AJ Hoffman

Local trust still matters — especially in West Texas. New research shows that local TV news remains one of the most trusted media sources, even as media habits continue to shift. When people want reliable information that affects their daily lives, they still turn to local news. For businesses across West Texas, that trust matters. Being seen in places audiences already rely on helps brands feel familiar, credible, and relevant — not just visible. That’s why we continue to focus on a Total TV approach: local TV for trust and connection, streaming for reach and flexibility, and digital to stay present across screens. Together, it’s how businesses meet customers where they are — without losing credibility. ****Local markets deserve local expertise. That’s where we lead.**** #LocalMedia #WestTexas #TotalTV #TrustedLocal #AdvertisingInsights Simona Rivas Brian Righi Donna Johnson Nathan Rivera Judy Rodgers Ryan Coulehan Valerie Butler Guyton Meagan Fox Zachary Shelby Rhyne Jolina O. Jordan Frazier Sydnee Jolivette Gabriela Rodríguez NewsWest 9 FOX West Texas Camryn Leal Carl Meade Cory McIntyre Media Consumption Outlook: Local News Gains Trust and Political Attention Rises as Midterms Approach - CivicScience

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The Houston Film Commission Launches Major Film Incentive Program to Boost Local Production (Oct. 8, 2025) #FilmHouston #VisitHouston #FilmTexas #FilmIncentives --> https://lnkd.in/gfMW_gkk

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Meet Albert. Our student. A future operator. A future engineer. A future camera professional. Beyond the Classroom: Real Gear. Real Venues. Real Careers. What truly separates a standard training course from a career-defining experience? At UTV Broadcast Academy, the difference begins when the classroom lights turn off and the arena lights turn on. Meet Albert — not in a simulation lab, not behind a demo setup, but inside a real venue during a European League handball match. He wasn’t there to observe. He was there to operate. First, on replay systems — working within real OB workflows across EVS, SimplyLive, and Grass Valley ecosystems. Understanding timing. Pressure. Communication. Live decision-making. Then something more. He was given the opportunity to operate a full professional broadcast camera chain equipped with a Canon DigiSuper lens — a piece of glass worth as much as a premium car. This is not entry-level equipment. This is high-end, long-range, broadcast-grade optics used in elite sports production. Stabilized. Heavy. Precise. Unforgiving. The kind of lens most people don’t touch for years. Albert didn’t just stand next to it. He operated it. Headset on. Hands on the control arm. Mounted on a professional tripod platform. Working inside a live match environment under real broadcast pressure. At UTV Broadcast Academy, we believe confidence is built through responsibility. We don’t protect equipment by hiding it from students. We protect the industry by preparing the next generation to handle it properly. Albert completed his operational and engineering courses with us. That preparation opened the door. When he expressed interest in expanding into camera work, he wasn’t told to wait. He was given a chance. A chance to handle equipment worth tens of thousands of euros. A chance to feel the physical reality of a DigiSuper lens. A chance to understand framing, balance, and reaction speed from the camera position — not only from the replay desk. And that changes everything. Because when you understand both replay and camera operation, you stop being a single-skill technician. You become a multi-dimensional broadcast professional. For investors and strategic partners, this is the UTV difference. We are not selling certificates. We are building pressure-ready professionals who can walk into an OB van or a live venue and operate with confidence from day one. Meet Albert. This is what happens when doors are opened instead of closed. Don’t forget to explore the best Riedel, EVS, and Grass Valley VODs and manuals at: https://lnkd.in/gZGEqD_a Hit play. Become unstoppable. Watch. Learn. Broadcast. The dreamers of today are the leaders of tomorrow.

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Times Media Group is thrilled to announce the acquisition of Moser Community Media’s portfolio of 32 newspapers serving markets throughout Texas. This acquisition, which will become effective Monday, March 2, marks Times Media Group’s formal expansion into Texas and reinforces both organizations’ shared commitment to strengthening local journalism and serving communities with trusted, independent reporting. Read the full news release at https://lnkd.in/g456UXhj.

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Firebrand Media owner Times Media Group is expanding into Texas! “Local journalism matters because local communities matter,” said Steve Strickbine, Founder and Publisher of Times Media Group. “Our mission has always been simple and unwavering – to serve as a protector of community and a defender of truth. We invest in local news because informed citizens build stronger towns, stronger economies and stronger families.”

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Gray Media is adding to its roster of live sports on broadcast TV with a new agreement that brings Dallas Stars games from VICTORY+ to free, over-the-air stations in three states. https://lnkd.in/gYseN8_f

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Sports High School Sports News Spectrum signs 3-year deal to broadcast CIF-SS sports Spectrum will provide coverage on cable and streaming services By Steve Fryer | sfryer@scng.com | Orange County Register UPDATED: July 30, 2025 at 11:48 AM PDT Spectrum Networks is the new broadcast partner for the CIF Southern Section and will begin showing the football “Game of the Week” this season the CIF-SS office announced Tuesday. As part of the three-year deal, Spectrum will also show the girls volleyball Division 1 final and four CIF-SS basketball finals (boys and girls Divisions 1 and 2). Spectrum’s coverage will be available across multiple entities, including Spectrum News 1, Spectrum SportsNet and Spectrum SportsNet LA and Spectrum mobile channels. Roku and Apple TV are among the streaming services that carry the Spectrum coverage. The NFHS Network continues as a live-streaming partner of the CIF Southern Section. CIF-SS assistant commissioner Thom Simmons said FanDuel TV, which carried CIF-SS events last school year, was interested in continuing its coverage of the CIF Southern Section. But, Simmons said, the CIF Southern Section needs to avoid relationships with companies involved in gambling enterprises. FanDuel, which took control of Fox Sports West last year when the CIF-SS contract with Fox Sports West was in place, is involved in sports betting. Spectrum’s 14 weeks of CIF-SS football games coverage begins with the Sierra Canyon vs. Oaks Christian game on Aug. 29, The following Spectrum football games are Chaminade vs. Servite on Sept. 5 and Mater Dei vs. Corona Centennial on Sept. 12. Other games will be announced later. Simmons said production of football games will continue to be overseen by longtime producer David Otta. Tony Moskal and Cooper Perkins will again team up to provide play-by-play and color commentary as they have when Fan Duel televised high school football locally.

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Texas A&M has reached an all-time high for nationwide media placements: 76,000 media placements, a 72% year-over-year increase, with coverage spanning The Associated Press, The New York Times, The Wall Street Journal and every major U.S. broadcast market. Tim Doty, assistant vice president for national media and public relations, explains how strategic storytelling and research expertise elevated Texas A&M’s national visibility — and why that matters for public impact. Read how Texas A&M is redefining university media outreach: https://tx.ag/W30rvhF #TAMU #Research #HigherEducation

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Big news for Bentonville and all of NWA's music scene. 🎶 Live Nation Entertainment is working with the Momentary to bring a new 2,500-capacity venue — Bentonville Ballroom — to downtown Bentonville. The proposed 46,000+ sq. ft. venue would be located just south of the Momentary near 8th Street Market. Plans still need city approval, but the project is currently targeting a 2028 opening.

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Spanish Radio: The Beating Heart of Latino Los Angeles It happened again Saturday Night at the Pico Rivera Sports Arena in the heart of Latino Los Angeles. The crowd was buzzing for the headliner, but when the radio host stepped out to introduce the act, thousands of fans leapt to their feet, screaming and chanting—not yet for the star, but for the familiar voice of the radio personality they hear every day. That moment says everything about the place Spanish radio holds in Latino life. It’s not just a medium—it’s a companion. Families tune in at home in the kitchen or around a backyard barbecue. It’s there in the car, guiding the commute. It’s the soundtrack of the agricultural fields and the construction sites. Spanish radio is woven into the rhythm of daily life in a way no algorithm can replace. The roots run deep. In rural Mexico and much of Central America—where so many Latino immigrants trace their origins—as recently as 20 years ago, many communities had sparse TV access and relied primarily on radio for news, music, and companionship.... whole towns turned to radio as their lifeline. That habit crossed the border with them. That’s why Spanish radio is thriving in 2025, even as other forms of audio splinter under digital pressure. Some media planners assume Latinos consume digital content just like they do—Spotify, Pandora, TikTok replacing traditional formats. But the data tells a different story with respect to Spanish Radio. Nielsen has repeatedly shown high weekly reach among Hispanic listeners and strong loyalty to radio personalities and formats, even as streaming grows. And while Latinos are among the heaviest streamers, they overwhelmingly stream their favorite Radio Stations. Virtually, every major Spanish-language concert promoter puts the bulk of their ad budgets into radio. Car dealers and retailers rely on Spanish radio because, when used properly.... it delivers a real steady flow of customers. Local retail ad spend remains strong on Spanish Radio, even as national buys have dropped nearly 40% at times during this Summer. When it comes to moving product, nothing works better than a steady schedule of 24–30 spots a week—as long as the creative is strong. On the other hand, a weak spot is a wasted investment--a great reason to hire advertising professionals who understand the culture. Too often, some media buyers assume that the general market media strategies that work in English are directly transferable to a Spanish strategy. They just don’t. Having a true cultural specialist on your side is the difference between reaching an audience—or missing them entirely. Since my dad purchased KWKW in 1962, I’ve seen firsthand, time and time again, that Spanish radio is a cultural institution with a deeply rooted, heartfelt connection to its listeners. So if you want to reach Latino consumers today, just turn up the radio dial.

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Spanish-language radio isn’t niche—it’s a cultural powerhouse. The new State of Spanish-Language Media 2025 report from Harker Bos Group’s Crowd React Media shows why: • Spanish audio delivers daily influence – 69% of Spanish-speaking adults use radio weekly, with 38% making a purchase based on something they heard. • Radio talent = original influencers – Trusted voices who connect communities, inspire action, and build lasting credibility. • Spanish-language preference is strong – The need for culturally relevant, in-language content is only growing, with 42M+ Spanish speakers in the U.S. From AM/FM to podcasts, Spanish-language audio continues to shape opinions, strengthen community ties, and deliver results for advertisers. Brands that lean into these trusted voices and in-language connections will win big. José M. Villafañe Jose Mateo Jim Lyke Maria Castillo Cameron Coats Deborah Parenti Dana Schaeffer Mike Hulvey Annette Malave Benjamin Finley Melissa Burke Vincent Badolato Alan Leinwand #SpanishLanguageMedia #AudioMarketing #HispanicMarketing #RadioInfluence #CulturalConnection https://lnkd.in/ekSMVQPJ

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