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Innovative brand and business strategist who is passionate about building highly targeted…
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Clients Danielle DuBoise and Whitney Tingle team up with ultra-innovative, vegan chef Matthew Kenney to launch a series of dishes for Sakara
Clients Danielle DuBoise and Whitney Tingle team up with ultra-innovative, vegan chef Matthew Kenney to launch a series of dishes for Sakara
The Beyonce and Jay Z of the plant-based world just announced a big-deal collaboration
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My client, Alan Faena, is a true "Urban Alchemist" -- transforming Miami Beach with Faena District -- a six-block project that includes an art center.
My client, Alan Faena, is a true "Urban Alchemist" -- transforming Miami Beach with Faena District -- a six-block project that includes an art center.
How the Faena District Is Transforming Miami’s Mid-Beach
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So excited to be working with my new client, Tribeca Enterprises, redefining experiential storytelling with The Tribeca Hub.
So excited to be working with my new client, Tribeca Enterprises, redefining experiential storytelling with The Tribeca Hub.
Tribeca Hub Lineup
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Holly Lang liked thisHolly Lang liked thisI’m ex-LinkedIn, and this is the reason why your impressions have plummeted. Firstly, nobody knows *exactly* how the LinkedIn algorithm works. Yes, that includes me. Anyone claiming to know either works inside LinkedIn's engineering team, is married/related to them, or outright lying. Even when I was still working at LinkedIn, I couldn’t find out how my own content was distributed. That's how much emphasis they put on protecting fairness and stopping anyone from gaming the system. But I know enough from the inside to tell you what’s myth, what’s noise, and what’s actually happening. ___ 👽 Myth 1: LinkedIn lowered your reach to sell Boosts. → Plausible, but unlikely. Killing trust = killing the platform = Substack wins. 👽 Myth 2: Video is being prioritised, so your text posts got throttled. → If this was true, video impressions would be skyrocketing. They’re not. 👽 Myth 3: LinkedIn is silencing women. → LinkedIn's new LLM is biased, yes. But there is zero commercial incentive for LinkedIn to suppress women’s reach. 👽 Myth 4: Engagement pods got nuked, so everyone's impressions dropped. → Yes, Pods are being tackled but that doesn’t explain why everyone saw a drop. 👽 Myth 5: There’s simply more content due to AI. → True… but still not strong enough to cause a platform-wide reach dip overnight. 👽 Myth 6: Your SSI Score is low. → SSI doesn’t control distribution per se. It’s a spam-prevention score. ___ 💡 What has ACTUALLY changed? → LinkedIn shifted how it analyses and distributes your content with its new, very own LLM. → The feed now behaves more like a “For You” page similar to TikTok/Instagram/etc. 💡 How does it all work? → The system looks at who you are, what you post, and what you engage with. → Then it groups you with people “similar” to you. → It shows your content to them, not just your network. → Your older posts stay alive longer if the system believes they’re relevant. ‼️ LinkedIn has become less network-based distribution and more persona-based distribution. 💡 What does this mean for you? Your impressions dropped because your audience changed without you realising it. ✅ Pros: You connect with more people like you and your feed becomes an echo chamber. ❌ Cons: You stop seeing, and being seen by, your ideal customers or the network you spent years building relationships with. 💡 What to do about it? My explanations in this post are massively oversimplified. There is a lot more nuance and additional context to take into account. That’s why I’m running a free webinar on the 11th Dec at 4pm GMT, deep diving into: → What actually changed inside the feed. → Why your impressions dropped. → How to get your content back in front of the right people. → Practical steps you can take immediately. Sign up here: https://luma.com/7iynsz34 👉🏻 Anything else you want me to cover in my webinar? Drop your questions/myths in the comments, and I will ensure to address them during the session.
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Holly Lang liked thisHolly Lang liked thisEvery Wednesday I post a collection of open jobs. Please tag, share and comment for amplification! (I am also available and looking😁) Integrated Marketing Manager - Pinterest https://lnkd.in/gjBN8CjA Integrated Marketing Specialist - Pinterest https://lnkd.in/g-KXycQe Senior Director, Global Media Strategy - Salesforce https://lnkd.in/gspmYtNA Senior Manager Growth Marketing Success Lead - PayPal https://lnkd.in/gP3PTgSP VP Brand Marketing - Foot Locker https://lnkd.in/gYHMx9WD Senior Manager Paid Media - PayPal https://lnkd.in/gi7Y3Djh Social Media Specialist - ESPN https://lnkd.in/gyXYwfAG Senior Product Marketing Manager, Music - Apple https://lnkd.in/g83kjPUZ Brand Manager, Values - Apple https://lnkd.in/guayWGAA Digital Media Director - Callaway Golf https://lnkd.in/gj_w3rzM VP Performance Marketing - SeatGeek https://lnkd.in/ggpCaQFx VP of Brand Marketing - P.F. Chang's https://lnkd.in/gj3jpG_6 Manager, Global Events Business Strategy - National Football League (NFL) https://lnkd.in/gibKkyMG Director, Brand Alliances - Major League Soccer https://lnkd.in/gUsGsaTz Championship Marketing Coordinator - PGA of America https://lnkd.in/g88uutiu Brand Director, Sonic - SEGA https://lnkd.in/gHruVQcN VP of Talent Partnerships - Crunchyroll https://lnkd.in/gpnuKsYa Global Theatrical Marketing Manager - Crunchyroll https://lnkd.in/gnzyPTt8 Director of Product Marketing - Strava https://lnkd.in/gqf3A8fS Marketing Manager - Spotify https://lnkd.in/gBGJKfMV Field Marketing Manager - Zillow https://lnkd.in/gEzi4PXK Senior Experiential Marketing Manager - Coinbase https://lnkd.in/gq48thWD Partner Strategy & Solutions Manager - New York Mets https://lnkd.in/g27HuBQQ Senior Director of Collabs, Sports and Music Partnerships - Levi Strauss & Co. https://lnkd.in/gAJueqpe VP Strategy - Vuori https://lnkd.in/gdXPyw-G Director, Video Game Licensing - National Football League (NFL) https://lnkd.in/g2X-2TJ6 Senior Manager, Global Influence - Calvin Klein https://lnkd.in/g6KjEQ8j Senior Specialist, Brand Partnership Marketing - Topgolf https://lnkd.in/gfGfgMvy Senior Social Media Specialist - Crocs, Inc. https://lnkd.in/gzk2iuhD Director, Creative Services - Raising Cane's Chicken Fingers https://lnkd.in/gBP_uUej
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Holly Lang liked thisHolly Lang liked this4 marketing tactics, tools, and strategies that are actually working for B2B businesses in 2024: 1/ Employee-Led Content Marketing B2C companies are spending millions on UGC creators to create content for them, because they understand that people want to hear from people. The B2B world hasn’t caught on yet, but the way to solve this is to utilise your team. - Pick 2-3 key staff members. - Try to pick different personalities. - Post 70% of your content from them. We avg. 60,000 views/month per employee brand. (Imagine 120,000+ eyes on your company every month.) —— 2/ Campaign-Based Launches Too many B2B brands are in a “Cycle trap”. Every month they: - Post X amount of social content. - Send X amount of emails. - Publish X blogs. But every week there is 0 impact from any of it. This is where campaign-based launches are important. - Create a priceless resource every 6 weeks. - Focus it on an outcome your ICP desires. - Launch across your marketing channels. Our clients get 100-300 new leads per launch. —— 3/ Story-focused emails Any email that feels corporate or “salesy” isn’t converting anymore. But we’ve been doubling down on one structure that is converting like wildfire at the minute: Step 1: Start with a relatable problem for your ICP Step 2: Tell a story about a client who had that issue Step 3: Explain how they solved it when working with you Step 4: “You had the same problem? [INSERT CTA]” We call these “PUSH” emails. —— 4/ LinkedIn The single most underrated marketing channel right now. Loads of companies still just see it as a recruitment channel. In reality, this is where your target audience hangs out. Marketing 101 = Put your message where your audience is. Your B2B audience are the people scrolling through LinkedIn. 85% of our leads come through or from LinkedIn. —— Only covering the organic side of things in this and barely scraping the surface of what’s working. But if more companies understood these 4 points, their marketing would dramatically improve. It’s different from what many brands are used to, but that’s also why it works. P.S. Follow me to learn how to use stories to get your company noticed Niall Ratcliffe 📚
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Holly Lang liked thisHolly Lang liked thisFeeling energized and excited after yesterday’s inaugural #CNBCChangemakers Summit in NYC where the key takeaway was that amazing things happen when women lead!!! What a privilege to learn from so many best-in-class women who are breaking down barriers across industry including Cathy Engelbert, Gina Raimondo, Laura Modi, Kate Ryder, Gina Mastantuono, #MistyCopeland and many more! Julia Boorstin BRAVA!! So proud to support you in creating this game-changing franchise for change-making women. joanne bradford Thank you for being the ultimate tailwind not only for this project but for everyone who is lucky enough to know you! And a special shout out to the CNBC + Full Picture teams whose dedication and hard work made this day a true success. Liane Mullin Bratcher + Amy Tsai you both are the definition of the 10% stretch … grateful to have you on the team. 🙏
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Holly Lang liked thisHolly Lang liked thisGo into monk mode with these 10 books (you'll thank me later): 1. The Hard Things About Hard Things by Ben Horowitz A playbook for dealing with the hard truths leaders confront every day. Lessons: • Build the business, not the culture • The importance of Wartime CEOs • There are no silver bullets, only lead bullets 2. Zero to One by Peter Thiel Teaching the most important skill in life: learning to think for yourself. Lessons: • Last can be first • Rivalry causes us to copy the past • Progress comes from monopoly, not competition 3. Predictable Revenue by Aaron Ross This book is the playbook for building sustainable revenue. Lessons: • Implement a proven outbound sales system • Create a sales machine using the $100M best practices from Salesforce 4. High Output Management by Andrew Grove I re-read this book 3 times to help me learn how to be a better manager and build processes for my team. Lessons: • Prioritize dual reporting • How to manage short-term goals • How to conduct effective performance reviews 5. Built To Sell by John Warrillow My bible for growing a small services business at scale. Lessons: • Learn to master specialization • How to build a business that runs without you • How to package your business for potential buyers 6. Radical Candor by Kim Scott The best guide for being a boss you would have wanted to have. Lessons: • Set the pace and the tempo • Criticize the wins and the losses • Drive results with the GSD wheel 7. Measure What Matters by John Doerr The only book needed to help you create Objectives & Key Results that work. Lessons: • Support OKRs with CFRs • Leverage stretch objectives to increase ambition • The 4 strategies to modify and adapt OKRs over time 8. The Everything Store by Brad Stone Breaking down the formula to Amazon's trillion-dollar growth. Lessons: • Less is more • The two-pizza rule • Incentivizing the doers and the brave 9. Traction by Gino Wickman The book that shakes you out of complacency and takes your business from a side hustle to a professional operation. Lessons: • How to communicate your future • View your system like your vital signs • Letting go of the vine to embrace change 10. Scaling up by Verne Harnish A practical guide for business leaders on how to grow their companies sustainably. Lessons: • How to attract and retain the right people • How to be accountable to your company's mission — Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more. Want my 2024 reading list? Join our community of 107,000+ subscribers today: https://lnkd.in/eMB4fWuy
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Holly Lang liked thisHolly Lang liked thisThis week, Goldman Sachs hosted its ninth annual 10,000 Small Businesses Holiday Market, with shoppers across our New York headquarters eagerly supporting 59 small businesses from 17 states – all owned by graduates of our 10,000 Small Businesses program. Each 10KSB participant completes a 12-week program of intensive learning, networking and mentorship – 100% funded by the Goldman Sachs Foundation at $0 cost to participants. Proud to share 67% of US participants increase revenues, and 44% hire additional staff just six months after graduation. This event brings so much fun across the firm every year as we #shopsmall and meet some of the amazing small business owners alongside our colleagues. We are happy to support so many incredible small business owners as they continue their entrepreneurial journey! Be sure to visit the online Holiday Marketplace. Happy shopping, everyone! https://lnkd.in/dxZSesXt
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Holly Lang liked thisHolly Lang liked thisAfter I left Hulu / Disney Streaming this summer, I took some time off and took on several consulting and advisory roles, including for a global commerce platform, an award-winning film & TV production company, a B2B media start-up and an innovative personal branding studio. I also joined the board of NPR, which has been invigorating and inspiring. I’m now expanding my consulting capacity and have the ability to take on more clients. I've spent my career at the intersection of entertainment, marketing, media and technology, and my areas of expertise include strategy & positioning; brand storytelling (ideation to activation); brand & growth marketing; creative in-housing; and strategic & entertainment partnerships. If you need help finding your brand's story and bringing it to life across everything you do and say, reach out and let’s talk.
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Holly Lang liked thisHolly Lang liked thisOn Wednesdays we shop deals. We’re turning Black Friday pink, bringing Walmart customers the hottest deals of the season on Wednesdays this November. You can shop with us for everything you need this holiday – saving time, saving money, & living better. Pretty fetch, right?
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Holly Lang liked thisHolly Lang liked thisAs many of you know, the TCS NYC Marathon is this Sunday, November 5. In just a few hours, some 50,000 people from more than 140 countries will test themselves in ways most of us can only imagine. You don’t have to be an athlete to know that completing a marathon takes strength, endurance, and adaptability. It’s about going the distance, not just a quick sprint. As the official title sponsor and tech partner of the NYC Marathon, we’re increasingly interested in what enterprise fitness means to business. Especially for marketers and growth leaders. Can your team go the distance? What are the qualities required of a company healthy enough to go all the way? And how can C-suites help apply that wisdom to building brands? Last night, we took over the best restaurant in NYC (per the Times), Tatiana by Kwame Onwuachi, and posed the question of what business can learn from the world of sports to four esteemed panelists and some 50+ industry leaders. It was a great night: lots of energetic and enriching conversations, some serious food; some serious food for thought with great guests, many of whom have been dear friends and peers for years. My top 3 takeaways from the evening: 1. Leadership is a team sport. Duh. But the best execs truly know their strengths and weaknesses—and actively surround themselves with *different* types of talent. 2. Challenge yourself to always change how you show up. It keeps your colleagues on their toes and forces you to stay engaged. Don’t run every mile at the same pace. 3. We all need more sleep than we think we do. A special thanks to our panelists @hansvestberg, CEO of Verizon, @harveyspevak, Executive Chairman and Managing Partner, Equinox Group, @evelynwebster, CEO, SoulCycle, and our co-host Nicholas Thompson CEO, Atlantic Media for the first-class convening authority. A shout-out to TCS CMO Abhinav Kumar, TCS North America Chairman, @SureshMuthuswami, Kamal Bhadada President of TCS Interactive, and the tireless (while sometimes sleepless) Ranganathan Sundaram. #CMOinsights #marketing #enterprisefitness Tata Consultancy Services TCS Interactive Equinox SoulCycle Inc. #verizon
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Paul Jones
Paul Jones
I have consulted for Procter & Gamble and coached the National 4-H Council, written five international telethons that collectively raised more than $650 million for children’s hospitals, produced corporate videos for IBM and AT&T, been quoted in Newsweek and the Los Angeles Times, and had a founding role in a $12 million children’s charity. For more than 6 years my blog, causemarketing.biz, was the go-to source for tens thousands of marketers worldwide and includes more than 1,000 posts. <br><br>My work in the electronic media has enjoyed a national television audience many times.<br><br>For five years I was the headwriter of the Children’s Miracle Network’s annual, 21-hour, telethon broadcast to more than 200 network-affiliated TV stations in the United States and Canada.<br><br>I've won an armful of awards for everything from publications excellence to a Gold Quill-winning PSA campaign that pulled double-duty as a successful national fundraiser. Later I was responsible for three national accounts, which brought CMN more than $5 million a year.<br><br>I've consulted with clients including AT&T, IBM, Merck, Credit Suisse, and nonprofit charities and trade groups including the American Diabetes Association, the National Association of Truck Stop Operators, and the International Financial Services Association.<br><br>I had a co-founding role at Operation Kids, a 501(c)(3) children’s charity, where I helped develop its market positioning and branding, fundraising approach, designed the criteria for member charities and built relationships with them, as well as taking on various operational roles. <br><br>I started the boutique marketing & communications consultancy, Alden Keene & Associates in 2005 and have been quoted in Newsweek.com, the Los Angeles Times, Ad Age, Slate, About.com, The Chronicle of Philanthropy, Pizza Today Magazine, The Courier-Journal, MediaPost, The Enterprise, and others.
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