The people at Vuori are the heart of our philosophy—The Rise. The Shine.—the belief that the journey is just as important as the destination. This ongoing spotlight celebrates the employees who embody that mindset, and inspire us to live extraordinarily. For Michael Chen, Labeling & Compliance Manager at our Taiwan office, living an extraordinary life means not only living life to the fullest and enjoying every moment, but also recognizing that life will always bring challenges - it’s how you move through them that counts.
Vuori
Retail Apparel and Fashion
Carlsbad, California 327,269 followers
A New Perspective On Performance Apparel
About us
Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. We’re evolving the definition of traditional activewear.
- Website
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https://www.vuoriclothing.com
External link for Vuori
- Industry
- Retail Apparel and Fashion
- Company size
- 1,001-5,000 employees
- Headquarters
- Carlsbad, California
- Type
- Privately Held
- Founded
- 2015
Locations
Employees at Vuori
Updates
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Great days at Vuori are even better with great company, and that includes our furry friends. To celebrate National Dog Day, our Dog Days of Summer event at HQ brought together our dog-loving community for pup cups, photo moments, and visits from local vendors like Barkbus, Dogs On The Run®, and Dirty Dogs & Meow. As a dog-friendly campus, we appreciate the unique energy our pups bring to the office. They remind us to pause, connect, and find a little extra joy in the everyday.
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As part of our commitment to supporting the communities and natural spaces around us, a group of Vuori employees recently spent their morning volunteering at San Diego's Batiquitos Lagoon. The day provided an opportunity to learn more about this unique coastal ecosystem and the importance of protecting native plants and wildlife, with our team helping to clear debris from trails, rebuild damaged shade structures, and remove plastic mesh that posed risks to endangered wildlife. We are grateful for the ongoing partnership with Batiquitos Lagoon and the invaluable role they play in helping to restore the natural environment that inspires us daily.
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We’re excited to announce that industry veteran Carey Collins Krug will join Vuori as our new Chief Marketing Officer effective October 5. With deep marketing leadership experience from brands like Abercrombie & Fitch, David Yurman, Donna Karan NY, and Ralph Lauren, Carey will help advance our vision, strategy and global planning for the entire marketing function, amplifying the community, philosophy and values that have made our brand special since day one. Vuori Founder & CEO Joe Kudla shared: “Carey brings the kind of brand-building, consumer engagement and cross-functional marketing leadership that will be instrumental as Vuori enters its next chapter of growth. Her experience helping global lifestyle brands sharpen their storytelling and build deeper connections with consumers aligns closely with where we’re headed as we continue to scale.” Read more here: https://lnkd.in/gebucjvN
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As summer starts to wind down, we're looking back on one of our favorite days of the season - SummerFest 2026: Camp Vuori. More than 700 employees and their families came together at HQ for an afternoon filled with adventure, connection, and a little camp-inspired nostalgia. From archery and rock climbing to arts & crafts and yummy treats, the day felt like a throwback to the best parts of summer. Being able to share moments like these is truly special and reflects our roots of building strong community, being in great relationships and having fun along the way.
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For us, The Rise. The Shine. isn't just a manifesto or tagline we created. It's a truth we've all lived. A mindset in motion. A way of life. The Rise is moving toward deep, meaningful experiences that stretch us in new ways. The Shine is what follows: feeling connected, inspired, and fully alive. Together, they create a perpetual cycle of growth—inward, forward, upward—revealing the extraordinary possibility that lives within each of us.
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Last week, we opened our new Bicester Village store, located an hour and a half from London and just outside Oxford. Grand opening festivities included workouts with our V1 community and an exclusive in-store shopping experience. “I'm truly excited about this store as it represents the next step in our thoughtful UK retail expansion, and the first outlet location for Vuori in the region,” said Andy Lawrence, Senior Vice President, International. “To have Vuori positioned alongside so many other elevated brands in this location is a testament to what we are building and speaks to the power of our Coastal California lifestyle and how our message is resonating with a global audience.”
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Vuori Founder and CEO Joe Kudla recently sat down with The Retail Pilot - Leaders & Legends podcast to discuss Vuori’s journey, from identifying white space in men’s activewear to building a growing global brand with a fabric-first mindset. Listen in as Joe highlights the principles, people, and community that continue to shape Vuori’s next chapter.
Joe Kudla built a multi-billion-dollar brand on just $2 million. That's how little it actually took to grow Vuori into a global powerhouse with 100+ stores, 30+ countries, and 3,000+ employees. No burning through cash to buy growth. Just a scrappy team doing a lot with a little. I sat down with Joe, founder & CEO of Vuori, for this flight of The Retail Pilot, and he held nothing back. We got into why he walked away from a wildly successful finance career to chase a creative itch everyone told him was insane. He broke down how he spotted the men's activewear white space years before the rest of the market caught on, and how he hit profitability in just two years while running the whole operation out of a back stockroom. And when tariffs hit, his mandate to the team was simple: protect the dollars, never cut a single corner on quality. This one's a masterclass in building an enduring brand on your own terms. If you're building anything right now, this is the conversation you don't want to miss: https://lnkd.in/gRzAafCB #TheRetailPilot #Vuori #JoeKudla #RetailPodcast #Entrepreneurship #BrandBuilding #ActiveWear Sponsors: Rokt, Leap, Reflex and Raspberry AI
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We recently opened 11 new Vuori retail stores across the US in less than 2 months, marking new locations in Boston, Portland and everywhere in between including Chicago, Nashville, and Fort Worth. The new store openings are centered around our commitment to building community and being in great relationships across the globe. Catherine Pike, Senior VP of Retail, shares: "As we continue to be intentional with our retail expansion, Vuori is broadening our presence across the country in a way that feels authentic to our philosophy of delivering exceptional customer service while bringing communities together through our stores. I'm incredibly proud and grateful for the teams who have worked so hard in such a condensed timeframe - it's no small feat, and marks a major milestone for the brand as we continue to scale the business."
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The people at Vuori are the heart of our philosophy—The Rise. The Shine.—the belief that the journey is just as important as the destination. This ongoing spotlight celebrates the employees who embody that mindset, and inspire us to live extraordinarily. For Arthur Ashworth, Materials Coordinator, the key is looking forward to everyday and being excited and curious for what’s next, while remaining in the present moment – whether that’s spending quality time with friends, playing basketball, or just getting outside.
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