Taboola

Our CEO Adam Singolda took the stage at #POSSIBLE2026, joining Kristen Scholer at the NYSE Speakers' Corner and sitting down with Serge Matta, President of LG Ad Solutions, for a fireside chat at the Possible Studio. Last week, we launched Realize+, an agentic AI system that turns publisher inventory into a high-performing revenue engine. For publishers, that means accessing demand that the walled gardens don't deliver.  For advertisers, it means scale that actually converts. Transparent, measurable performance at scale.  Beyond search and social.  That's what Taboola is built for.

Big news for our team 🎉 A huge congratulations to our CEO Adam Singolda on being named to the Performance Marketing World International Powerlist for the second year running, one of the top 100 global marketing leaders making the biggest positive impact on the industry, as nominated by peers. It's a reflection of nearly 20 years of building Taboola, growing from a startup with a big idea to a platform reaching 600M+ daily active users across the world's leading publishers. And the next chapter is just getting started. With Realize and Realize+ and agentic AI, we're redefining what performance advertising looks like beyond search and social. Thank you to the incredible Taboola team and our partners who make this possible every day.

From rate cuts to market swings, finance readers are highly intent-driven. But not all content is created equal: some content sparks more actions than others  Which types of content drive the most engagement in your experience? #FinanceMarketing

We're at POSSIBLE in Miami this week, and we couldn't have asked for a better moment to share some big news. Taboola is partnering with PayPal. Through this exciting new relationship, advertisers using Realize can better understand and reach customers by tapping into data from trusted leaders in shopping and commerce, sourced from PayPal and Venmo. That means reaching high-intent audiences grounded in real purchase behavior, at the moments that matter most. Rooted in how people actually spend. We're at the Fontainebleau through April 29. If you're at POSSIBLE, come find us at #POSSIBLE2026 https://lnkd.in/evySAYyW PayPal partnership press release: https://bit.ly/4sYhxJq

tipsheet.ai spotlights Realize+ and the shift toward agentic AI in advertising. As marketers move beyond manual optimization, systems that can continuously learn, adapt, and drive outcomes are becoming essential. Appreciate John Ebbert for the thoughtful coverage and perspective. Read more: https://bit.ly/48gHe0s

🎤Are you the marketer AI replaces? In his OMR keynote, Tom Inbal (SVP Strategy & Marketing at Taboola) tackles marketing’s courage problem. For years, the industry traded courage for data-backed safety. But now that AI has turned safe optimization into table stakes, there’s nowhere left to hide behind a dashboard. This talk is about what survives the automation wave, what doesn't, and what it actually takes to make a call when the numbers won't make it for you. 🗓️ May 6, 11:20 – 11:40 AM | Blue Stage Don’t miss out and add it to your schedule: 👉 https://lnkd.in/dNRHjpTB #OMR26 #Taboola #MarketingStrategy #AI #Leadership #FutureOfMarketing

Performance marketers have been fishing in the same overcrowded pond for years. Rising costs, flattening returns, the same audiences recycled at a premium. We’re changing that with Realize+, an agentic advertising system built on the Realize platform. It makes decisions, shifts budget in real time, and optimizes campaigns continuously. Drive incremental growth beyond the walled gardens, without the complexity. And for the first time, advertisers can run Realize+ directly from within Claude. This is what performance advertising looks like when it actually works for you. Now in Beta.

80% of performance marketers say they’d invest more in the open web with AI-powered automation. We’re introducing Realize+ to help advertisers do exactly that. Realize+ is an agentic AI system that continuously optimizes campaigns, shifts budget in real time, and drives measurable outcomes at scale. In addition, for the first time, advertisers can connect to Realize+ via a Claude skill—bringing AI-driven decisioning directly into their workflows. Read more: https://bit.ly/496UeG7

We’re soon heading to Hamburg for OMR with a lineup focused on measurable growth and performance strategies. Where to find us: 📍 Booth F10 (Hall A1): Connect with our team for a 1:1 strategy session. 🎓 Performance Masterclass: Learn how Kleinanzeigen generated 20% with Realize than with other channels with Gino Marcel Franz and Iaroslav Grytsaienko. 🎤 Keynote from Tom Inbal, our SVP Strategy & Marketing: “Marketing Has a Courage Problem: Are You the Marketer AI Replaces?" 📈 Guided Tour: Patrick Walter shares tactics for driving incremental growth for e-com brands. Join us for a strategic discussion or an after-hours drink at our booth. We look forward to seeing you there. Book your meeting here: https://lnkd.in/dswbEK2c #OMR26 #Taboola #OpenWeb #PerformanceMarketing #DigitalMarketing #Hamburg

Behind the rise of DeeperDive, one of the largest and fastest-growing answer engines in the world. A new feature explains what's behind the product's rapid adoption among publishers like HuffPost and USA Today, why its a hit with ~7 million monthly active users, and how it's part of a new agentic future for publishers, being powered by Taboola. Press Gazette Charlotte Tobitt | https://bit.ly/4cuUuQa