PubMatic

As linear and streaming continue to converge, DIRECTV Advertising's Tyler DeNicola shares how PubMatic is helping advertisers move seamlessly across both environments at scale. Read the full Partner Perspectives interview: https://lnkd.in/eHcHz3c5 #CTV #Advertising #AdTech #Programmatic

PubMatic's AgenticOS now brings custom creative formats to CTV and mobile, giving marketers pause ads, interactive units, Click to Cart, and more in a single workflow. Creative planning, buying, and measurement no longer have to live in separate systems. Connect with us to see what unified cross-screen advertising can look like: https://lnkd.in/eV3rn2SR #CTV #Advertising #AdTech #Programmatic

That's a wrap for PubMatic @ POSSIBLE! 🌴 The conversations in Miami made one thing clear: the next wave of innovation will be built on collaboration and the future of advertising is agentic. This week we announced powerful new partnerships with PayPal Ads, Walmart Connect, and Dappier, bringing financial-grade identity grounded in 25B+ transactions, curated CTV inventory powered by first-party shopper data, and sponsored AI conversations that reach consumers across the open web. We also shared major momentum on PubMatic AgenticOS with 1,000+ AI-powered deals, millions transacted, and 30 fully autonomous end-to-end agentic campaigns live today. And we launched our Creative Innovation Suite within AgenticOS, giving marketers a single intelligent workflow to brief, build, deploy, and measure custom creative across premium CTV and mobile, at scale. Our CRO of Americas, Kyle Dozeman, joined industry leaders at ADWEEK House to tackle how AI is reshaping advertising and what it actually means for brands trying to make it work. We also had the pleasure of co-hosting the Agentic Supper Club dinner alongside Optable, bringing together incredible industry leaders for thoughtful conversations around identity, data collaboration, and what agentic means for our ecosystem. Thank you to everyone who joined us! We're already looking forward to next year. ☀️ #Advertising #AdTech #Programmatic

Last week we hosted PubMatic's UK CTV Summit at Cameron House, Loch Lomond, Scotland: The AI Revolution Will Be Streamed. Two days with senior leaders from across the buy-side and sell-side, including Warner Bros. Discovery, Channel 4, Roku, Brainlabs, Publicis Media, LG Ad Solutions, Rakuten TV, WPP Media, BBC Studios, Virgin Media O2, JAA Media, VCCP Media, Zenith, dentsu, Omnicom Media, Paramount, Samsung Ads, Vevo and Piqniq | B Corp™.    On the agenda:  - Dr Alex Connock, opened with "Increase Your Leverage": why organisations must adopt agentic AI as an augmentation tool that gives skilled humans a competitive edge.  - Alisdair Newman led an interactive discussion and live agentic demo on AI in Action for Buyers.  - Elizabeth Catt followed with AI in Action for Sellers, walking through the CTV opportunities on our product roadmap.  - Babs Kehinde took the room through "Closing the Loop: CTV's Commerce Revolution", and the opportunity to capture broader brand budgets through commerce media.  - Matt Salmon hosted a brilliant panel with Steve Bignell, Alex Wright, Mike Shaw and Katy Sharpe, on what the future holds in this AI age.  - Emma Newman closed with Dr Alex in a fireside chat on what all of this means for the future shape of our organisations. Six things we're taking away:  1. AI is operational, not aspirational. The gap between those experimenting and those deploying is closing fast.  2. Agentic AI will redefine who participates in media buying and will force everyone in the ecosystem to demonstrate value beyond access and familiarity.  3. Commerce media plus CTV is the full-funnel opportunity the industry has been building towards. Identity resolution and measurement standardisation are what stand between promise and reality.  4. Measurement is the industry's most urgent unfinished business. An independent, cross-platform standard is the prerequisite for CTV commanding the budgets it deserves.  5. The buyer-seller relationship improves when both sides show up honestly. Trust is built in person, not in a deck.  6. Humans bring what AI cannot: taste, originality and the ability to find the thing the algorithm doesn't know. Protect those capabilities. Build everything else with AI. Thank you to everyone who joined us! #Advertising #AdTech #AI #AgenticAI

PubMatic is building the agentic future with trust and accountability at the center. Our General Counsel Andrew Woods joined The Monopoly Report to talk about what responsible agentic advertising looks like, and why advertiser outcomes and user trust aren't competing priorities. Listen here: https://lnkd.in/eqg2eY6w #Advertising #AdTech #Programmatic

Agentic AI is the talk of #POSSIBLE, and PubMatic's Kyle Dozeman shares the real data behind the hype and what it's solving for ad tech today. Connect with us to learn how PubMatic AgenticOS is transforming programmatic buying for brands and agencies: https://lnkd.in/eerQ-6tj #Advertising #AdTech #Programmatic #POSSIBLE2026

Excited to be a part of the AI conversation revolution. 🤖 Dappier launched Sponsored Conversations — a new, high-engagement ad format that reaches consumers in AI chats across the open web. With PubMatic, brands can seamlessly execute these innovative formats through reliable and transparent workflows. Early campaigns are already delivering outcomes, driven by real-time intent signals and conversational engagement. #POSSIBLE2026 #AI #Advertising #Innovation #Dappier

PubMatic’s Deal Management agent has enabled more than 1,000 AI-powered deals, streamlining execution across PMPs, PGs, and auction packages. With proven impact for publishers, we’re now extending this capability to buyers and curators, bringing scalable, agentic execution to deal management workflows. Learn more: https://lnkd.in/eC7A6y7E #Programmatic #AgenticAI #AdTech

Thrilled to join PayPal in bringing verified identity to our platform. PayPal Ads ID—grounded in 25B+ transactions across 400M verified PayPal and Venmo accounts—brings financial-grade identity to advertising. Advertisers can now reach audiences with greater accuracy, recognize the same customer across devices, and access true closed-loop attribution. That's the power of verified identity at scale. #POSSIBLE2026 #Identity #AdTech #VerifiedData #PayPal

Tomorrow at ADWEEK House in Miami, our CRO, Americas Kyle Dozeman joins industry leaders to discuss how AI is reshaping advertising — and what it means for brands trying to make it actually work. #ADWEEKHouse #POSSIBLE2026 #Brands #Advertising #AI