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I'm the founder and CEO of Marketecture.tv, where experts interview CEOs and executives…
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Ari Paparo shared thisVery exciting to be growing our awesome team.Ari Paparo shared thisToday, I kick off a new professional era ✨ Excited to officially join Marketecture as Chief Commercial Officer. I’ve had the chance to work alongside this team and see firsthand what they’ve built. It’s different by design, and I’m excited to help shape what’s next. Proud to have a seat at the table—especially with a team that feels like family. There’s nothing better than doing your best work with people you genuinely enjoy and consider friends. Grateful to the founders Ari Paparo, Jeremy Bloom 🌞, Sam Khoury for the opportunity, and to AdTechGod ®️ and the broader team for the warm welcome. LFG 🚀!
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Ari Paparo shared thisOmg. Talking about Flash of all things!Ari Paparo shared thisHe was, and is, ahead of the game. That's Ari Paparo on Beet.TV nearly 20 years ago, while at DoubleClick. Note: Throughout the year, we are publishing Beet gems from our archives, celebrating our 20 years. So much goodness. A #GoldenBeet
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Ari Paparo shared thisThis week's newsletter: OpenAI + TBPN Tech platforms and influencers Podcasting and influencers Tech platforms abandoning credit card payments https://lnkd.in/eXxD5Chr
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Ari Paparo shared thisSomeone on Reddit collected a history of all the abuses and harassment by Pesach Lattin, the worst person in advertising: https://lnkd.in/eUMc6iS2
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Ari Paparo reposted thisAri Paparo reposted thisIf you're a MarTech or AdTech founder and Marketecture Live isn't on your radar yet, it should be. Today I joined Ari Paparo and Eric Franchi on the Marketecture Media Podcast. We talked about the $128B measurement gap in experiential marketing, why the industry is at an inflection point, and what it actually takes to build a standard from scratch. There was one question we didn't get to on the episode. Should marketers own their own experiences? My answer is a resounding yes. That's what this video is about. 🎙️ Full episode — link in comments. #ExperientialMarketing #CrowdAxis #MarketectureLive #FounderLife #Marketecture #ExperientialPowerIndex
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Ari Paparo shared thisAfter seeing a ton of AI demos last week I step back and assess the state of programmatic AI adoption in this week's newsletter: https://lnkd.in/eNw52fdf cc: PubMatic Rajeev Goel David Dworin FreeWheel MiQ Harry Tong Georgiana Haig
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Ari Paparo shared thisAmazing conversation and we broke some news about Trade Desk's beta testing of their MCP/AI solution. Listen on our podcast link below, or on YouTube.Ari Paparo shared thisThe highlight of Marketecture Live, Ari Paparo and The Trade Desk CEO Jeff Green talk stock purchases, AI, OpenPath, and more.
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Ari Paparo reposted thisAri Paparo reposted thisWhat a team! I was about to share this Marketecture Media photo from #MarketectureLive, and then I saw Megan Lindstrand’s takeaways. She asked for others’ thoughts on what they learned from the event, and here’s what I commented: …A big one was how many leading marketers from Weight Watchers to the NFL are leaning into connecting with people through cultural moments. So for all the technical CTV tactics - which are important as the message needs to be delivered effectively - there has to be something behind it that comes from insight and heart. And to go a bit further, AI came up probably in every session. Sometimes the speakers were trying like hell not to mention it (I’m looking at you Mario Diez). I also learned about new tech threats to be afraid of (thanks, Rob Leathern). It may be cliché, and it may not be anything new (cue Scott Monty with his Timeless & Timely brand), but “start with the heart” seemed to be a prevailing theme. And that takes me back to the Marketecture team. Amelia Tran, Jesse Meyer, Zach Rodgers and team pulled off one of the closest things I’ve seen to a flawless event. But beyond the logistical wins, it comes back to a crew that supports and believes in each other. It’s not a team that has put on thousand-person events together before - far from it. It’s like when you see a small market team make it to the finals. It still takes all the talent in the world — even the worst player in the major leagues of any field is still at the top 0.00001% of that specialty. Just not all teams can pull off a feat together and turn it into something special. Thanks to everyone who showed up literally and figuratively. Please do share any of your own highlights in the comments and any feedback with me personally. Can’t wait to see what the team does from here. Lastly, I’ll repeat something I told people repeatedly at the conference: being part of this was yet even more validation that Serial Marketers and AI Marketers Guild (AIMG) found the right home. If you’re not part of either yet and want to be, I’ll invite you in. There’s a lot of heart to go around, and we could always use more of it.
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Ari Paparo shared thisLast week Koah, the "AdSense for AI" raised $20.5 million. While I'm not a hater on principle, I've been pitched this opportunity from a bunch of companies, and am not a believer. My critical view in this week's newsletter: https://lnkd.in/eG5-fPdW
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Ari Paparo liked thisAri Paparo liked thisGoogle just (finally!) admitted that it will sell ads in Gemini. They didn't say when - but on their Q1 2026 earnings call, Google Chief Business Officer Philipp Schindler said: "It's fair to say that an ad product that works well in AI Mode would translate well to Gemini app. Ads have always been a big part of scaling products to reach billions of people, and if done well ads can be really valuable." Of course they were going to put ads in Gemini at some point. But Demis Hassabis has always strongly disputed reports that ads were on their way to Gemini, and freely mocked OpenAI for putting ads in ChatGPT. As far as I can tell, this is the first time any Google senior executive has acknowledged that ads are coming. Other highlights from the earnings: 1. Once again Google earnings was short on AI details but long on AI optimism. Sundar Pichai did specifically call out the growth of AI Mode but frustratingly didn't mention numbers. 2. Google continues to disprove everyone who think ChatGPT and other AI challengers will dethrone them anytime soon, with 19% search revenue growth. In fact, our forecast shows both Google Gemini and Google AI Mode outgrowing ChatGPT this year, and Google taking the lead in generative AI users by Q1 2027. 3. Google's Q1 capex more than doubled from a year ago, and is up almost 30% from last quarter. But unlike OpenAI, Google can afford that spending because they continue to make a fortune from search ads. And unlike Meta and X, Google's AI spending seems to be driving real revenue - including, according to Sundar, a 10% increase in search ad relevance, which just further ads to the bottom line.
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Ari Paparo liked thisAri Paparo liked thisI’ll scream it again, louder 🎙️ As AI & agents continue to accelerate what’s POSSIBLE …it’s still about the people. The relationships. The human connection. Yes, what’s true today may not be true tomorrow. And someone probably built and deployed a new agent while you were reading this (looking at you, Zelle Steyn 👀). But IMO… relationships, community, and real human connection matter more now than ever. And here’s the proof 👇 None of these incredible humans in these photos sent their AI agent to Miami. They showed up. IRL It’s the conversations. The energy. The coffee ☕️ the cocktails 🍸 The “quick chats” that turn into something bigger. That’s what makes POSSIBLE a must-attend. I Loved having my Amazon Web Services (AWS) team there for my almost 1-year anniversary as I had just accepted my offer right before last year’s event. And what happens at POSSIBLE? It shouldn’t stay there. Because the ideas, innovation, and problem-solving that start in Miami… carry forward into the weeks and months ahead. I tried to capture as many moments as I could on my phone, but honestly? It’s ALSO the uncaptured moments that stood out: • The BEST table at the Sparks / Ad Council dinner (you know who you are) • The execs I met in the Fontainebleau elevator or waiting in line for coffee • The BEST person to sit next to at Digital Fight Club Ashley Holmes • The energy at our AWS AI breakfast panel • The entire The Female Quotient team showing up strong • And my flight ✈️ home talking for 2+ hours with a customer That’s the magic of POSSIBLE. That’s the magic of this industry. Let’s keep learning. Let’s keep networking. Let’s keep paying it forward. Because while the tech will keep evolving… it’s the people, with creativity, grit, curiosity, empathy, and a love ❤️ for connection who will shape what comes next. I’m excited about the possibilities. And a big thank you to Christian Muche 🔜 POSSIBLE and the entire team for making my 3rd POSSIBLE one to remember 🙌
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Ari Paparo liked thisTruing up my #POSSIBLE2026 predictions. See comments for receipts. ❌ Attendance surpasses 10k – official number was 7,500 but there were lots of folks milling about without badges. ✔️ Basis tab at Bleau Bar surpasses 100k – I don't have confirmation on this but #BasisOasis was packed all week so no way they got out of there in 5 figures. ❌ Market cap for Teads surpasses 100mm – not quite but got close with stock price nearly hitting $1 on Tuesday. ✔️ Terence Kawaja beats Michael Kassan in Digital Fight Club – despite MK catering to the crowd with his charm, TK won em over with cold hard numbers. ❌ An actual fight breaks out at Eden Roc – no scuffle among ad tech but poor folks who booked vacation there were not happy. ❌ Jeff Green takes on the entire trade press – rather than them on, The Trade Desk hosted them in their space. ❌ Ari Paparo doesn't recognize m️e – he did! But it's always a best practice to assume he's not matching faces and names. ❌ AdTechGod ®️ is revealed – he/she/they were not! But the brand was omnipresent. ✔️ Neither invokes my name – they did not! But I didn't exactly keep a low profile. ✔️ Mediaocean wins the puppy bowl – no contest! ✔️ Bill Wise drops some #WiseWords – no duh! ❌ I get banned from HoopsinAdtech for only shooting trick shots – no ban but did get banished to court 3 where I managed to sink 3.Ari Paparo liked this❗ Here are my Possible predictions. ⁉️ That is, POSSIBLE – not, possible they come true. ‼️ Although that, too. ❗ Attendance surpasses 10k as gate-crashers storm the lawn at Fontainebleau Miami Beach. ⁉️ Basis tab at Bleau Bar surpasses 100k as vendors crash the #BasisOasis ‼️ Market cap for Teads surpasses 100mm after investors see the moat around their pool activation. ❗ Terence Kawaja beats Michael Kassan in Digital Fight Club on a technicality. ⁉️ An actual fight breaks out at Eden Roc where PubMatic and The Trade Desk have adjoining meeting lofts. ‼️ Jeff Green takes on the entire trade press in a Battle Royal. ❗ Ari Paparo doesn't recognize m️e. ⁉️ AdTechGod ®️ is revealed. ‼️ Neither invokes my name. ❗ Mediaocean wins the puppy bowl. ⁉️ Bill Wise drops some #WiseWords ‼️ I get banned from HoopsinAdtech for only shooting trick shots. ❗ Looking forward to a great week! ⁉️ Will share my report card on the plane ride home. ‼️ Everything is #POSSIBLE2026
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Ari Paparo liked thisAri Paparo liked thisI remember pitching Intel Capital when i was raising money for one of my early companies, AdECN. At the time, they were wrestling with something i found fascinating. Are we here to be the best venture capitalists or are we here to invest in companies that make our core vision real? At The Trade Desk, we've always known our answer. we're here to make the ecosystem better and that’s why we built TD7. TD7 is the venture arm of TTD, where we back early-stage companies building toward the same future we are. The open internet is powered by 1000s of companies, many of them early stage and many needing investment – but they are building things that can make the ecosystem genuinely better. Hightouch is doing exactly that and is using gen AI to help marketers create and manage campaigns more efficiently for brands and agencies who need it most. Today they announced a $150M Series D at a $2.75B valuation, and TD7 is proud to invest in a more open future alongside ICONIQ, Sapphire Ventures, and Y Combinator. i believe agentic AI is better suited for programmatic advertising than any other field and Hightouch is building proof of that vision. https://lnkd.in/gjSn797aGoldman Sachs and Bain Lead Investment in AI Marketing StartupGoldman Sachs and Bain Lead Investment in AI Marketing Startup
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Ari Paparo liked thisAri Paparo liked this🚀 The programmatic landscape just shifted and it's happening faster than anyone expected. At Innovators Unscripted at POSSIBLE, our CEO Andrew Casale joined Bedrock Platform's co-founder and CEO Shane Shevlin and ADWEEK's Kendra Barnett for a conversation about what the launch of Index Cloud unlocks. Programmatic has been held back by latency, cost, and complexity, concentrating power among a few major players. That constraint just disappeared. What changes now: 🧠 Intelligence and models become the differentiator. When infrastructure costs are no longer the bottleneck, DSPs of all sizes can compete. Performance wins without it being based on compute costs or QPS constraints. 🎯 Models can truly scale Lower latency unlocks the performance the open internet has always promised. ⚡Speed powers streaming success. Real-time decisioning keeps pace with the scale and unpredictability of live events, where milliseconds and concurrency matter. Where’s this headed? As Andrew shared, “Short of less than five bidders, every bidder in five years will be containerized because there will be no prizes for paying more of your OpEx to the public cloud. I think they will become a faint memory and it'll no longer be normal to stand up a bidder in the public cloud.” Interested in learning more about this shift? Tune in to Marketecture Media Live Podcast this Friday as Andrew joins Ari Paparo to go deeper on Index Cloud and what it means for programmatic’s future. #Possible2026 #Programmatic #OpenInternet #AdTech
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Ari Paparo liked thisAri Paparo liked thisThe Popwheels organization consists of four departments. Three of them you might be familiar with if you've been following along: - Department of Viral Linkedin Posts - Department of Winning Oversized Checks - Department of Ribbon Cuttings in New Cities But we also have a fourth department: The Department of Blowing Shit Up. You see, we've got a whole R&D team constantly collecting data and creating designs for a fire safe cabinet. And all the theory in the world doesn't matter if you don't actually do it. And that leads to videos like this -- we've got quite the colllection. So, here's the deal. This isn't an official reward but if you come in on the PopWheels crowdfund before Saturday and shoot me a message, I'll make sure we invite you to be in the audience of one of our next boom tests. Bring earplugs. https://lnkd.in/ekeNmdCh
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METHODS AND APPARATUS TO DETERMINE IMPRESSIONS USING DISTRIBUTED DEMOGRAPHIC INFORMATION
Issued US 20120239809
Example methods and apparatus to determine impressions using distributed demographic information are disclosed. A disclosed example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to…
Example methods and apparatus to determine impressions using distributed demographic information are disclosed. A disclosed example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.
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