Jeremy Barry

Today, we announced two new Engine integrations with Concur Travel and Concur Expense. I’m thrilled to share this milestone while we’re live on the ground at SAP Concur Fusion. Concur Hotel Connector customers can now access Engine’s network of over 900,000 properties globally. This brings more flexible options, access to our Direct Bill program, and our payment capabilities - all without leaving their familiar Concur workflow. We’re also streamlining expense management for Engine customers using Concur Expense by automating e-receipt transfers. This is the latest step in Engine’s expansion as a trusted technology partner at scale. Learn more: https://lnkd.in/geNm4fsq

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I recently sat down with Antonio Grassi, CTO at Fastcall, to talk about their journey going all-in on Salesforce 🚀 From the early “wild west” days of building a dialer for Salesforce Classic, through the introduction of OpenCTI, to today’s Salesforce-native communications platform 📞💬 In our conversation we cover: 🔹 Why “native in Salesforce” is important – communications data stored in Salesforce for reporting, automation and security 🔹 Leveraging Salesforce desktop and mobile experiences to deliver a seamless user workflow 📱💻 🔹 Navigating modern telecom challenges like deliverability and compliance 🔹 What’s next with emerging technologies like RCS and AI/Agentforce 🤖 A fascinating look at the evolution of a Salesforce ISV over more than a decade. ▶️ Watch the full interview: https://dub.sh/qaokLwC Thanks to Fastcall for sponsoring this conversation. Salesforce Architects Salesforce Developers

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Commerce & Revenue Optimization ​ Today, recommendations are the default in commerce—guests expect relevant options, not generic offers. Onboard is no different. ​ ​ Ascendion helps cruise lines use AI-driven personalization to make it easy for guests to discover, explore, and buy—whether it’s dining, retail, or excursions. With predictive offers and tailored recommendations, every interaction has the potential to increase spend and satisfaction. ​ ​ When commerce feels natural and helpful, it becomes part of the experience, rather than a distraction. ​ ​ Learn more: https://lnkd.in/guDUnmNc ​ ​ #CruiseLine #Ascendion #FutureOfWork #EngineeringAI #DigitalCommerce ​

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Announcing ​the Acquisition of Momentum by Salesforce We are excited to announce that Momentum has entered into a definitive agreement to be acquired by Salesforce.  Momentum is an emerging leader in the rapidly growing  AI-native Customer Intelligence and Observability space.  Over the last 5 years, call and meeting recordings became standard practice in the Enterprise, with the promise of improving sales productivity and much more.  The reality turned out to be much more difficult, as the prospect of reviewing thousands of hours of video became a "needle in the haystack” exercise.  Enter AI. Santiago Ordoñez, Ashley Wilson, and Moiz Virani – the founders of Momentum.io – realized the new hidden gold that was accumulating in the enterprise.  Leveraging their deeply technical backgrounds, they built a purpose built data infrastructure to index all this information for the AI era.  The product offered profound insights from all conversational data, from forecast and pipeline intelligence to competitive and product insights to customer service empathy.  Customers could flexibly define automations and watch Momentum’s AI infrastructure offer insights they could only dream of.  This led to rapid adoption amongst some of the most demanding and fastest growing customers in the world. With such rapid growth and enterprise scale adoption, it is not surprising they caught the attention of Salesforce. FirstMark’s journey with Momentum started a little over 18 months ago when we led their Series A.  We had been looking furiously to find companies that could successfully and deterministically deploy AI against the demanding rigor of larger enterprises.  In Santi and Moiz, we found deeply technical founders who had the foresight that context, data infrastructure, specialization and deep integrations were the winning ingredients to build a category defining platform for go to market teams.  In Ashley, we had the glue who brought the team together.  Our original thesis centered around how the atomic unit of a meeting could serve so many different use cases.  From specific insights on a rep or customer basis to aggregated insights around competitive share shifts, as small examples, the “meeting” – at scale – could become the ultimate source of truth for an organization. An acquisition of a company with the momentum (not the first time!) of Momentum is always bittersweet.  But it is obvious what a powerful combination Salesforce + Momentum will be.  Working with Santi, Ashley and Moiz, along with the new leaders and fantastic employees at Momentum, has been an incredible privilege for David Waltcher and I.  They have built a fantastic organization across the US, Vancouver, India and Argentina.  We are grateful for their partnership and, more importantly, friendship.  ​This ​is a fantastic outcome for FirstMark and we look forward to continuing to back the next generation of leaders driving the next wave of AI adoption.

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Last week, Propel Software was featured as an ISV partner among a select handful of logos for the launch of Salesforce’s Agentforce for ISVs. This is a new launchpad from Salesforce that enables partners like Propel to package their unique IP into full-stack AI solutions — securely, scalably, and with unmatched speed. Our offering, Propel One, has been in the hands of a number of customers in early adopter mode since the Summer. Companies like Breg, Guardant Health, and Allegro MicroSystems are already seeing the results: – Engineering teams are accelerating ECO processing and reclaiming time for innovation. – Quality and compliance leaders are leveraging AI for faster, more accurate decision-making. – Product teams are experiencing a productivity lift across the entire value chain. Agentforce is about empowering teams to do their best work, with intelligence that’s contextual, compliant, and collaborative. That’s exactly what our customers count on us to deliver with Propel One. Reach out to the team to learn more about Propel One here: https://lnkd.in/ggArK2XN Read more about the launch and what it means for the future of agentic AI: https://lnkd.in/gWv9b7i7

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Just got back from an incredible week at Dreamforce - where I had the chance to collaborate with some amazing colleagues at the Vonage Hub and booth - Michael Nelson, Katie Waymack, Gernot Scheichl, Alexander Wu, Lawrence Byrd, Nicole Colehamer, Joseph Scofield, Tyler Carew, Joe Chapa, Josh W., Aida Pourshirazi, Mark Berkeland, Bobby Maeda, Harrison G., Dominika Goss, Jimmy Malik, Karim Zourih, Kristen Hranicka, Laura Peterson, Marc Marchal de Corny, Michael Satake, Piotr Breda, Tally Tsabary, Marina Gerzon, Between great sessions, inspiring conversations, and a packed floor of innovators, one thing stood out: Marketers want real engagement, not just clicks. Oh, and let’s not forget Dreamfest… I got to see Benson Boone live, which officially made me the coolest - and most envied - person in my house. My daughter is still a little jelly. 😎🎤 Back to business - because what really has me excited is Vonage Conversations for Salesforce Marketing Cloud. It connects your SFMC journeys with two-way, personalized messaging across SMS, WhatsApp, RCS, and more, reaching customers where they actually respond. And now, with Agentforce integration, you can let AI handle routine interactions, seamlessly escalating to live agents when needed - all within the Salesforce ecosystem. ✅ Engage customers across every channel ✅ Automate responses with Agentforce AI ✅ Track and optimize results directly in SFMC This isn’t just message automation - it’s conversation intelligence, powered by Vonage and Salesforce. If you stopped by our booth or saw our demo at Dreamforce, let’s keep the conversation going! For more on Vonage RCS visit: https://lnkd.in/gBguRUjd #Vonage #SalesforceMarketingCloud #Agentforce #AI #RCS #ConversationalMarketing #MessagingAPI #CustomerEngagement #MarTech #CXInnovation #Dreamforce2025 #Dreamfest #BensonBoone #OmnichannelMarketing #Automation #CustomerExperience

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When Zendesk shifts from seat-based pricing to outcome-based pricing tied to resolution rates, finance leaders should be paying close attention. https://lnkd.in/gVbk-8K5 This isn’t just a pricing change. It’s a monetization transformation—one that redefines how value is delivered and measured. For finance teams, that means rethinking:  🔹 Revenue recognition tied to AI performance  🔹 Forecasting aligned to dynamic, usage-driven models  🔹 Margin analysis across AI-human workflows  🔹 Contract flexibility without compromising compliance At LogiSense, we’re enabling the finance team to lead through this change—by bringing transparency, accuracy, and control to usage-based and performance-linked billing model. In the usage economy, the CFO’s role in monetization strategy is no longer optional—it is mission critical. And the systems you use must keep up with the complexity your teams are being asked to manage. And that means one thing: Predictability starts with measurability. #FinanceLeadership #UsageEconomy #OutcomeBasedPricing #RevenueRecognition #MonetizationStrategy #CFOInsights #SaaSFinance #LogiSense #BillingTransformation

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Salesforce Director of Strategic Technology Partner Sales, Mark Zoroya, discusses our latest announcement, Five9 Fusion for Salesforce. This offering combines Five9’s real-time system of action with Salesforce’s #1 AI CRM to help businesses deliver better customer experience, hyper-personalized self-service, and achieve smarter results with a future-ready foundation. #PartnerPowered #CustomerExperience #CRM #AI

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I am so excited to share this, bear with me. It's a bit nerdy. For years, we have dedicated ourselves to collecting, studying, and standardizing API specifications across the ERP, commerce, logistics, finance, and operations ecosystem. This effort has culminated in the launch of a unified OpenAPI library, now freely accessible at https://apiworx.dev. Our specifications are based on the OpenAPI Specification (formerly known as Swagger), the global standard for API description. An OpenAPI spec serves as the blueprint of an API, detailing its endpoints, authentication, data structures, and rules. With a consistent, machine-readable format, developers can integrate more quickly, tools can auto-generate code, and platforms like APIWorx can seamlessly assemble standard or custom connectors. The catalog already boasts over 1,300 connectors and API specifications across more than 20 major categories, including: - 95 Infrastructure & DevOps systems - 44 PIM platforms - 42 CRMs - 39 3PL systems - 35 accounting platforms - 34 payment systems - 34 project/work management tools - 33 communication/collaboration platforms - 32 HR platforms - 31 marketplaces - 31 helpdesk platforms - 30 procurement systems This library is continuously expanding, quickly becoming one of the most extensive ERP and commerce API knowledge bases available online. Within APIWorx, these standardized OpenAPI specs enable our platform to automatically generate integrations in minutes, while the library itself remains open for all to utilize. If your platform has an API, it should be discoverable and part of the standard. It should be where developers are already searching. If you want your app included, please reach out. We’ll onboard your API, publish your spec, and showcase your product to companies driving the next generation of automated commerce. Together, we can strengthen this ecosystem as it continues to grow. #api #erp #ecommerce #integration #sage #acumatica #shopify #bigcommerce #woocommerce #quickbooks #xero #amazonfba #amazonmcf #amazonsellercentral

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Holiday shipping questions are flooding inboxes after post-Black Friday orders. Zendesk AI agents handle simple queries like “Has my gift shipped?” or “Can I update my delivery address?” — so your team can focus on complex support. Faster answers, happier shoppers. That’s the #ZendeskAI effect: https://bit.ly/48Af5Rb

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I’m fascinated with how complex the Bay Area rental market is right now. This impressive market trend report comes from our infamous econ team at Apartment List. Shoutout to Rob Warnock on putting these together. On the surface, the headline is simple: Bay Area median rent is $2,950, up +4.4% YoY. But two steps deeper, it’s clear this isn’t “one market�� — it’s a patchwork of micro-markets behaving totally differently. A few stats I find fascinating: 👉 San Francisco: $3,621 median rent (+12.5% YoY) with just 3.6% vacancy and only 6% offering concessions.  👉 Oakland: $2,523 median rent (+2.7% YoY), but 7.2% vacancy and a massive 49% concession rate.  👉 Across the OAK metro, 25% of properties are still offering 1+ month free — even with rents rising.  👉 And 35% of searches into the SF metro are coming from outside the metro (top inbound: San Jose, LA, Sacramento) My takeaway: we’re seeing pricing power return, but it’s uneven — and incentives are still doing a lot of work behind the scenes. That mix makes strategy (and execution) matter more than ever for our PMC partners. What stands out to you?

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How do you send tens of thousands of emails in Salesforce — without hitting limits? In the latest episode of the Salesforce Center Podcast, Siva Devaki (Co-Founder of MassMailer) speaks with Matthew Henson from Advanced Portfolio Management about how they transformed their Salesforce email outreach using MassMailer. Here’s what changed for them: - Seamless high-volume email sending - Engaging, professional templates - Real-time open & click tracking - Easy document attachments For sales, marketing, and corporate communications teams — this is how modern Salesforce email outreach should work. Watch the full podcast here: https://lnkd.in/ek8PeDgV #Salesforce #EmailMarketing #CRM #MassMailer #MarketingAutomation #SalesEnablement

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Proud to be part of bringing this project to life! This powerful collaboration between WCS | Web Configurator Studio and Loftwall has already delivered incredible results: 💥 250% ROI 💰 $650K in new orders (converted directly from quotes created in the CPQ Product Configurator) 📈 10% increase in sales — all in just 9 months! From 3D visualization to real-time pricing, this tool is reshaping how Loftwall sells and how customers buy. 📖 Read the full case study to see how smart tech and strong partnerships drive serious growth: https://lnkd.in/gEDQmrAt #CPQ #ProductConfigurator #SalesEnablement #CustomerExperience #Loftwall #WCS #DigitalTransformation #ManufacturingTech

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In this Miles Ahead episode, @Misty Duran sits down with @Louis Bouchayer, Head of Hotels at SAP Concur, to talk about a major shift: Hotel Connectors. 🛎️ These integrations are bringing in 11x more properties, 50% more amenities, and a whole new level of relevance—from sustainability filters to flexible payment options. It’s not just about more choices—it’s about smarter, richer ones. 💡 Curious how it works and what it means for travel managers? Check out their conversation.

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Seismic announced major advancements in our partnership with Salesforce! 📣 Now available on AgentExchange, Seismic Aura AI integrates directly with Salesforce Agentforce to help revenue teams boost productivity, accelerate deal cycles, and deliver greater value in every client interaction. "Go-to-market teams don't just need automation – they need AI that drives action and results. That's what our expanded work with Salesforce delivers," says Chief Revenue Officer and President, Hayden Stafford. We're proud to be among the first partners delivering enterprise-ready Agentforce solutions – and even more excited about what's ahead. Read more in Seismic's Newsroom here: https://lnkd.in/gDQyQduT ​

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Sales leaders, this one's for you! Many organizations roll out Salesforce expecting results, only to face low adoption and stalled performance. In this fireside chat, Jeff Davis, Director of Revenue Operations at Lucas Oil Products, breaks down how he drove Salesforce adoption from 30% to over 90% in a complex, fast-growing business and what it really took to get there. If you’re accountable for revenue outcomes, forecast accuracy, or technology ROI, this session offers practical, experience-led insights you can use right away. Sign up for the free webinar, all registrants will receive the recording. 🔗 Link in the comments!

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🚀 Our CRO, Michelle Donnelly, joined The Revenue Leadership Podcast to share how she went from leading revenue teams at Salesforce 👉 to scaling revenue in pre-product environments 👉 and now building hyper-growth at Crescendo. Listen in as she breaks down: ✨ How she bets on insight-driven networks instead of trends. 📈 Why product-market fit is non-negotiable. 📊 How Crescendo accelerates trust with custom “show, don’t demo” proof points. 💡 Her playbook for simplicity, talent density, and focus in noisy markets. 🎧 Check out the full conversation here:

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Today at Dreamforce 2025, Salesforce announced that leading specialty retailer Williams-Sonoma, Inc., is leveraging Agentforce to build and deploy AI agents to bolster customer service and enhance shopper experiences.

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On-demand platforms are now core meal vendors🍔 What's amazing that these companies didn't even exist 12 years ago! In our latest Expense Intelligence Report, we analyzed $1.42B in meal spend to see where money actually flows. The data shows a clear shift: platforms like Uber Eats and DoorDash now sit alongside traditional restaurant brands as top recipients of corporate meal spend. That concentration matters. It changes how finance teams think about visibility, policy, and vendor strategy, and it reveals how work really happens across hybrid, remote, and travel-heavy teams. 📊 Download the report and explore what meal spend is telling us about modern work https://lnkd.in/e5nFH7GD #Emburse #ExpenseIntelligence #ExpenseManagement #Accounting

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