We’re so grateful for the creativity, curiosity, and fresh perspectives our intern class has brought to UEG this summer. Thanks for making it one to remember!
United Entertainment Group
Advertising Services
NY, NY 25,248 followers
United Entertainment Group (UEG) is an award-winning global entertainment, sports and lifestyle agency.
About us
UEG is a global entertainment, sports and lifestyle agency. We create breakthrough marketing by leveraging the people, properties, and platforms that shape culture. UEG was built with Hollywood powerhouse United Talent Agency and the world’s largest communications firm Edelman. Our insights, ideas, intel and access give brands the leading edge and inspire multi-channel activations.
- Website
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http://www.uegworldwide.com
External link for United Entertainment Group
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- NY, NY
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Rights & Partnerships, Brand Experiences, Talent & Influencers, Content, Communications, Creative, Social Strategy, Film, TV, Entertainment, Sports, and Lifestyle
Employees at United Entertainment Group
View 174 employees at United Entertainment Group
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Locations
Updates
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New from UEG MENA: Sawsan Abdillahi shares why the future of entertainment partnerships isn’t about sponsoring culture—it’s about helping create it. Read below!
United Entertainment Group MENA's Sawsan Abdillahi shares her observations from brand and entertainment partnerships surrounding Spider-Man: Brand New Day, and explains why brands that win the next decade will not sponsor culture, but will help create it. "Driving back home from the cinema that evening, I realised I had spent almost three hours inside the world of Spider-Man. Only two and a half of them were inside the cinema. That is the shift. Not media buying; but building worlds that extend beyond the content. The region has already shown it can host the world’s biggest stories. The next chapter is making sure the brands that lead this region become part of them," says Abdillahi. Read the full article here: https://lnkd.in/dz4htVWn
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New Day. New Ride. From the red carpet to the big screen.🕷️🚘 Proud to help bring this partnership between BMW and Spider-Man: Brand New Day to life through a true 360° campaign across cross web, app, CRM/emails, social, influencer content, in-car content, retail, and a custom TVC, all designed to bring the action closer to fans worldwide.
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You’ve heard of Hot Girl Summer but get ready for Hot Curl Summer! In collaboration with TRESemmé, UEG has cast your favorite campus crush, actor Belmont Cameli, to star in its new social campaign celebrating the debut of the TRESemmé Bouncy Curls Collection. As the ultimate curly-haired leading man, Belmont is bridging the gap between that online obsession and your demand for an easy styling routine that stays flawless in humidity. After all, when your hair is this defined, everything gets hotter.
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Fresh off his appointment as Edelman's Vice Chairman, our CEO and Founder Jarrod Moses shares his perspective with The Drum on the future of talent marketing, and why the strongest brand-celeb partnerships are built on long-term relationships, equity, and shared incentives, not one-off campaigns. Read more: https://lnkd.in/eY5sXCAR
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United Entertainment Group reposted this
If Spider-Man is busy saving everyone's day, who is saving his day? 💔 Ahead of Spider-Man: Brand New Day's release, Samsung Electronics is launching a campaign in partnership with Sony Pictures Entertainment to promote series 8 of its foldable Galaxy Z products—debuting an original story showing how its Galaxy Z Fold 8 can withstand the superhero’s lifestyle. The ad stars Jacob Batalon reprising his role as Spider-Man’s trusty sidekick Ned Leeds, while the actor behind the superhero’s mask is never revealed. Behind the scenes, Samsung turned to Marvel Entertainment alum Kasra Farahani, who worked on Thor and Captain Marvel, to direct the spot. “The most successful partnerships create stories fans genuinely want to experience, with technology integrated in ways that feel natural to the characters and stories they love,” said Keena Grigsby, CMO and VP of mobile experience at Samsung Electronics America. Read more on the campaign 👉 https://adweek.it/4fsxVNo
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Proud to see our EMEA Managing Director, Paul Tremain, featured in The Drum, sharing his perspective on what it takes to create work that truly resonates. As Paul puts it: "Playing it safe is no longer enough. When you're brave enough to back culturally relevant ideas, you can create something bigger than a campaign: a cultural moment that drives outcomes." Read more in The Drum's latest feature: How do agencies keep the love alive?https://lnkd.in/eMeWidfE
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United Entertainment Group reposted this
New: Jarrod Moses, founder and CEO of United Entertainment Group (UEG), has been appointed as vice chairman of Edelman. Nikki Haley, former Republican South Carolina Governor and U.N. Ambassador, previously served as vice chair. Haley, who joined Edelman in 2024, is no longer with the firm. More: https://lnkd.in/gRcyH-a4
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We teamed up with Velocity Black to create its first Residence in LA for the World Cup transforming a beautiful Hollywood Hills home into a cultural club house that sat at the intersection of fashion, art, culinary, creative and football. #velocityblackresidence
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United Entertainment Group reposted this
Introducing the 2026 Jury for the Sports Marketing MVP Awards! Jas Dhami, Chief Client Officer, We Are Social Jamie Falkowski, Chief Creative Officer, Day One Agency Emily Hodkins, EVP, Head of Corporate Communications, Deutsch Maija Hoehn, CMO, broadhead. Andrea Isaac, Managing Partner, Havas Play NA Ignacio Jardonón, Executive Creative Director, R/GA Ivan Kayser, CEO, Redscout Micky Ogando, Founder & CCO, Bakery bob winter, Chief Creative Officer, Supergood Ann Wool, President, North America, United Entertainment Group Paulo Yanaguizawa, Executive Creative Director, Brazil, Monks Sampson Yimer, EVP Partnerships, NA, Momentum Worldwide The final deadline to submit is this Friday, July 10! Enter here: https://adweek.it/4exvgmS