"This is also why pricing drifts upward over time. Not purely because the product demands it, but because the system requires it. Riders are not only paying for a better bike, they are paying for an inefficient architecture." In a follow up to our announcement last week, Yanke(Edwin) Tan (CEO of XDS International) dives more deeply into why cycling needed a reset. ❓ Question for you: Why do you think people who want to ride end up not riding? 🚴 Come meet Edwin and others this weekend at the #SeaOtterClassic at Booth R40. #BuiltInTheLab #RideXLAB #Cycling #WorldTour
Since the XDS/X-LAB public launch last week, we’ve seen a strong wave of interest from both retailers and consumers — and a lot of thoughtful discussion around the value XDS can bring to the market. For years, the industry has focused on building better bikes — and it has. But at the same time, the system around those bikes has become more complex, more fragmented, and ultimately more expensive to navigate. I spent some time putting down some thoughts on this. Not just about the product, but about the system behind it — where the cost actually comes from, and what changes when you start designing it differently, as one coherent whole. Full article below if you’re interested. https://lnkd.in/gv-Z7ht3