sports heavyweights: 📉 Yankees vs. Blue Jays (MLB Playoffs): 2.177M 📉 Cubs vs. Brewers (MLB Playoffs): 2.171M 📉 Colorado vs. TCU (NCAAF): 2.166M 📉 Boise St. vs. Notre Dame (NCAAF): 2.023M
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