Innovation Protected: Ricardo Beverly Hills Secures U.S. Trademark for SmartStand® Innovation isn't always about reinventing an entire product. Sometimes it's about solving a simple, everyday problem that makes travel easier. We are excited to share that on July 21st, 2026, the United States Patent and Trademark Office (USPTO) officially granted trademark registration for SmartStand®, Ricardo Beverly Hills' proprietary feature describing a luggage handle incorporating a built-in cell phone stand. In today's world, travelers rely on their smartphones for everything—from boarding passes and navigation to video calls and entertainment while waiting at the gate. SmartStand® was designed to make those moments more convenient by transforming a standard luggage handle into a practical hands-free phone stand. While the feature itself enhances the travel experience, securing the SmartStand® trademark represents something even more significant. It reflects our commitment to investing in meaningful product innovation, building distinctive brand assets, and protecting the ideas that differentiate our products in a highly competitive marketplace. Developing great products requires collaboration across product development, engineering, sourcing, marketing, and legal teams. Bringing an idea from concept to market—and ultimately securing intellectual property protection—is the result of countless hours of creativity, refinement, and teamwork. At Ricardo Beverly Hills, we believe that innovation should be purposeful. Every feature we develop should answer a real traveler need while reinforcing the quality and thoughtful design our customers expect from our brand. Receiving the SmartStand® trademark is another step in that journey, and we're excited to continue creating products that make traveling smarter, easier, and more enjoyable. Congratulations to everyone who helped bring SmartStand® from an idea to a protected brand asset. Here's to many more innovations ahead.
Ricardo Beverly Hills
Manufacturing
Algona, Washington 3,307 followers
Ricardo Beverly Hills is a global leader specializing in the design and innovation of luggage and travel accessories.
About us
Founded by Richard “Ricardo” Gibbs in 1978 in Beverly Hills, CA, the Ricardo Beverly Hills brand was the catalyst for everything the company has become nearly 40 years later. Today, Ricardo Beverly Hills is an international company with corporate headquarters in the greater Seattle area. We are committed to creating effortless travel experiences for our community through our proprietary brands RICARDO BEVERLY HILLS, SKYWAY, AMERICAN EXPLORER and STEPHANIE JOHNSON as well as private label and licensed brands. As an American-owned-and-operated company, we have world-class global distribution spanning five continents and over 40 countries. Our brands are available online at www.ricardobeverlyhills.com, www.skywayluggage.com, www.stephaniejohnson.com and at major department stores, specialty stores and online retailers domestically and internationally. We’re motivated by creativity, captivated by the west coast and obsessed with quality. Join us. Your next adventure awaits.
- Website
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http://www.ricardobeverlyhills.com
External link for Ricardo Beverly Hills
- Industry
- Manufacturing
- Company size
- 51-200 employees
- Headquarters
- Algona, Washington
- Type
- Privately Held
- Founded
- 1978
- Specialties
- Luggage, Casual Bags, Backpacks, Business Cases, Handbags, Travel Accessories, Duffel Bags, innovation, Organization, Anti-Microbial, Hardside Luggage, and Softside Luggage
Locations
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Primary
Get directions
700 Milwaukee Ave N
Algona, Washington 98001, US
Employees at Ricardo Beverly Hills
Updates
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There are product reviews... and then there are stories that remind you why you do what you do. Twenty-five years ago, Daniel Castro, from San Francisco, received a red Ricardo carry-on as a gift from his mother-in-law. What followed is something none of us could have imagined. 🌎 65 countries ✈️ 2,500+ flights 🛫 105 different airlines 🧳 25 years of adventures While colleagues teased him for carrying the same well-worn red suitcase year after year, he proudly declined every offer to replace it. Why? Because it never gave him a reason to. Today, the wheels show decades of miles. The fabric carries the marks of thousands of journeys. Yet it still travels with him every other day. His words meant the world to our team: "My Ricardo luggage has exceeded every expectation... It has carried not only my belongings but also countless memories from around the world." At Ricardo Beverly Hills, we don't just design luggage to survive the next trip—we strive to create travel companions that become part of people's lives. Every material selected, every wheel tested, every zipper inspected, and every quality check completed is done with the hope that our products will be there for the journeys that matter most. To everyone on our product development, sourcing, quality assurance, operations, and manufacturing teams: this story belongs to you. Your dedication has helped create something that lasted not just years, but decades. To Daniel, and our customer: thank you for trusting us with 25 years of memories. We couldn't ask for a greater compliment. Here's to building luggage that doesn't just go the distance—it becomes part of the journey.
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This year we didn't just attend the Travel Goods Association Show in Salt Lake City––we turned it into an opportunity to tell bigger stories. By collaborating with amazingly talented content creators and influencers attending TravelCon, we extended the energy of the show well beyond the convention floor. Following the three-day industry event, our team spent another three days exploring Salt Lake City and some of Utah's most breathtaking landscapes, creating authentic travel moments that bring our collections to life. Because great luggage isn't just about the journey you take—it's about the stories you create along the way. #TravelWell #ArriveBetter
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We’re thrilled to share that Ricardo Beverly Hills has been shortlisted for the Travel Sentry® Product Awards 2026 in the Hard Shell Luggage category with our Montecito 2.0 Hardside Front opening carry-on! This recognition celebrates innovation, design, quality, and the passion behind creating travel products that help people explore the world with confidence. Now we need your support! We invite our incredible network, partners, travelers, and luggage enthusiasts to cast your vote and help us bring this award home. ONE MORE THING: YOU COULD WIN A FLIGHT VOUCHER by casting your vote here> https://lnkd.in/eqp9X7xz Thank you for being part of our journey! #RicardoBeverlyHills #TravelSentryAwards #TravelInnovation #LuggageDesign #TravelBetter
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At Ricardo Beverly Hills, the strength of our brand is shaped by the people behind it—and today we take a moment to recognize the incredible women who help move our company forward every single day. While International Women’s Day offers an important moment of reflection, the contributions of the women at Ricardo Beverly Hills extend far beyond a single day on the calendar. Throughout the year, they bring creativity, resilience, and expertise that influence every part of our business—from product innovation and design to operations, partnerships, and customer experience. Their work helps shape not only the products we create, but the culture we build: one that values collaboration, inclusion, respect, and forward thinking. Recognition should never be limited to one day. The impact these women make is ongoing, and so is our appreciation. Today—and every day—we celebrate their dedication, their achievements, and the example they set across our organization. Thank you for the passion and excellence you bring all year long. #InternationalWomensDay #WomenInBusiness #TeamRecognition #RicardoBeverlyHills #TravelBetter
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