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French
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Italian
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English
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Soho House
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Conde Nast eCommerce Strategy Team
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Gamma Phi Beta - Western University
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Paul Jones
Paul Jones
I have consulted for Procter & Gamble and coached the National 4-H Council, written five international telethons that collectively raised more than $650 million for children’s hospitals, produced corporate videos for IBM and AT&T, been quoted in Newsweek and the Los Angeles Times, and had a founding role in a $12 million children’s charity. For more than 6 years my blog, causemarketing.biz, was the go-to source for tens thousands of marketers worldwide and includes more than 1,000 posts. <br><br>My work in the electronic media has enjoyed a national television audience many times.<br><br>For five years I was the headwriter of the Children’s Miracle Network’s annual, 21-hour, telethon broadcast to more than 200 network-affiliated TV stations in the United States and Canada.<br><br>I've won an armful of awards for everything from publications excellence to a Gold Quill-winning PSA campaign that pulled double-duty as a successful national fundraiser. Later I was responsible for three national accounts, which brought CMN more than $5 million a year.<br><br>I've consulted with clients including AT&T, IBM, Merck, Credit Suisse, and nonprofit charities and trade groups including the American Diabetes Association, the National Association of Truck Stop Operators, and the International Financial Services Association.<br><br>I had a co-founding role at Operation Kids, a 501(c)(3) children’s charity, where I helped develop its market positioning and branding, fundraising approach, designed the criteria for member charities and built relationships with them, as well as taking on various operational roles. <br><br>I started the boutique marketing & communications consultancy, Alden Keene & Associates in 2005 and have been quoted in Newsweek.com, the Los Angeles Times, Ad Age, Slate, About.com, The Chronicle of Philanthropy, Pizza Today Magazine, The Courier-Journal, MediaPost, The Enterprise, and others.
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