RP3 Agency

Good things are happening at RP3. And our pack is growing. 🌟 We’re hiring an Account Director to lead complex client businesses, build strong relationships, bring integrated teams together, and champion wildly original work that moves brands forward. If that sounds like you or someone you know, we’d love to hear from you. https://lnkd.in/e8bsqsxB

Yesterday was National Dog Day and we have a lot of cute pups behind our wildly original team. Consider this your Friday Eve pick-me-up 💗 . #NationalDogDay #WildlyOriginal

Our Founder & CEO, Beth Johnson, had the extraordinary opportunity to meet Dolly Parton and see firsthand the humility, curiosity, confidence, and kindness that made her so remarkable. In honor of Dolly, Beth reflects on what that moment taught her, and what Dolly’s life can continue to teach all of us. We can and will always learn from Dolly. Thanks, Dolly. 💗 https://lnkd.in/eZKiZ-Pi

The hint for The New York Times Strands spanagram was “Enjoying Nature.” Looks like The New York Times has caught on to Appalachian Trail Conservancy's new definition. Your move, Merriam-Webster Inc. 👀 #Takeahike #WildlyOriginal https://lnkd.in/eShYhy25

Some people leave a mark on your career. Others change the way you see "work" entirely. Dan Rosenthal did that for me. I started working for Dan in 1994, in my first real advertising job. I had the privilege of helping him build The Dan Rosenthal Co. and later Rosenthal Partners. To this day, it remains one of my favorite jobs. I learned an enormous amount about creativity, leadership, and this crazy business from Dan. And I learned something else: being #2 is actually the BEST gig if you can get it. 😊 So having Dan visit RP3 last week was pretty special. We got to show him around, share some of the work we're doing and, best of all, get his opinion on it. All these years later, I still wanted to know what Dan thought. So much of what I learned working alongside him shaped the kind of agency leader I became and fueled my passion for great creative work. Thank you, Dan, for the mentorship, the inspiration and for being such an important part of my story. And for all my fellow DRC/Rosenthal Partners alumni: we're planning a reunion party for October 29. Details to follow; please help us spread the word. It's time to get the band back together and celebrate what Dan started so many years ago. Kathleen Wilks Stephanie Saunders Fouch Christine Taylor Murray Dianne Fiumara Ann Titus Gretchen MacKenzie Jim Lansbury Scott Gold John Heenan RP3 Agency Richard G. Redman Tiffany S.dman Tiffany S. Kristi Kelly Mary Duncan Rob Stelboum Katie Windle Joan Skafidas Mary Ann Beane

We're proud to celebrate our Founder & CEO, Beth Johnson, for being named a 2026 Campaign US 40 Over 40 Honoree. Campaign’s 40 Over 40 recognizes the leaders shaping the future of our industry. For 17 years, Beth has pushed RP3 forward with resilience, ambition, and a belief in the power of great people and wildly original thinking. We can’t think of anyone more deserving of this recognition 💗 #WildlyOriginal #CampaignUS40Over40 https://lnkd.in/ed9vzT7E

Marketing leaders are under more pressure than ever to prove performance. But as AI reshapes the customer journey, the metrics we've relied on for years no longer tell the full story. In her recent article for MediaPost, our very own Ayse Altunisik explores why marketers need to rethink how we measure performance, what clicks can still tell us, and why no single metric can capture today's increasingly complex customer journey. It's a thoughtful perspective on one of the biggest shifts happening in media today, and a must-read for marketers looking to stay ahead. Read the full article here: https://lnkd.in/euUrgMfV #MediaStrategy #MarketingMeasurement #AI #DigitalMarketing #WildlyOriginal

Last Friday, we had the privilege of sponsoring the CapitalCMO Orbie Awards, celebrating the marketing leaders pushing our industry forward. The highlight of the morning, though, was getting to cheer on our incredible client, Christine Michelini Landi, and connecting with the Atlantic Union Bank team in person. We’re grateful for opportunities like these to bring together marketing leaders from across the DC metro area to connect, learn from one another, and continue shaping the future of our industry. Congratulations to all of this year’s ORBIE finalists & winners. And thank you, Christine and the entire AUB team, for being such wonderful partners. #ORBIE #WildlyOriginal #CaptialCMO Beth Johnson, Megan Lindsay Johnson, Ingrid Vax, Tuesday Poliak

RP3 has been named the 2026 Ad Age Small Agency Awards Gold Winner for Integrated Campaign of the Year for our work with the Appalachian Trail Conservancy. “Take a Hike” started with a simple insight: What if one of the world’s most common insults could become an invitation to reconnect with nature? That idea grew into a campaign that sparked a national conversation, delivered extraordinary results for ATC, and is now being recognized by Ad Age. A huge thank you to our partners at the Appalachian Trail Conservancy and to Ad Age for this incredible recognition. Wildly original gets results. Read about the award: https://lnkd.in/eCCP9RUD See more of the campaign: https://lnkd.in/eShYhy25 #WildlyOriginal #IntegratedCampaign #AdAgeSmallAgency #Creativity Laura Thomas, Beth Johnson, Tuesday Poliak

Our cheetahs made it to LA 🐆 💗 The #AdAgeSmallAgencyConference is officially underway, and we kicked things off with a great night catching up with our partners at Toni Lee Communications. Excited for a few days of wildly original conversations, new connections, and celebrating this incredible community. If you’re here, come say hi.  Beth Johnson, Tuesday Poliak, Laura Thomas