Vericast

Today's consumers expect personalized, locally relevant experiences. In our latest case study, Carter Bank scaled hyperlocal marketing that used market intelligence, dynamic creative, and branch-level measurement to match the right products to the right local opportunities. Hear from Chrystal Parnell and Jenni Pleasant about the campaign's success and their experience working with Vericast: https://ow.ly/9afb50ZHjcG. #FIPerformancePartner

The traditional drivers of bank loyalty are evolving. Today's consumers expect seamless digital experiences, immediate service, and personalized interactions. Financial institutions that meet those expectations will be best positioned to retain and grow relationships. Explore the trends reshaping retail banking: https://lnkd.in/gaYsgMXq. #FIPerformancePartner

We're proud to broaden our talent outreach through our collaboration with SpouseWorks and the Military Spouse Employment Partnership. Military spouses often navigate career growth alongside frequent relocations, bringing valuable skills, fresh perspective, and adaptability to every role. We're excited to connect with this talented community and support their professional journeys. Learn more here: https://shorturl.at/yjYd7. #FIPerformancePartner

When communities thrive, we all thrive. Vericast employees came together in July to support local students through our Vericast4Good School Supply Initiative, donating back-to-school supplies to help ensure students start the year equipped for success. In addition, a team of Vericast volunteers participated in United Way of San Antonio and Bexar County's Write Start program in San Antonio, helping prepare 2,200 supply bags for elementary, middle, and high school teachers. Thank you to everyone who contributed their time, generosity, and support. Together, we're helping students start the school year with the tools, confidence, and encouragement they need to succeed. #Vericast4Good #FIPerformancePartner

Are your marketing dollars reaching the communities you intend to serve? Census Tract Marketing helps banks and credit unions identify and engage communities more strategically, reducing CRA risk while improving marketing precision and performance. Learn how financial marketers can use geographic insights to better align outreach with business and regulatory goals: https://ow.ly/lXVA50ZzsMz. #FIPerformancePartner

Building a growth engine doesn't necessarily require more budget. It starts with making better use of the budget you already have. Sustainable growth often starts with simple shifts like staying present between peaks, preserving audience intelligence, and measuring impact beyond the easiest metrics. Watch Alyssa Armor's latest webinar for an in-depth discussion on how to build a growth engine that drives continuous engagement, stronger conversions, and measurable growth: https://ow.ly/5Sjb50Zy4lN. #FIPerformancePartner

Instant issuance is often viewed as a convenience feature, but for credit unions, it can be much more than that. In Nicole Machado's latest CUInsight.com article, she explores how instant issuance creates opportunities to strengthen member relationships, support activation, and build trust when it matters most. Read more: https://ow.ly/fj9h50Zy3Cz. #FIPerformancePartner

Consumer needs don't operate on a campaign calendar. For banks and credit unions, an always-on approach helps you stay visible when consumers are ready to engage, while allowing campaigns to continuously learn and optimize. Rather than starting from scratch each time, you build on existing performance and make every marketing dollar work harder. Alyssa Armor covers the importance of staying always-on and more in her latest The Financial Brand webinar. Watch the recording: https://ow.ly/wfn350ZwzOT. #FIPerformancePartner

More checking account applications don't automatically translate to more growth. The challenge for many financial institutions isn't volume, it's precision. Learn how data-driven targeting can help banks and credit unions identify the right households, improve acquisition efficiency, and drive stronger checking account growth: https://ow.ly/6prm50ZvNei. #FIPerformancePartner

What if your dashboard is only showing part of the story? Many institutions evaluate performance based on last-click attribution alone, but campaigns that build awareness also influence decisions and drive consumers to take action that often go uncredited. The question isn't just what converted. It's what caused the conversion in the first place. Alyssa Armor explains what the attribution trap is, how it happens, and what you can do to remedy it in her latest The Financial Brand webinar. Watch the recording: https://ow.ly/lqrk50ZuFep. #FIPerformancePartner