Rareism

At The House of Rare, every celebration begins with people. This Diwali, our teams across stores came together to celebrate the season with warmth, laughter, and a shared sense of pride in what we build — together. From decorating our spaces to sharing moments of joy, it was a reminder that the true spirit of The House of Rare lies in its people — in their creativity, collaboration, and commitment to making every day brighter. Proudly Indian. Beautifully Rare. 💛 Akshika Poddar, lavish soni, Abhishek Srivastava, Bharat Sachdeva, VINAY SEMWAL, siwangini devi, Divya Gautam, Sneha talreja, Shalini Naidu. #TheHouseofRare #Diwali2025 #ProudlyIndian #TeamRare #FestiveSeason

A first for The House of Rare. We’re excited to announce a unique collaboration between Rareism and #BOBO — two creative forces coming together for a first-ever limited-edition capsule that reimagines everyday style through colour, print, and artistry. The collection blends vibrant hues with abstract florals and expressive detailing, bringing together the modern femininity of Rareism with the free-spirited aesthetic of #BOBO. This collaboration is more than fashion — it’s a meeting of perspectives, energy, and design philosophies within The House of Rare. Available in select stores only. Pre-orders open now. The collection goes live on November 1st. #TheHouseOfRare #RareismxBOBO #Collaboration #FashionInnovation #LimitedEdition Akshika Poddar, Abhishek Srivastava, lavish soni, Pulkit Verma, Ayushman Mitra

Dare to Be Rare: A 78th Independence Day Milestone for The House of Rare This 78th Independence Day marks one of the proudest moments in our journey. Our Founder, Manish Poddar, was honoured by The Times Of India in their Leaders of Change edition, a recognition that means so much to us as a brand proudly Created and Made in India. To be acknowledged on the nation’s most significant day, with the tricolour beside our name, is something we never imagined in our early days and even now. From starting as exporters to creating Rare Rabbit - Man (2015), Rareism - Women (2019), Rare Ones - Kids (2024) , Rare’z - Footwear (2024), and Rarefore - Events (2025) this journey has been built on resilience, gratitude, and the courage to dream bigger. Our story began in 2015, with a clear vision: not to follow trends, but to create with originality so others may find reason to follow. Being named Leaders of Change is not just an honour, it is a reminder to stay true, stay humble, and keep daring to be RARE. This milestone belongs to everyone who stood with us, our partners, teams, and supporters, each a pillar of strength in shaping who we are today. As we celebrate, in gratitude, inspired by India to keep building brands that reflect individuality, creativity, and responsibility. On this 78th Independence Day, being called a Leader of Change is more than an achievement; it is an episode of high responsibility and a promise to dream forward from here on. We are deeply thankful to our partners who made this journey possible: Retail & Lifestyle Partners @Lifestyle India, Shoppers Stop, Myntra, Flipkart, AJIO.com, Tata CLiQ Fashion, NykaaFashion. Tech & Platform Partner Google Meta @Appmakers PRAGMA @Faster Razorpay Unicommerce Shiprocket Mall Partners Sarath City Capital Mall, Inorbit Malls (India) Pvt. Ltd., Phoenix Mall of the Millennium, Phoenix Mall of Asia, Phoenix Marketcity Bangalore, Pandora (Dlf Mall Of India), Palladium Mall , Ambience Malls , Ub CityMalll, Pacific Mall Tagore Garden, Vega City Mall, LuLu Group India, Phoenix Marketcity Pune, Phoenix Marketcity Chennai, Oberoi Mall, Infiniti Mall, Mall of Ranchi, Mantri Square, The Pavillion Heights, The Esplanade Mall, Ardee Mall, Inorbit Malls (India) Pvt. Ltd. GVKOne ,Forum Mallss. Investors A91 Partnerss, Gruhas, Vedant Fashions Limited - Manyavar-Mohey.

Marking the unveiling of AW ’25 — WALK 5.0 An odyssey set against vast #horizons where silence feels infinite and the land itself becomes a stage. The collection moves in harmony with raw elements — fabric sculpted by wind, silhouettes etched against endless skies. Each frame captures a dialogue between nature’s scale and the individuality of form, where bold motifs and elevated cuts breathe a sense of freedom. #rarerabbit #rareism #new #launch #autumnwinter #campaign

We are humbled and proud to share that this Independence Day, Founder, Manish Poddar, was featured by The Times Of India in their Leaders of Change edition. Thank you for chronicling this nation’s journey with unwavering integrity and for recognizing Rare. Featuring our CBO lavish soni as the flag bearer. A special thanks to: Manish Poddar, Akshika Poddar. #MakeinIndia, #PrimeMinistersOffice, #RetailForumofIndia, #PRCIndia, #CEOsGroupIndia.

Strength and subtlety. Structure and flow. This season, power dressing is redefined — not with noise, but with intent. Guild & Ruby bring tailored precision: sharp shoulders, strong lines, and the quiet confidence of form that speaks before you do. Because in a world that moves fast, some things arrive exactly when they’re meant to. IN TIME. ft. @ksu.zubkova @lucas.stuchi @ricardoguido58@rodriglemos @dakshasr . . . #rarerabbit #rareism #new #launch #campaign

The largest store of Rare opens doors on 13th of September, Shakespeare Sarani, Kolkata.  Milap – where ideas, stories, and people come together. It’s about the people who shape it. Milap is where our teams, partners, and visionaries meet, share, and build what’s next. It’s a space for connection . Here’s to the moments that spark change, the people who inspire it, and the future we’re crafting together. Featuring @Manishpoddar & Akshika Poddar . . . . . . #Milap2025 #TheHouseOfRare #RareRabbit #Rareism #TogetherRare

Denim All rounders Denim that fits , denim that feels. Join the movement. Our latest collection now live Instores , app and web. . . #rarerabbit #rareism #rareones #denim

NOBLE FRIEND In a world where lines are drawn and colours are poured with purpose, there stands an artist not bound by brush or canvas alone - together, they compose a visual symphony. A campaign where craftsmanship meets character, and every piece worn carries the echo of legacy, precision, and poise. At the heart of it all stands a noble friend — more than a companion, a muse. #rareism #polo #new #campaign

NOBLE FRIEND In a world where lines are drawn and colours are poured with purpose, there stands an artist not bound by brush or canvas alone - together, they compose a visual symphony. A campaign where craftsmanship meets character, and every piece worn carries the echo of legacy, precision, and poise. At the heart of it all stands a noble friend — more than a companion, a muse. #rareism #polo #new #campaign