Valpak

May 1st isn’t just another date on the calendar. It’s the moment when consumer behavior starts to shift. Warmer weather. More movement. More spending. More decisions being made locally. The question is: Will your brand be visible when those decisions happen? Spring turns into summer quickly. And once demand is here, it’s harder (and more expensive) to catch up. Now is the window to get in front of it with Valpak: https://ow.ly/bIf650YRP8l #LocalMarketing #SeasonalMarketing #GrowthStrategy #DirectMail #MarketingStrategy

Most business owners assume they know where their competitors are showing up. Search. Social. Maybe local sponsorships. But there’s one place many don’t think to check… The mailbox. Every month, millions of households open the Valpak Blue Envelope and flip through offers from businesses competing for the same customers you are. The real question is: Are your competitors already there? DM us your business address and we’ll send you a virtual envelope! #LocalMarketing #CustomerAcquisition #DirectMail #MarketingStrategy

DYI dental practices are the #1 buyers of Valpak PlusOne Postcards? Think about how people choose a dentist: • It’s not usually in the moment. • It’s when they finally decide, “I should book that cleaning…” • And when that happens, they don’t start from scratch. • They choose the name they’ve already seen. That’s where postcards win. For dental practices, it’s not just about awareness. It’s about being remembered at the exact moment someone decides to book. Curious why so many practices are leaning into postcards right now? Take a closer look: https://ow.ly/RgIn50YROWx #DentalMarketing #DirectMail #LocalMarketing #HealthcareMarketing #PatientAcquisition #PostcardMarketing #MarketingStrategy

Looking for a sales role where you can make a real local impact — and build a strong career while doing it? Valpak is looking for Media Sales Consultants to help local businesses grow with smart, data-driven marketing solutions. If you’re driven, relationship-focused, and excited by the power of direct mail + digital marketing, this could be a great fit. Apply today: https://lnkd.in/gkqbwQ9r #Hiring #SalesJobs #RemoteSales #MediaSales #MarketingCareers #LocalBusiness #NowHiring

When the economy feels shaky, a lot of brands instinctively pull back. That makes sense. It also creates an opening. Because consumers do not stop spending altogether during uncertain times. They get more selective. They compare more options, look harder for value and choose businesses they already know and trust. That is why going quiet can cost more than it saves. The brands that keep showing up with relevant, timely offers are the ones more likely to stay top of mind when a customer is finally ready to act. Visibility still matters. But right now, value matters even more. The smarter move is not spending blindly. It is staying relevant, staying local and giving people a reason to choose you when every dollar feels more important. Learn more: https://lnkd.in/eNAy7ccD #LocalMarketing #CustomerAcquisition #MarketingStrategy #SmallBusiness

This Earth Day, sustainability is more than a message - it’s a commitment. 🌎 At Valpak, environmental responsibility is built into how we operate - from responsibly sourced paper and 100% recyclable envelopes to smarter targeting that helps reduce waste and improve efficiency. At our manufacturing center in St. Petersburg, FL, sustainable practices remain a key part of how we serve both businesses and communities. This Earth Day, we’re proud to keep finding ways to market smarter while being more mindful of our environmental footprint. Learn more about our commitment to sustainability: https://lnkd.in/eTbCYm7x #EarthDay #Sustainability #EnvironmentalResponsibility #DirectMail #MarketingInnovation

Congratulations to Wesley Williams, GM at Valpak Clipp (TN & AL), on his reelection as VP of Sponsorships for American Marketing Association Nashville!

A Budget Blinds franchise took a chance on direct mail – and saw major results. In 4 years, the business grew 350%, with Valpak helping drive leads: https://lnkd.in/eqaW_YxW Growth starts when you stop guessing and start tracking what works. #MarketingStrategy #CustomerAcquisition #LocalMarketing #GrowthMarketing #PerformanceMarketing #DirectMail #OmnichannelMarketing #ConsumerInsights #BusinessGrowth

Modeled data is guesswork. That’s the problem. If your targeting relies on: - Cookies - Device IDs - Lookalike modeling You’re already losing accuracy. Valpak uses: - Real households - Real addresses - Real transactions We’ll be breaking this down live at LeadsCon Booth 562 April 22–24 Want a walkthrough? DM us “DATA” to book a private demo. 

New movers aren’t just changing addresses – they’re making some of their biggest buying decisions. And the brands that show up first often win. With Valpak’s new mover targeting, businesses can reach households right when they’re: • Setting up utilities • Furnishing their space • Finding local services • Building new routines That means smarter timing, less wasted spend and more opportunities to turn life changes into loyal customers. From home services to healthcare to retail, new mover data helps brands connect with high-intent consumers at the exact moment they’re ready to act. If growth is your goal, timing matters just as much as targeting. Valpak helps you do both: https://lnkd.in/eMEw6b8D #NewMoverMarketing #CustomerAcquisition #TargetedMarketing #DirectMail #LocalMarketing #GrowthStrategy