Schaefer Advertising Co.

Collaboration is at the heart of great work. The latest Schaefer news features new opportunities, a mockumentary project, our “Eye Cab” experience with Alcon and more. From the initial vision to the final work, it takes a village to carry ideas to the finish line. Take a look at Volume 11!

Meaningful connections don't just happen at a booth. At the American Academy of Optometry, we helped Alcon turn a “Cash Cab” sponsorship into the Eye Cab—a mobile experience where trivia, conversation, and friendly competition brought optometrists into the conversation. With 30,000+ site visits and a 100% reservation fill rate, the Eye Cab proved that when you meet people where they are, there’s more than one way to make a connection. Read the full case study here-> https://lnkd.in/gGA6raR6 #HealthcareMarketing #BrandExperience #Alcon

6 Roles. A Lot of Opportunity. We’re looking for talented people who want to be part of an incredible team, doing meaningful work. Explore our open positions at https://lnkd.in/gqwdFPcD. Know someone who belongs at Schaefer? Send them our way!

On the world's biggest tech stage, standing out takes more than a bold booth. We partnered with Likewize to create a brand experience that clearly communicated its end-to-end device protection solutions while reinforcing the trust and reliability behind the brand. The outcome? A cohesive presence that cut through the noise and made every interaction count. Read the full case study here→ https://lnkd.in/giZ6ATCN

Every project starts with a challenge. The best ones become stories worth sharing. The latest issue of The Scurry features the campaigns, collaborations, and milestones that defined the season. From Healthcare Advertising Awards recognition and the MM+M - Medical Marketing and Media Agency 100 to creative work for Premier Trailer Leasing, Likewize, Mainstay Farms, and more. Read Volume 10!

Nobody tunes into another product presentation. But everyone watches a mockumentary. When a global eye care leader needed to re-earn trust from independent optometrists at a 3,000-person conference, we didn't lead with data. We made them laugh. The result: Focus Group of the Future — a mockumentary featuring a mismatched cast in a fluorescent-lit conference room, a rep shouting product names through soundproof glass, and a moderator slowly losing control of the room. Every laugh was engineered to land a message. Every scene was built around a real audience objection pulled from strategic research. Because humor is a trust mechanism. When doctors are burned out and staff are stretched thin, the brands that show up with earned, strategic joy are the ones people remember. Read how we helped our client shift the narrative at IDOC Connection → https://bit.ly/4f6996Z #HealthcareMarketing #BrandStrategy #ContentMarketing #CreativeStrategy #Advertising

Your brand deserves a mainstage moment. Your budget disagrees. It's one of the most common briefs we receive: cinematic vision, compressed timeline, constrained resources. The traditional answer is to scale down the creative. We don't believe in that answer. When a global eye care leader needed a hero-trailer-style video for the Vision Source Exchange mainstage — multiple locations, custom environments, premium VO, full cinematic treatment — we didn't cut the concept. We rethought the production model. AI environments. AI voice. AI storyboards that got stakeholder alignment in record time. The result: a cinematic brand moment that hit every creative benchmark — on time, on budget, on mainstage. If you have a big vision and a real-world budget, let's talk about what's actually possible: https://lnkd.in/gxHUKnwM #VideoProduction #AIMarketing #ContentMarketing #BrandStrategy #HealthcareMarketing #ConferenceMarketing #CreativeProduction

The best marketing doesn’t change who you are. It changes what people see. See how we helped Mainstay Farm grow its events business. https://lnkd.in/g_iUtKRe

Say hello to our 2026 summer interns. We’re excited to welcome Sydney Clark, Gabrielle Bourgoin, Enzo Picoli, and Ambry Moler to Schaefer. They're already asking thoughtful questions, jumping into real projects, and getting a firsthand look at what it takes to build great brands. Here's to a summer of new perspectives and creating great work together.

A wild adventure between kickoffs! While the World Cup is in DFW, the Fort Worth Zoo is welcoming visitors from around the globe. To help put the Zoo on their itinerary, we designed a creative car wrap series featuring the Zoo's newest baby animals and playful soccer-inspired messaging to turn their time between matches into a wild adventure. Thanks to Carvertise and their partnership for making our creative come to life!