Sign in to view Barbara (Basia)’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Sign in to view Barbara (Basia)’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Cherry Hill, New Jersey, United States
Sign in to view Barbara (Basia)’s full profile
Barbara (Basia) can introduce you to 10+ people at Amazon
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
12K followers
500+ connections
Sign in to view Barbara (Basia)’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
View mutual connections with Barbara (Basia)
Barbara (Basia) can introduce you to 10+ people at Amazon
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
View mutual connections with Barbara (Basia)
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Sign in to view Barbara (Basia)’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Experience & Education
-
Amazon
****** ******* ********* *** ******** ****** ******
-
*********
****** ******* ********* ****** *****
-
*****
****** ******* ********
View Barbara (Basia)’s full experience
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View Barbara (Basia)’s full profile
-
See who you know in common
-
Get introduced
-
Contact Barbara (Basia) directly
Other similar profiles
-
Michael Askew
Michael Askew
UX Evangelist, Entrepreneur, Cognitive Designer, and Aspiring Writer.<br><br>I am humbled and fortunate to have had opportunities in my career that have challenged me, forcing me to always be sharpening the blade. I’ve learned so much while working with top talent, and crafting experiences used by billions. It feels great, however there is so much more to do. Everyday I see standards ignored, or experiences that can be sooo much better.<br><br>To the user, the experience IS the product.
5K followersBellevue, WA
Explore more posts
-
Sarah Hunt
ServiceNow • 2K followers
Such a well written and thoughtfully articulated perspective on why the product design industry is shifting. Supporting new generations is how we nurture exceptional designers for the future. If expectations are misplaced too highly on delivery without room for growing people, the growth pipeline slows. The same applies to emerging leaders when they have less opportunity to develop key skills gained through mentoring junior designers.
7
-
David Eisner
Datadog • 7K followers
Wondering how to get your company to let designers start writing code? I have been talking to designers about how empowering it is to deliver designs as final code, and one theme I keep hearing is, “I love this idea, but I don't think my company would let me try it.” Here is a proven playbook to make it possible: 1. Start with low-risk UI fixes Think spacing issues, color swaps, and font tweaks. These are simple, non-functional changes that improve the experience, but are work engineers usually don’t want to spend their time on. It should feel like you’re taking something off their plate without adding risk. 2. Commit to no “vibe coding” Don’t let AI run free in the codebase. Every change should be deliberate, something you understand, and something you update yourself. Use AI to understand and suggest code, but make the updates manually. 3. Follow engineering’s process and standards Use the same workflows as engineers: create tickets, open branches, submit pull requests, go through code review, run tests, and follow QA. Show that you’re holding yourself to the same quality bar. If you go through code review, they have no reason to be worried about code quality. 4. Ask for the same permissions given to engineering interns If IT or Security is hesitant, explain you only need the same access given to engineering interns. If they trust 20-year-old interns with that access, they can trust designers with years of experience. 5. Build trust slowly Start with small fixes. If something looks too complex, leave it. Prove that design contributions are safe and valuable. Once engineers see your updates are reliable, they’ll invite you to do more. The payoff: Handoffs disappear. Design QA goes away. The gap between design and code closes. Designers polish the experience in the final medium. Engineers focus on deeper problems. Everyone wins. This shift is not hypothetical. I’ve trained my own team and others to do it with AI, and the results have been huge. 👉 Full write-up here if you want more detail: https://lnkd.in/evtuBZHR
15
-
Alessandro Fard
Braintrust • 4K followers
“Bad UX in healthcare doesn’t just frustrate users — it can delay treatments, confuse patients, and increase risk for providers. Good design isn’t just about aesthetics. In MedTech, it’s about saving time, building trust, and in some cases saving lives." At Create Ape, we design digital solutions that empower patients and support clinicians. Because healthcare deserves better design. This is just the beginning. See the full story on our blog — live now. Perfect timing for your Friday scroll: https://lnkd.in/g8XhEP9Q
13
-
Jennifer Darmour
Oracle • 4K followers
Enterprise tech has a design problem. Too often, design is treated as “look and feel” — a coat of paint added at the end. But this mindset is cumbersome -- and costly. Poorly designed systems overwhelm employees, slow adoption, and in high-stakes industries can carry huge consequences. Design isn’t optional. It’s a strategy. It’s systems thinking. It’s the force that makes technology actually work for people. Look at Slack, Salesforce, ServiceNow, and Figma. Each transformed not just tools, but the way people connect, collaborate, and create. That shift didn’t come from technology alone — it came from design. Where design takes the lead, transformation inevitably follows — that’s the future of enterprise. Read more here: https://lnkd.in/gdbN5v5T #enterprisedesign #UXstrategy #humancentereddesign #designleadership #AItransformation
27
3 Comments -
Denise Miqueli
Pratt Institute • 1K followers
Hot take for designers experimenting with AI + legacy systems: You don’t have to pick one AI tool and hope it integrates perfectly with your design archive. If you can get to the code, you can make it work. I’ve been testing different AI platforms for strategy and prototyping. What I realized: You can use any AI tool you’re comfortable with to think, prototype, and generate UI — as long as it outputs code. Then: 1. Copy the generated code 2. Paste it into Figma Make 3. Let Figma rebuild it using your UI/style library 4. Edit, refine, and share inside your real system That means: • Strategy can live anywhere • Prototyping can move fast • Your design system still governs the final output AI becomes a thinking partner. Figma stays the system of record. For teams sitting on years of legacy designs and wondering how to bridge that with AI experimentation — this is a practical path. #DesignSystems #AIforDesign #Figma #ProductDesign #DesignOps
13
2 Comments
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content