The PR Net

Two days to go until YoungExecs returns, happening this week at Jade Rabbit NYC. Our September 2 host committee is ready to bring our community together for an evening of cocktails, conversation, and connection. Join us this Wednesday, before it is too late! Limited tickets are available here: https://lnkd.in/eX_s6wci

The PR Net welcomed members of its New York Chapter to Pebble Bar at The Rink at Rockefeller Center for an evening of drinks and conversation in the heart of Midtown Manhattan. Bringing together communications, marketing, media, and events senior professionals, the gathering provided an opportunity to reconnect, exchange ideas, and expand professional networks against the backdrop of Rockefeller Center. Guests enjoyed the outdoor summer setting and elevated cocktails while connecting with peers. 📸: Olivia LiCalzi/BFA

Destinations are no longer just places to visit. They are sophisticated brands competing for attention, shaping culture, and building partnerships that drive real impact. Our latest Digital Event brought together Kiwan Michael Anderson of Bermuda Tourism Authority, Tiffany Townsend of New York City Tourism + Conventions, and Jennifer Chiesa of See Monterey, moderated by Sara Joseph Noyes of Orchestra, to explore how destinations are defining their brands, evolving their creator strategies, and building partnerships that last. Read the full recap here: https://lnkd.in/eJ9nGptu.

Meet the host committee for our September YoungExecs event at Jade Rabbit NYC. These marketing and communications leaders from Hinge, Apollo Theater, Gucci, TikTok, Walker Drawas, Campari Group, Louis Vuitton, The Leading Hotels of the World, and sundays studio will help us welcome guests for an evening of cocktails, conversation, and networking with fellow rising leaders across the industry. Join us September 2. Spots are limited. Click here: https://lnkd.in/eX_s6wci to reserve your spot.

Affiliate marketing was built on a simple equation: a reader clicks, a reader buys, everyone gets credit. But as AI reshapes discovery, audiences move across newsletters, podcasts, Substacks, and shopping assistants, and the last click becomes less telling, the equation is changing. Six marketers and affiliate leads weigh in on where value is moving, what’s quietly converting, and why trust may be the one metric that still travels. Read more at https://lnkd.in/eEcRjJGc

As AI reshapes how brands create and communicate, originality is becoming more valuable, not less. The industry’s most creative voices are pushing back against AI’s flattening effect, championing the human instincts, lived experience, and creative fingerprints that technology can’t replicate. We asked three marcomms leaders what AI can’t replace and why originality may be the industry’s most valuable currency yet. Read more at: https://lnkd.in/e6MrGxJw

Industry News: DADA Goldberg has welcomed gregory werbowsky as VP, overseeing Arts, Culture and Hospitality, bringing more than a decade of experience leading communications for fashion, luxury, and cultural brands, including Anne Imhof, Christopher John Rogers, Saint Heron, Bode, and The Standard Hotels. The agency has also added four new clients to its roster: The Fifth Avenue Hotel, Gabriella Khalil, PERRIN PARIS, and Jamie Haller INC. Image courtesy of DADA Goldberg.

As summer winds down, a new season of opportunities is on the horizon. From agency and in-house communications roles to positions across marketing, PR, and events, The PR Net Jobs Board features a curated selection of openings from leading brands and agencies. Explore the latest opportunities at https://theprnet.com/jobs #jobs #hiring #theprnet #opportunities #publicrelations

YoungExecs returns September 2 for an evening at Jade Rabbit NYC, bringing together rising talent across marketing, communications, media, and creative industries for cocktails, conversation, and connections above Midtown. Perched atop Kimpton Era, Jade Rabbit offers sweeping 360-degree views of Rockefeller Center and the New York City skyline, creating a dynamic setting for meeting peers and expanding your professional circle. Following five sold-out editions, this next installment is designed to bring the next generation of industry leaders together in a relaxed, elevated setting. Tickets include passed canapés, stationed bites, and a premium open bar. Attendance is limited. Click here: https://lnkd.in/eX_s6wci to reserve your spot.

Destination marketing is evolving as places become brands in their own right, competing for attention across the same channels as consumer brands and using creators, partnerships, and cultural storytelling to build lasting relevance. Join us on Tuesday, August 25, at 1:00 PM ET for a digital conversation exploring how today’s leading destinations are defining their identities, shaping their stories, and building partnerships that stand out. Featuring Kiwan Michael Anderson, Director of Global PR & Brand Partnerships at Bermuda Tourism Authority; Tiffany Townsend, EVP of Global Communications at New York City Tourism + Conventions; and Jennifer Chiesa, Director of Public Relations at See Monterey, the discussion will be moderated by Sara Joseph Noyes, Head of Travel & Hospitality at Orchestra. Together, they’ll explore evolving traveler expectations, the impact of the creator landscape, and what makes a brand pitch or collaboration stand out. To RSVP, please email events@theprnet.com